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Mar 15 2018 
CMOs Forecast a 15.1% Increase in Digital Marketing Spending in 2018
Key Takeaway:
CMOs are continuing to increase digital marketing budgets while decreasing traditional advertising budgets. In fact, the research shows that the forecasted 15.1% increase is the largest increase in digital marketing budgets in the past 6 years that the survey has been conducted. (Source: […]
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Nov 21 2017 
More Than Half of YouTube Video Views Come From Mobile Devices
Key Takeaway:
YouTube is a fantastic platform to reach and connect with existing and potential customers. Especially when you consider that more than 1 billion people watch more than 6 billion hours of YouTube video every month. (Source: Google)
That’s an enormous pool of people who […]
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Jul 26 2017 
Global Ad Spending On Video Will Increase By 23% This Year To $27.2 Billion
Key Takeaway:
Video ads are a great way to gain reach and visibility at a relatively low cost compared to other types of digital advertising. Advertisers have a couple of different options when running Video ads in Google AdWords, such as having […]
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Jun 14 2017 
Only 42% of Businesses Claim that their Facebook Marketing is Effective
Only 42% of businesses claim that their Facebook marketing is effective. If you cannot answer confidently, yes, your Facebook marketing is effective, it's time to find a new strategy and determine what is working and what isn't. -
May 24 2017 
53% of Visits are Abandoned if a Mobile Page Takes Longer Than 3 Seconds to Load
Key Takeaway:
When it comes to succeeding on mobile devices, load time is critical. You could have the best-looking website and amazing products, but if it doesn’t load fast enough on mobile, people will simply not stick around. Make sure you are utilizing the latest technology and tools to make your mobile site pages load as […]
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May 17 2017 
Spending on Digital Advertising Just Surpassed Television for the First Time
Key Takeaway:
$72.5 billion was spent on digital advertising in the US in 2016, compared to TV’s $71.3 billion. Year-over-year, spending on digital advertising increased 22%. (Stat Source: Advertising Age)Large and small companies alike are shifting away from spending on TV commercials, […]
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May 10 2017 
Conversions Fall by 20% for Every Extra Second It Takes Your Website to Load on Smartphones
Key Takeaway:
There are a number of ways to identify what specifically on your site is slowing down load time. Once you identify the cause, you can take the actions needed to speed up your site to improve overall user […]
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Mar 22 2017 
U.S. Digital Ad Market Expected to Grow 16% in 2017, Exceeding $83 billion
Key Takeaway:
This means competition will grow, too, so as an advertiser it is critical to regularly review your advertising strategy, platforms and targeting to ensure you’re staying ahead of your competitors. Don’t hesitate to reach out to the […]
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Mar 08 2017 
40% of Businesses Have Not Optimized Their Websites and Digital Marketing for Mobile
Key Takeaway:
If you’re one of those who have not optimized for mobile, you’re probably missing out on revenue from this channel. We have seen on average at least 50% of traffic to any website is coming from mobile devices now, although it […]
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Feb 15 2017 
Pinterest Will Be Launching Search Ads Including Keyword and Shopping Campaigns
Get ready for the option to run product search ads on Pinterest if you are a brand that is advertising through Kenshoo’s marketing platform. The announcement has advertisers excited, seeing as Pinterest earns more than 2 billion searches per month, and […]
