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  • Mar 08 2017 March 8, 2017October 29, 2017

    40% of Businesses Have Not Optimized Their Websites and Digital Marketing for Mobile

    ByLiberty Tsighis In#TWT5 1
    40% of businesses have not optimized their websites and digital marketing for mobile.

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    Key Takeaway:

    If you’re one of those who have not optimized for mobile, you’re probably missing out on revenue from this channel. We have seen on average at least 50% of traffic to any website is coming from mobile devices now, although it […]

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  • Feb 15 2017 February 15, 2017October 29, 2017

    Pinterest Will Be Launching Search Ads Including Keyword and Shopping Campaigns

    ByLiberty Tsighis InSocial Ads 0
    Pinterest just announced it will be launching search ads including keyword and shopping campaigns.

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    Get ready for the option to run product search ads on Pinterest if you are a brand that is advertising through Kenshoo’s marketing platform. The announcement has advertisers excited, seeing as Pinterest earns more than 2 billion searches per month, and […]

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  • Jan 25 2017 January 25, 2017October 29, 2017
    PPC management agency talking voice search on Amazon's Alexa

    Voice Search, Here We Come! Amazon To Launch Paid Search On Alexa

    ByLiberty Tsighis InSearch Marketing 0
    Voice search is on trend this year and with the huge success of Alexa, Amazon is looking to launch an advertising platform designed for voice search. This is big news for marketers who have been excited for the opportunities voice search offers.
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  • Jan 18 2017 January 18, 2017October 29, 2017
    Ecommerce valentines day

    Valentine’s Day Is A Big Opportunity For Retailers – $19.7 Billion Was Spent Last Year

    ByLiberty Tsighis InEcommerce 0
    Valentine’s Day Is A Big Opportunity For Retailers – $19.7 Billion Was Spent Last Year.

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    Key Takeaway:

    Don’t miss out on your share of revenue this Valentine’s Day. There’s still time to whip up some promotional offers and paid search ads to drive more potential customers to your website for this special holiday. (Stat Source: Bing)

    [Tweet […]

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  • Jan 11 2017 January 11, 2017October 29, 2017
    Liberty Interactive

    2016’s Global Ad Revenue Totaled $532 Billion, Up 7.1% Over 2015

    ByLiberty Tsighis InEcommerce 0
    2016’s Global Ad Revenue Totaled $532 Billion, Up 7.1% Over 2015

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    Key Takeaway:

    Events like the US presidential election and the Olympics helped drive global ad revenue last year, with 36% of all ad revenue attributed to TV ads. (Stat Source: IHS Markit)

    As we’ve mentioned in previous posts, ad revenue from digital ads is expected […]

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  • Dec 14 2016 December 14, 2016October 29, 2017
    PPC Management Agency and SEO Consultants

    Global Mobile Ad Spend Will Double Print By 2019 + Make Up 27% Of Total Ad Spend

    ByLiberty Tsighis In#TWT5 0
    Global mobile ad spend will double print by 2019 and make up 27% of total ad spend.

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    Key Takeaway:

    Currently, global mobile ad spend accounts for 15%, so the predicted rise to 27% in just over 2 years is quite a jump! Don’t wait to get all your ducks in a row when it comes to […]

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  • Nov 30 2016 November 30, 2016October 29, 2017
    Online Sales are Forecast to Top $96 Billion This Holiday Season

    Online Sales are Forecast to Top $96 Billion This Holiday Season

    ByLiberty Tsighis InEcommerce 0
    Online Sales are Forecast to Top $96 Billion This Holiday Season.

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    Key Takeaway:

    This is up from last year’s $82 billion spent between last November and January. (Stat Source: Deloitte)

    Make sure the user experience is flawless both on desktop and mobile devices, especially if you have an ecommerce business. You’d be surprised what’s slowing your website […]

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  • Nov 23 2016 November 23, 2016October 29, 2017
    search marketing agency

    One-Fifth of US E-Commerce Spending Is Now On Mobile Devices

    ByLiberty Tsighis In#TWT5 0
    One-Fifth of US E-Commerce Spending Is Now On Mobile Devices

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    Key Takeaway:

    This is the largest share mobile has ever taken on e-commerce spending, and is based on Q3 2016 data which showed that US digital commerce spending totaled $84.3 billion. (Stat Source: comScore)

    If you haven’t adjusted your paid search budgets to spend a decent chunk on […]

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  • Nov 16 2016 November 16, 2016April 24, 2018

    100% Of The Growth In The Ad Tech Industry Is Coming From Google And Facebook

    ByLiberty Tsighis In#TWT5 0
    100% of the growth in the ad tech industry is coming from Google and Facebook.

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    Key Takeaway:

    While you may not be surprised at this statistic, it’s worth thinking about the potential causes and effects of this duopoly.

    Clearly, the two companies appear to be getting it right in their ability to collect and use data to […]

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  • Nov 02 2016 November 2, 2016April 24, 2018

    59% of B2C Marketers Learn About Target Audiences Through Keyword Research

    ByLiberty Tsighis In#TWT5 0
    59% of B2C Marketers Learn About Target Audiences Through Keyword Research.

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    Key Takeaway:

    The survey indicates that keyword research is the most popular way to find out more about target audiences. Following close behind is social listening and website analysis. (Stat Source: Content Marketing Institute)
    [Tweet “More Fortune 500 Companies Have An Active Instagram Account Than A […]

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We’re guessing you don’t have all day to monitor ever-changing digital marketing trends and best practices. If that’s the case, you’ve come to the right place. Here, you’ll find Liberty Interactive Marketing’s must-reads for keeping up with all things in paid digital media and marketing. Be sure to check back frequently, they don’t call them “trends” for nothing.

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