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Mar 22 2017 
U.S. Digital Ad Market Expected to Grow 16% in 2017, Exceeding $83 billion
Key Takeaway:
This means competition will grow, too, so as an advertiser it is critical to regularly review your advertising strategy, platforms and targeting to ensure you’re staying ahead of your competitors. Don’t hesitate to reach out to the […]
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Mar 08 2017 
40% of Businesses Have Not Optimized Their Websites and Digital Marketing for Mobile
Key Takeaway:
If you’re one of those who have not optimized for mobile, you’re probably missing out on revenue from this channel. We have seen on average at least 50% of traffic to any website is coming from mobile devices now, although it […]
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Feb 15 2017 
Pinterest Will Be Launching Search Ads Including Keyword and Shopping Campaigns
Get ready for the option to run product search ads on Pinterest if you are a brand that is advertising through Kenshoo’s marketing platform. The announcement has advertisers excited, seeing as Pinterest earns more than 2 billion searches per month, and […]
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Jan 25 2017 
Voice Search, Here We Come! Amazon To Launch Paid Search On Alexa
Voice search is on trend this year and with the huge success of Alexa, Amazon is looking to launch an advertising platform designed for voice search. This is big news for marketers who have been excited for the opportunities voice search offers. -
Jan 18 2017 
Valentine’s Day Is A Big Opportunity For Retailers – $19.7 Billion Was Spent Last Year
Key Takeaway:
Don’t miss out on your share of revenue this Valentine’s Day. There’s still time to whip up some promotional offers and paid search ads to drive more potential customers to your website for this special holiday. (Stat Source: Bing)
[Tweet […]
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Jan 11 2017 
2016’s Global Ad Revenue Totaled $532 Billion, Up 7.1% Over 2015
Key Takeaway:
Events like the US presidential election and the Olympics helped drive global ad revenue last year, with 36% of all ad revenue attributed to TV ads. (Stat Source: IHS Markit)
As we’ve mentioned in previous posts, ad revenue from digital ads is expected […]
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Dec 14 2016 
Global Mobile Ad Spend Will Double Print By 2019 + Make Up 27% Of Total Ad Spend
Key Takeaway:
Currently, global mobile ad spend accounts for 15%, so the predicted rise to 27% in just over 2 years is quite a jump! Don’t wait to get all your ducks in a row when it comes to […]
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Nov 30 2016 
Online Sales are Forecast to Top $96 Billion This Holiday Season
Key Takeaway:
This is up from last year’s $82 billion spent between last November and January. (Stat Source: Deloitte)
Make sure the user experience is flawless both on desktop and mobile devices, especially if you have an ecommerce business. You’d be surprised what’s slowing your website […]
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Nov 23 2016 
One-Fifth of US E-Commerce Spending Is Now On Mobile Devices
Key Takeaway:
This is the largest share mobile has ever taken on e-commerce spending, and is based on Q3 2016 data which showed that US digital commerce spending totaled $84.3 billion. (Stat Source: comScore)
If you haven’t adjusted your paid search budgets to spend a decent chunk on […]
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Nov 16 2016 
100% Of The Growth In The Ad Tech Industry Is Coming From Google And Facebook
Key Takeaway:
While you may not be surprised at this statistic, it’s worth thinking about the potential causes and effects of this duopoly.
Clearly, the two companies appear to be getting it right in their ability to collect and use data to […]
