Aug 12 2015 
About 18% of the US Internet Population is Blocking Ads
Key Takeaway:
$21.8 billion in global ad revenues have been blocked/lost so far in 2015. What started out as a slow trend back in 2009 has quickly grown to become a serious issue for companies paying for online advertisements. (Stat Source: Adobe and PageFair)
[Tweet “9 in […]Aug 05 2015 47% of U.S. Jobs are Susceptible to Machine Automation
Key Takeaway:
Did you know that there are machines that can write content? Yes, you read that right. The Associated Press and Forbes both use platforms to write financial articles like earning reports. But don’t worry, this doesn’t mean content marketers will lose their jobs to […]
Jul 22 2015 Sites That Aren’t Mobile-Friendly are Seeing up to a 10% Dip in Organic Traffic
Key Takeaway:
Mobilegeddon is real. Don’t ignore it. Start with making your homepage and top entry pages mobile-friendly and work back from there. Not sure how to figure out which pages to optimize first? Shoot us a message – we’re happy […]
Jul 15 2015 1 in 7 A/B Test Campaigns Produce a Statistically Significant Improvement
Key Takeaway:
The sad truth is that most companies do not perform A/B test campaigns at all. Those that do often randomly choose elements to test and do not spend time coming up with elements to test based on user feedback. The vast majority of […]
Jul 08 2015 72% of Marketers Say Relevant Content Creation is the Most Effective SEO Tactic
Key Takeaway:
The keyword here is relevant. It is imperative that you understand your customers’ attitudes and interests in order to produce content they want to consume. A common error that marketing managers’ make is producing content that the executives deem important, […]
Jul 01 2015 50% of Mobile Users are Most Likely to Visit a Store Within a Day After Conducting a Local Search
Check out this week’s top 5 digital marketing stats and key takeaways!
Key Takeaway:
If you have a location-based business and you are not optimizing your PPC ads by using your location, you’re probably missing out on […]
Jun 24 2015 US Online Ad Revenues Up 16% in Q1
Key Takeaway:
This trend has been holding steady for the past 5 years. In fact, online ad revenue growth has seen double-digits for 20 consecutive quarters, since Q1 2010. If your online ad revenue is not where you want it to be, […]
Jun 17 2015 Remarketing With Google Analytics Drives 10X Higher Conversion Than Traditional Display Ads
Here are this week’s top 5 digital marketing statistics and key takeaways. Want to know how these stats relate to your business? Drop us a line and let’s chat about your online marketing goals.
Key Takeaway:
Marketo and Google recently released a […]
Jun 10 2015 Webmasters Have 7 Seconds to Capture Users’ Attention Before They Click Away
Key Takeaway:
Your site has to make a good first impression on your visitors. You MUST have responsive design on your site in order to make the best impression across all platforms. Beyond design, you also need to make sure your site […]
Jun 03 2015 Mobile Will Account for 72% of US Digital Ad Spend By 2019
Key Takeaway:
Mobile is where the growth is. Facebook and Google dominate mobile advertising currently, but keep your eye out for other top companies that are climbing the ranks, such as Pinterest, who recently started offering advertising to companies. (Stat Source: eMarketer)
[Tweet “Pinterest has […]
