Apr 29 2021
Google recently announced a change to Google Ads attribution reports that will give advertisers a more comprehensive understanding of the paths customers take to complete a conversion.
If you use Google Ads, have conversions set up, and have run YouTube or Google Display Ads in the recent past, Google will notify you of this change to […]
Mar 16 2021
Google recently announced that Responsive Search Ads (RSA) are going to be the default ad format when creating new ads in search campaigns. Here’s everything you should know about this announcement and how to keep your Google Ads account in top shape.
What Does This Mean?
This is essentially just another step in the direction of automation […]
Feb 05 2021
Google Ads just announced a change to phrase and broad match modified (BMM) keywords. As a top digital marketing agency and one of Google’s Premier Agency Partners, we wanted to break this down for you to help you understand what this change means for advertisers.
Essentially, Google Ads is going to be phasing out broad match […]
Aug 04 2020
These simple recommendations will help businesses and organizations kick start or accentuate their online marketing efforts. They are evergreen best practices that are tried and true.
1. DO track and monitor visitor behavior.
Studying your Web site visitor’s behaviors will enable you to determine what on the web site works in order to have visitors meet the objectives […]
Jun 16 2020
User privacy is a top focus for digital marketers in 2020. Now that we’re well into this year, it’s time to really evaluate your strategies to ensure you’re providing optimal privacy on your own website, as well as to the users who visit it. How do you achieve this mission? Take a look at this […]
Apr 22 2020
We’ve have many inquiries from clients over the past few weeks about support from our digital marketing platform partners like Google and Facebook and how they are supporting small business. Many of these enterprise partners have worked quickly to put together a plan but those details have not been fully ironed out and the platforms […]
Apr 01 2020
Advertising platforms and the federal government are stepping up during these unprecedented times by offering a number of grants, loans and other COVID-19 relief funds for small businesses who have been impacted by this health crisis. Here’s a quick break-down of what type of relief is being offered to help small businesses and others during […]
Mar 30 2020
A Guide to Adapting Your Brands Ad Messaging & Digital Marketing To Connect with Customer During The Coronavirus
Over the last 14 years, we’ve worked with multiple clients across diverse business models and verticals and wanted to share what we are observing today. Myself and the team here at Liberty Interactive Marketing have kept in close […]
Mar 20 2020
No matter what device you’re using, Google’s search results pages are now using mobile-first indexing. What does this mean for businesses and digital marketers, and how can you make sure your company looks good on the SERP? Read on to find out!
What You Need to Know About Google’s Mobile-First Indexing
Google now checks your mobile site […]
Feb 21 2019
So what does that mean for marketers? It means you better understand what exactly it is all about and how you can optimize your site for voice search. Cutting right down to the facts you need to know, here are some key […]