May 23 2023 
5 Ways Restaurants Can Start Building First-Party Data
In light of recent regulatory changes, first-party data is quickly eclipsing third-party data in the marketing world—making now the time for restaurant owners and operators to learn how to collect and leverage this data.
First-party data is information you collect about your consumers directly. In the restaurant industry in particular, this data can provide valuable insights, […]
May 16 2023 How Weather Affects Restaurants Sales
Many restaurants can trace a direct throughline between weather and sales. In fact, in a survey conducted by the National Restaurant Association, 90% of restaurant operators reported that changes in weather conditions impacted their sales.
Knowing this, how can you as a restaurant owner or manager leverage consumer weather psychology to your advantage?
This guide will explore […]
May 10 2023 
Privacy Concerns, Zero-Click Content and Artificial Intelligence: 5 Key Takeaways from Ad World
We’re covering the top 5 key takeaways from Ad World’s most recent online conference. Ad World is the world’s largest online advertising event that happens and the 2023 Spring Conference commenced last month and boy did it deliver (as usual, shoutout to Ad World speakers and event coordinators). With 25,000+ virtual attendees the conference covered […]
Mar 22 2023 
How-To Leverage Location-Based Marketing for Your Business
If you own a business with a physical storefront, you may watch people walk by and wish there was a way to entice them to come inside on the spot. Thanks to smartphones with GPS and Bluetooth capabilities, there is. It’s called location-based marketing (LBM).
But what is location-based marketing? How does it work?
Put simply, LBM […]
Mar 17 2023 Digital Marketing for Restaurants: What You Need to Know
For a restaurant to succeed long-term, it needs a constant influx of diners. Serving great food and providing outstanding customer service will keep people coming back for more, but first, you need to get them in the door.
These days, 91% of people research their dining options online before selecting a restaurant. After that, 77% of […]
Mar 07 2023 Liberty Interactive Marketing Named 2023 Google Premier Partner – 7 Years in a Row!
Our team is proud to announce that our agency Liberty Interactive Marketing has earned Google Premier Partner status for 2023. Google recognizes the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of the new Google Partners program.
Our digital marketing company has achieved this status for the last […]
Feb 06 2023 GA4 Migration – Good Luck and Get Ready
For over a decade, Google Analytics has been a powerful tool for businesses. As a data-driven marketing platform, Google Analytics provides detailed insights and actionable information to convert clicks into sales and boost your ROI.
Google Analytics 4 (GA4) is the newest generation of this powerful platform, and for longtime users, this change necessitates data migration.
How […]
Jan 17 2023 Ad platform business managers may be the downfall of your advertising.
Imagine this: Your digital administrator has left the company, and now you’re locked out of all your marketing platforms. You try to log in using your best-guessed credentials, and now you’ve just shut down your account and must wait for an appeal—which could take weeks.
It’s not difficult for many of us to imagine this scenario, […]
Jan 12 2023 How Location-Based Businesses Can Up Their Ad Game With In-Store Tracking Data
With the rise of digitalism, online businesses have benefited from a wealth of data that empowers them to better understand their target audience and judge the efficacy of their digital marketing strategies. Technologies like AI and machine learning gather and analyze the relevant KPIs to then produce actionable insights.
But did you know that brick-and-mortar locations […]
Nov 30 2022 Performance Max Campaigns: How It Works, Benefits and Best Practices
The Future of Advertising: Your Guide to Understanding Performance Max and What it Means for Business
Maximize ads, convert clicks to sales, and expand your brand recognition; Google ads have dramatically elevated the opportunities for businesses looking to capitalize on their digital marketing potential. And now, Performance Max Campaigns (PMax) from Google offers further optimization for […]
