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Jun 14 2017 
Only 42% of Businesses Claim that their Facebook Marketing is Effective
Only 42% of businesses claim that their Facebook marketing is effective. If you cannot answer confidently, yes, your Facebook marketing is effective, it's time to find a new strategy and determine what is working and what isn't. -
May 24 2017 
53% of Visits are Abandoned if a Mobile Page Takes Longer Than 3 Seconds to Load
Key Takeaway:
When it comes to succeeding on mobile devices, load time is critical. You could have the best-looking website and amazing products, but if it doesn’t load fast enough on mobile, people will simply not stick around. Make sure you are utilizing the latest technology and tools to make your mobile site pages load as […]
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May 17 2017 
Spending on Digital Advertising Just Surpassed Television for the First Time
Key Takeaway:
$72.5 billion was spent on digital advertising in the US in 2016, compared to TV’s $71.3 billion. Year-over-year, spending on digital advertising increased 22%. (Stat Source: Advertising Age)Large and small companies alike are shifting away from spending on TV commercials, […]
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May 10 2017 
Conversions Fall by 20% for Every Extra Second It Takes Your Website to Load on Smartphones
Key Takeaway:
There are a number of ways to identify what specifically on your site is slowing down load time. Once you identify the cause, you can take the actions needed to speed up your site to improve overall user […]
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Mar 22 2017 
U.S. Digital Ad Market Expected to Grow 16% in 2017, Exceeding $83 billion
Key Takeaway:
This means competition will grow, too, so as an advertiser it is critical to regularly review your advertising strategy, platforms and targeting to ensure you’re staying ahead of your competitors. Don’t hesitate to reach out to the […]
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Mar 08 2017 
40% of Businesses Have Not Optimized Their Websites and Digital Marketing for Mobile
Key Takeaway:
If you’re one of those who have not optimized for mobile, you’re probably missing out on revenue from this channel. We have seen on average at least 50% of traffic to any website is coming from mobile devices now, although it […]
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Feb 15 2017 
Pinterest Will Be Launching Search Ads Including Keyword and Shopping Campaigns
Get ready for the option to run product search ads on Pinterest if you are a brand that is advertising through Kenshoo’s marketing platform. The announcement has advertisers excited, seeing as Pinterest earns more than 2 billion searches per month, and […]
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Jan 25 2017 
Voice Search, Here We Come! Amazon To Launch Paid Search On Alexa
Voice search is on trend this year and with the huge success of Alexa, Amazon is looking to launch an advertising platform designed for voice search. This is big news for marketers who have been excited for the opportunities voice search offers. -
Jan 18 2017 
Valentine’s Day Is A Big Opportunity For Retailers – $19.7 Billion Was Spent Last Year
Key Takeaway:
Don’t miss out on your share of revenue this Valentine’s Day. There’s still time to whip up some promotional offers and paid search ads to drive more potential customers to your website for this special holiday. (Stat Source: Bing)
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Jan 11 2017 
2016’s Global Ad Revenue Totaled $532 Billion, Up 7.1% Over 2015
Key Takeaway:
Events like the US presidential election and the Olympics helped drive global ad revenue last year, with 36% of all ad revenue attributed to TV ads. (Stat Source: IHS Markit)
As we’ve mentioned in previous posts, ad revenue from digital ads is expected […]
