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Nov 02 2016 
59% of B2C Marketers Learn About Target Audiences Through Keyword Research
Key Takeaway:
The survey indicates that keyword research is the most popular way to find out more about target audiences. Following close behind is social listening and website analysis. (Stat Source: Content Marketing Institute)
[Tweet “More Fortune 500 Companies Have An Active Instagram Account Than A […] -
Apr 13 2016 
Better Understanding Customers Is Top Priority For Marketers
Key Takeaway:
It’s also a top challenge that marketers face, based on the survey of professionals around the world. Other priorities that marketers are tackling this year include implementing automation technology, and orchestrating and managing cross-channel customer interactions. (Stat Source: Experian)
So what steps are […]
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Feb 25 2015 
#TWT5 Marketing Stats & Key Takeaways: Mobile Engagement, PPC Audience Targeting, and More
Here are this week’s top 5 digital marketing stats!
Key Takeaway:
Compare that with 3.42 hours per day for people in the Philippines, and just 0.3 hours per day for people in Japan. It’s clear that the internet, and […]
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Sep 03 2008 Marketing to the Wealthy? Read this.
Consumers with over six figure incomes spend 22.1 hours a week online, up from 10.7 hours reported five years ago (2008 Mendelsohn Affluent Survey Results). The survey also revealed that these affluent consumers read print publications just as much as they [used to] about 15 per week, reported from Ad Age.
They listen less to the […]
