Brands Beware: Facebook Plans to Test a New ‘Dislike’ Button

Key Takeaway:

Brands and Retailers – be prepared for a Facebook “dislike” button. Mark Zuckerberg made statements recently on how Facebook will be testing a new button to make Facebook more like real life. However, he has not come out and said whether the button will actually say “dislike” or whether it will be something more along the lines of “sorry” to express sympathy for life’s unfortunate events. If they do test the “dislike” button and it is available on brand pages, this could present some obvious problems for retailers. (Stat Source: Facebook)

Key Takeaway:

This means that Gen X is now the largest generation of affluents. This is important data for marketers, and especially useful to keep in mind when planning your 2016 e-commerce campaigns. Among all affluents, which make up 28% of American adults, the largest expenditure categories are automotive, home and garden, and personal insurance. (Stat Source: Ipsos)

Key Takeaway:

If you’re a vendor in the B2B market, this stat is for you! With all the apps, websites, Saas, plugins, and other services out there, most executives are flooded with outreach from different vendors trying to win them over. This survey also reveals that the more personalized the outreach, the more responsive they are to the salesperson. (Stat Source: Marketing Charts)

Key Takeaway:

There are a number of companies out there right now that offer inexpensive video marketing platforms. Even something as simple as animations explaining your product or service can help you reach potential customers. Among those who responded to this survey, the lack of an effective strategy is the main reason cited for unsuccessful video campaigns. (Stat Source: Ascend2)

Key Takeaway:

This is in part to help “improve shipping solutions for online sellers and consumers in China, the U.S. and Latin America,” according to a recent report from Internet Retailer. In addition, the US Postal Service is collaborating with Alibaba to help US consumers receive overseas packages from AliExpress faster. In case this online marketplace is not on your radar yet, it should be. When more consumers start to shop on this site, you’ll want to watch for new competitors entering the market as well as potential knock-off companies who may be trying to steal your intellectual property. (Stat Source: Internet Retailer)

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