Liberty Interactive Marketing Liberty Interactive Marketing Liberty Interactive Marketing Liberty Interactive Marketing
  • Capabilities
  • About Us
  • Work
  • Blog
  • Contact Us

Be a digital marketing smarty-pants.

Home/Digital Marketing Trends and Best Practices Blog
Liberty Interactive Marketing
  • Capabilities
  • About Us
  • Work
  • Blog
  • Contact Us
  • Tel: 818-806-3868
  • Jul 26 2017 July 26, 2017October 28, 2017

    Global Ad Spending On Video Will Increase By 23% This Year To $27.2 Billion

    ByLiberty Tsighis In#TMT5 0
    Global ad spending on video will increase by 23% this year to $27.2 billion.

    Click To Tweet

    Key Takeaway:

    Video ads are a great way to gain reach and visibility at a relatively low cost compared to other types of digital advertising. Advertisers have a couple of different options when running Video ads in Google AdWords, such as having […]

    Read more
  • Jun 14 2017 June 14, 2017October 28, 2017

    Only 42% of Businesses Claim that their Facebook Marketing is Effective

    ByLiberty Tsighis In#TMT5 0
    Only 42% of businesses claim that their Facebook marketing is effective. If you cannot answer confidently, yes, your Facebook marketing is effective, it's time to find a new strategy and determine what is working and what isn't.
    Read more
  • May 24 2017 May 24, 2017October 28, 2017

    53% of Visits are Abandoned if a Mobile Page Takes Longer Than 3 Seconds to Load

    ByLiberty Tsighis In#TMT5 1

    Key Takeaway:

    When it comes to succeeding on mobile devices, load time is critical. You could have the best-looking website and amazing products, but if it doesn’t load fast enough on mobile, people will simply not stick around. Make sure you are utilizing the latest technology and tools to make your mobile site pages load as […]

    Read more
  • May 17 2017 May 17, 2017October 28, 2017

    Spending on Digital Advertising Just Surpassed Television for the First Time

    ByLiberty Tsighis In#TMT5 1

    Key Takeaway:
    $72.5 billion was spent on digital advertising in the US in 2016, compared to TV’s $71.3 billion. Year-over-year, spending on digital advertising increased 22%. (Stat Source: Advertising Age)

    Spending on digital advertising as a whole just surpassed television for the first time.

    Click To Tweet

    Large and small companies alike are shifting away from spending on TV commercials, […]

    Read more
  • May 10 2017 May 10, 2017October 29, 2017

    Conversions Fall by 20% for Every Extra Second It Takes Your Website to Load on Smartphones

    ByLiberty Tsighis In#TMT5 0
    Conversions fall by 20% for every extra second that it takes your website to load on smartphones.

    Click To Tweet

    Key Takeaway:

    There are a number of ways to identify what specifically on your site is slowing down load time. Once you identify the cause, you can take the actions needed to speed up your site to improve overall user […]

    Read more
  • Mar 22 2017 March 22, 2017October 29, 2017

    U.S. Digital Ad Market Expected to Grow 16% in 2017, Exceeding $83 billion

    ByLiberty Tsighis In#TMT5 0
    The digital ad market in the U.S. is expected to grow 16% in 2017, exceeding $83 billion.

    Click To Tweet

    Key Takeaway:

    This means competition will grow, too, so as an advertiser it is critical to regularly review your advertising strategy, platforms and targeting to ensure you’re staying ahead of your competitors. Don’t hesitate to reach out to the […]

    Read more
  • Mar 08 2017 March 8, 2017October 29, 2017
    person using a tablet

    40% of Businesses Have Not Optimized Their Websites and Digital Marketing for Mobile

    ByLiberty Tsighis In#TMT5 1
    40% of businesses have not optimized their websites and digital marketing for mobile.

    Click To Tweet

    Key Takeaway:

    If you’re one of those who have not optimized for mobile, you’re probably missing out on revenue from this channel. We have seen on average at least 50% of traffic to any website is coming from mobile devices now, although it […]

    Read more
  • Feb 15 2017 February 15, 2017October 29, 2017

    Pinterest Will Be Launching Search Ads Including Keyword and Shopping Campaigns

    ByLiberty Tsighis InSocial Ads 0
    Pinterest just announced it will be launching search ads including keyword and shopping campaigns.

    Click To Tweet

    Get ready for the option to run product search ads on Pinterest if you are a brand that is advertising through Kenshoo’s marketing platform. The announcement has advertisers excited, seeing as Pinterest earns more than 2 billion searches per month, and […]

    Read more
  • Jan 25 2017 January 25, 2017October 29, 2017
    PPC management agency talking voice search on Amazon's Alexa

    Voice Search, Here We Come! Amazon To Launch Paid Search On Alexa

    ByLiberty Tsighis InSearch Marketing 0
    Voice search is on trend this year and with the huge success of Alexa, Amazon is looking to launch an advertising platform designed for voice search. This is big news for marketers who have been excited for the opportunities voice search offers.
    Read more
  • Jan 18 2017 January 18, 2017October 29, 2017
    Ecommerce valentines day

    Valentine’s Day Is A Big Opportunity For Retailers – $19.7 Billion Was Spent Last Year

    ByLiberty Tsighis InEcommerce 0
    Valentine’s Day Is A Big Opportunity For Retailers – $19.7 Billion Was Spent Last Year.

    Click To Tweet

    Key Takeaway:

    Don’t miss out on your share of revenue this Valentine’s Day. There’s still time to whip up some promotional offers and paid search ads to drive more potential customers to your website for this special holiday. (Stat Source: Bing)

    [Tweet […]

    Read more
Newer EntriesOlder Entries

About

We’re guessing you don’t have all day to monitor ever-changing digital marketing trends and best practices. If that’s the case, you’ve come to the right place. Here, you’ll find Liberty Interactive Marketing’s must-reads for keeping up with all things in paid digital media and marketing. Be sure to check back frequently, they don’t call them “trends” for nothing.

Popular Posts

  • DIY Search Engine Optimization (SEO) January 5, 2010

  • 53% of Visits are Abandoned if a Mobile Page Takes Longer Than 3 Seconds to Load May 24, 2017

  • Facebook Highlights Ad Agency Liberty Interactive Marketing As Case Study

    Facebook Highlights Liberty Interactive Marketing As Ad Agency Case Study August 22, 2018

  • Top 5 Email Marketing Service Reviews for Small Businesses April 22, 2014

  • Oh No Daddy! GoDaddy Redirects Cause Major SEO Issue, now what? July 14, 2011

Topics

  • #TMT5
  • Audience Targeting
  • Best Practices
  • Ecommerce
  • Facebook Advertising
  • Google AdWords
  • Holiday
  • Industry News & Partner Opinion
  • Mobile Advertising
  • Programmatic Online Advertising
  • Search Engines
  • Search Marketing
  • SEO & Content Marketing
  • Social Ads
  • Stats to Sell Digital Marketing
  • Technology & Tools
  • Video Advertising
©2017-2020 Liberty Interactive Marketing, LLC