Jan 12 2023 
How Location-Based Businesses Can Up Their Ad Game With In-Store Tracking Data
With the rise of digitalism, online businesses have benefited from a wealth of data that empowers them to better understand their target audience and judge the efficacy of their digital marketing strategies. Technologies like AI and machine learning gather and analyze the relevant KPIs to then produce actionable insights.
But did you know that brick-and-mortar locations […]
Nov 16 2022 Is TikTok the new search engine for Gen Z?
While Google is still the world’s dominant search engine, TikTok has become more appealing to Gen Z – using its algorithm to personalize content. TikTok provides a result that not only answers their question in a short time frame, but provides a comment section making their search more interactive and relevant.
In recent studies, it was […]Dec 14 2021 
Understand the Impact New Antitrust Legislation Could Have on Your Business
Certain legislation has been introduced that may impact the digital marketing and advertising industry. This legislation, if passed, has the potential to hurt small businesses who use digital marketing as a part of their overall advertising strategy, to reach out and engage their target audiences. We’ve written this blog post to help inform business owners […]
Nov 02 2016 
59% of B2C Marketers Learn About Target Audiences Through Keyword Research
Key Takeaway:
The survey indicates that keyword research is the most popular way to find out more about target audiences. Following close behind is social listening and website analysis. (Stat Source: Content Marketing Institute)
[Tweet “More Fortune 500 Companies Have An Active Instagram Account Than A […]Apr 13 2016 Better Understanding Customers Is Top Priority For Marketers
Key Takeaway:
It’s also a top challenge that marketers face, based on the survey of professionals around the world. Other priorities that marketers are tackling this year include implementing automation technology, and orchestrating and managing cross-channel customer interactions. (Stat Source: Experian)
So what steps are […]
Feb 25 2015 #TWT5 Marketing Stats & Key Takeaways: Mobile Engagement, PPC Audience Targeting, and More
Here are this week’s top 5 digital marketing stats!
Key Takeaway:
Compare that with 3.42 hours per day for people in the Philippines, and just 0.3 hours per day for people in Japan. It’s clear that the internet, and […]
