Jan 17 2023
Imagine this: Your digital administrator has left the company, and now you’re locked out of all your marketing platforms. You try to log in using your best-guessed credentials, and now you’ve just shut down your account and must wait for an appeal—which could take weeks.
It’s not difficult for many of us to imagine this scenario, […]
Jan 12 2023
With the rise of digitalism, online businesses have benefited from a wealth of data that empowers them to better understand their target audience and judge the efficacy of their digital marketing strategies. Technologies like AI and machine learning gather and analyze the relevant KPIs to then produce actionable insights.
But did you know that brick-and-mortar locations […]
Nov 30 2022
The Future of Advertising: Your Guide to Understanding Performance Max and What it Means for Business
Maximize ads, convert clicks to sales, and expand your brand recognition; Google ads have dramatically elevated the opportunities for businesses looking to capitalize on their digital marketing potential. And now, Performance Max Campaigns (PMax) from Google offers further optimization for […]
Nov 16 2022
While Google is still the world’s dominant search engine, TikTok has become more appealing to Gen Z – using its algorithm to personalize content. TikTok provides a result that not only answers their question in a short time frame, but provides a comment section making their search more interactive and relevant.
In recent studies, it was […]
Nov 16 2022
The holidays are back after three years of suppressed behavior, we’re all ready for a magical holiday season this year. The lights, songs, and smells trigger happy memories and gathering together with friends and family. Cue singing angels, twinkling stars, and jolly snowmen! Despite continued economic uncertainty, US shoppers are looking forward to spending for […]
Oct 19 2022
Many business owners are ready to skip the holidays altogether and jump straight into 2023. Whether due to supply chain turbulence or a particularly fickle labor market, countless variables forced many of our clients to adapt to what appeared to be 2022’s one and only constant—change.
Last year, eCommerce was booming. But we witnessed a small […]
Oct 03 2022
If you’re reading this article, then it’s safe to assume that you are looking to grow your ecommerce business. With millions of businesses already operating on ecommerce platforms, the niche is utterly saturated. That being said, there are still options available if you want to sell your products online. And, as with any other venture, […]
Sep 28 2022
We’re seeing a trend across all ad platforms this year of people starting their holiday shopping and planning earlier than in years past. According to Google, as of June, 26% of US shoppers reported that their 2022 holiday shopping has started.
We saw with our own client base, people started searching for Halloween in July of […]
Sep 23 2022
Use These Trends to Create Video Ads For Your Business
From cold calls, SEO, word of mouth, to posts that yield virality, your business has countless avenues for reaching a wider audience. Among these channels, however, paid ads remain to be one of the biggest drivers of impressions and conversions.
Video ads, in particular, are the best […]
Jun 02 2022
On May 24, 2022 Google held its Marketing Live event. It was the first time the event was actually live with people attending in-person since before the pandemic. The event is focused on how Google can help advertisers with all things digital marketing. Each year at this event Google announces new advertising products and features […]