Mar 20 2020 
5 Mobile-First Best Practices for Search Engine Optimization
No matter what device you’re using, Google’s search results pages are now using mobile-first indexing. What does this mean for businesses and digital marketers, and how can you make sure your company looks good on the SERP? Read on to find out!
What You Need to Know About Google’s Mobile-First Indexing
Google now checks your mobile site […]Feb 21 2019 Best Practices: Voice Search Optimization
So what does that mean for marketers? It means you better understand what exactly it is all about and how you can optimize your site for voice search. Cutting right down to the facts you need to know, here are some key […]
Aug 22 2018 Facebook Highlights Liberty Interactive Marketing As Ad Agency Case Study
I’m so proud to be sharing with you some very exciting news about Liberty Interactive Marketing! Our ad agency is one of the very first to be featured as a case study on Facebook’s Insights for our work on Planet Smoothie and Blimpie.
I’m so proud of this digital consultancy we’ve built over the last decade and […]Mar 15 2018 CMOs Forecast a 15.1% Increase in Digital Marketing Spending in 2018
Key Takeaway:
CMOs are continuing to increase digital marketing budgets while decreasing traditional advertising budgets. In fact, the research shows that the forecasted 15.1% increase is the largest increase in digital marketing budgets in the past 6 years that the survey has been conducted. (Source: […]
Nov 21 2017 More Than Half of YouTube Video Views Come From Mobile Devices
Key Takeaway:
YouTube is a fantastic platform to reach and connect with existing and potential customers. Especially when you consider that more than 1 billion people watch more than 6 billion hours of YouTube video every month. (Source: Google)
That’s an enormous pool of people who […]
Jul 26 2017 
Global Ad Spending On Video Will Increase By 23% This Year To $27.2 Billion
Key Takeaway:
Video ads are a great way to gain reach and visibility at a relatively low cost compared to other types of digital advertising. Advertisers have a couple of different options when running Video ads in Google AdWords, such as having […]
Jun 14 2017 Only 42% of Businesses Claim that their Facebook Marketing is Effective
Only 42% of businesses claim that their Facebook marketing is effective. If you cannot answer confidently, yes, your Facebook marketing is effective, it's time to find a new strategy and determine what is working and what isn't.May 24 2017 53% of Visits are Abandoned if a Mobile Page Takes Longer Than 3 Seconds to Load
Key Takeaway:
When it comes to succeeding on mobile devices, load time is critical. You could have the best-looking website and amazing products, but if it doesn’t load fast enough on mobile, people will simply not stick around. Make sure you are utilizing the latest technology and tools to make your mobile site pages load as […]
May 17 2017 Spending on Digital Advertising Just Surpassed Television for the First Time
Key Takeaway:
$72.5 billion was spent on digital advertising in the US in 2016, compared to TV’s $71.3 billion. Year-over-year, spending on digital advertising increased 22%. (Stat Source: Advertising Age)Large and small companies alike are shifting away from spending on TV commercials, […]
May 10 2017 Conversions Fall by 20% for Every Extra Second It Takes Your Website to Load on Smartphones
Key Takeaway:
There are a number of ways to identify what specifically on your site is slowing down load time. Once you identify the cause, you can take the actions needed to speed up your site to improve overall user […]
