Mar 17 2023 
Digital Marketing for Restaurants: What You Need to Know
For a restaurant to succeed long-term, it needs a constant influx of diners. Serving great food and providing outstanding customer service will keep people coming back for more, but first, you need to get them in the door.
These days, 91% of people research their dining options online before selecting a restaurant. After that, 77% of […]
Mar 07 2023 
Liberty Interactive Marketing Named 2023 Google Premier Partner – 7 Years in a Row!
Our team is proud to announce that our agency Liberty Interactive Marketing has earned Google Premier Partner status for 2023. Google recognizes the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of the new Google Partners program.
Our digital marketing company has achieved this status for the last […]
Feb 06 2023 GA4 Migration – Good Luck and Get Ready
For over a decade, Google Analytics has been a powerful tool for businesses. As a data-driven marketing platform, Google Analytics provides detailed insights and actionable information to convert clicks into sales and boost your ROI.
Google Analytics 4 (GA4) is the newest generation of this powerful platform, and for longtime users, this change necessitates data migration.
How […]
Jan 17 2023 Ad platform business managers may be the downfall of your advertising.
Imagine this: Your digital administrator has left the company, and now you’re locked out of all your marketing platforms. You try to log in using your best-guessed credentials, and now you’ve just shut down your account and must wait for an appeal—which could take weeks.
It’s not difficult for many of us to imagine this scenario, […]
Jan 12 2023 How Location-Based Businesses Can Up Their Ad Game With In-Store Tracking Data
With the rise of digitalism, online businesses have benefited from a wealth of data that empowers them to better understand their target audience and judge the efficacy of their digital marketing strategies. Technologies like AI and machine learning gather and analyze the relevant KPIs to then produce actionable insights.
But did you know that brick-and-mortar locations […]
Nov 30 2022 Performance Max Campaigns: How It Works, Benefits and Best Practices
The Future of Advertising: Your Guide to Understanding Performance Max and What it Means for Business
Maximize ads, convert clicks to sales, and expand your brand recognition; Google ads have dramatically elevated the opportunities for businesses looking to capitalize on their digital marketing potential. And now, Performance Max Campaigns (PMax) from Google offers further optimization for […]Nov 16 2022 Is TikTok the new search engine for Gen Z?
While Google is still the world’s dominant search engine, TikTok has become more appealing to Gen Z – using its algorithm to personalize content. TikTok provides a result that not only answers their question in a short time frame, but provides a comment section making their search more interactive and relevant.
In recent studies, it was […]Nov 16 2022 Our 2022 Holiday Ads Guide is Here!
The holidays are back after three years of suppressed behavior, we’re all ready for a magical holiday season this year. The lights, songs, and smells trigger happy memories and gathering together with friends and family. Cue singing angels, twinkling stars, and jolly snowmen! Despite continued economic uncertainty, US shoppers are looking forward to spending for […]
Oct 19 2022 6 Strategies For Getting Started with Facebook and Instagram Shops to Propel Holiday Success
Many business owners are ready to skip the holidays altogether and jump straight into 2023. Whether due to supply chain turbulence or a particularly fickle labor market, countless variables forced many of our clients to adapt to what appeared to be 2022’s one and only constant—change.
Last year, eCommerce was booming. But we witnessed a small […]
Oct 03 2022 What is the Best Ecommerce Software For You? Here’s A Quick Comparison
If you’re reading this article, then it’s safe to assume that you are looking to grow your ecommerce business. With millions of businesses already operating on ecommerce platforms, the niche is utterly saturated. That being said, there are still options available if you want to sell your products online. And, as with any other venture, […]
