Jul 13 2023
Have you ever wondered how some ads seem to know exactly what topics you’re interested in and what you might be in the market for? It isn’t magic, even if it might seem that way. It’s a type of marketing called programmatic advertising, and if you’re a marketer or business owner, you need to know […]
Jul 11 2023
How Digital Marketing Is Revolutionizing Branding and Driving Awareness for Location-Based Companies
Companies looking to invest in brand awareness in the digital age simply can’t ignore digital marketing—arguably today’s most powerful marketing approach.
Digital marketing is exactly what it sounds like: leveraging digital channels like social media, mobile devices, websites, email, and search engines to reach consumers and share messages about your company.
Digital marketing is a multifaceted approach, […]
May 23 2023
In light of recent regulatory changes, first-party data is quickly eclipsing third-party data in the marketing world—making now the time for restaurant owners and operators to learn how to collect and leverage this data.
First-party data is information you collect about your consumers directly. In the restaurant industry in particular, this data can provide valuable insights, […]
May 16 2023
Many restaurants can trace a direct throughline between weather and sales. In fact, in a survey conducted by the National Restaurant Association, 90% of restaurant operators reported that changes in weather conditions impacted their sales.
Knowing this, how can you as a restaurant owner or manager leverage consumer weather psychology to your advantage?
This guide will explore […]
May 10 2023
We’re covering the top 5 key takeaways from Ad World’s most recent online conference. Ad World is the world’s largest online advertising event that happens and the 2023 Spring Conference commenced last month and boy did it deliver (as usual, shoutout to Ad World speakers and event coordinators). With 25,000+ virtual attendees the conference covered […]
Mar 22 2023
If you own a business with a physical storefront, you may watch people walk by and wish there was a way to entice them to come inside on the spot. Thanks to smartphones with GPS and Bluetooth capabilities, there is. It’s called location-based marketing (LBM).
But what is location-based marketing? How does it work?
Put simply, LBM […]
Mar 17 2023
For a restaurant to succeed long-term, it needs a constant influx of diners. Serving great food and providing outstanding customer service will keep people coming back for more, but first, you need to get them in the door.
These days, 91% of people research their dining options online before selecting a restaurant. After that, 77% of […]
Mar 07 2023
Our team is proud to announce that our agency Liberty Interactive Marketing has earned Google Premier Partner status for 2023. Google recognizes the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of the new Google Partners program.
Our digital marketing company has achieved this status for the last […]
Feb 06 2023
For over a decade, Google Analytics has been a powerful tool for businesses. As a data-driven marketing platform, Google Analytics provides detailed insights and actionable information to convert clicks into sales and boost your ROI.
Google Analytics 4 (GA4) is the newest generation of this powerful platform, and for longtime users, this change necessitates data migration.
Jan 17 2023
Imagine this: Your digital administrator has left the company, and now you’re locked out of all your marketing platforms. You try to log in using your best-guessed credentials, and now you’ve just shut down your account and must wait for an appeal—which could take weeks.
It’s not difficult for many of us to imagine this scenario, […]