Nov 18 2015 
2015 Holiday Ecommerce Revenue is up 10%
Yes, holiday is here and has been here for weeks so now it’s time to give you some holiday ecommerce stats to help any last minute tweeks. To give you an idea of where customers are and their behaviors we’ve compiled a few of the most relevant stats from Custora’s Ecommerce Pulse Holidata 2015 Report, which […]
Nov 11 2015 Facebook’s Mobile Ad Revenue Grew 73% Year-Over-Year
Key Takeaway:
What’s more, their mobile ad revenue now makes up a 78% share of their total ad revenue. That’s a pretty insane number if you think about it for a minute. In case you missed the news, Facebook also just announced details on its financial results for the […]
Nov 04 2015 53% of Consumers Agree That There is Too Much Content Out There
Key Takeaway:
How do you cut through the clutter and get your content noticed by your target audience, when people want to disconnect now more than ever before? The answer is to create content your audience finds useful. What questions are they asking about […]
Oct 28 2015 50% of Search Queries are 4 Words or Longer
Key Takeaway:
Stop thinking in terms of old school keyword optimization. Instead, think about actual phrases your customers are using, such as frequently asked questions about your industry. Optimize some content around these and you’ll see major rewards in your SEO and paid search. (Stat source: Ko […]
Oct 21 2015 
Google Owns 71% of the Global Search Engine Market
Key Takeaway:
Google is king of the search engine market, not just here in the US but worldwide. No matter how long you’ve been in the game, and how frustrated you may get at Google for a myriad of reasons, it is imperative to stay up-to-date on […]
Oct 07 2015 
90% of People Engage with a Second Screen while Watching TV
Key Takeaway:
Ninety percent! That’s huge. Why not try to capitalize on this opportunity? If you’re running TV ads, it’s essential that you at least attempt to connect with the consumer on this second-screen that’s right in their hand. Think tablets and mobile devices. Don’t […]
Sep 23 2015 Businesses Beware: Facebook Plans to Test a New ‘Dislike’ Button
Key Takeaway:
Brands and Retailers – be prepared for a Facebook “dislike” button. Mark Zuckerberg made statements recently on how Facebook will be testing a new button to make Facebook more like real life. However, he has not come out and said […]
Sep 02 2015 15% of Queries Submitted Have Never Been Seen Before by Google’s Search Engine
Key Takeaway:
This is exactly why you need to be regularly reviewing your search query reports in Google Adwords and Bing. Uncovering these hidden gems can boost the overall performance of your PPC campaigns and get your creative juices […]
Aug 26 2015 56% of US Smartphone Owning Adults Have Abandoned a Mobile Transaction
Key Takeaway:
This statistic is down from 66% in 2013, but as you can see, many people are hesitant to purchase on mobile devices. It should be noted, however, that the top reason for abandoning a mobile transaction was purchase uncertainty (45%), meaning those surveyed […]
Aug 19 2015 Wikipedia’s Organic Search Traffic from Google Dropped 11% from May to July
Key Takeaway:
Have you noticed less Wikipedia results in Google’s organic search? The 11% drop works out to a decline of over 250 million visits per month. What would happen to your business if you saw a 10% drop in organic traffic in two […]
