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Liberty Interactive Marketing
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    • Dec 14 2021 December 14, 2021February 5, 2022

      Understand the Impact New Antitrust Legislation Could Have on Your Business

      ByJessica Dines InAudience Targeting 0

      Certain legislation has been introduced that may impact the digital marketing and advertising industry. This legislation, if passed, has the potential to hurt small businesses who use digital marketing as a part of their overall advertising strategy, to reach out and engage their target audiences. We’ve written this blog post to help inform business owners […]

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    • Nov 02 2016 November 2, 2016July 8, 2021

      59% of B2C Marketers Learn About Target Audiences Through Keyword Research

      ByLiberty Tsighis In#TMT5 0
      59% of B2C Marketers Learn About Target Audiences Through Keyword Research.

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      Key Takeaway:

      The survey indicates that keyword research is the most popular way to find out more about target audiences. Following close behind is social listening and website analysis. (Stat Source: Content Marketing Institute)
      [Tweet “More Fortune 500 Companies Have An Active Instagram Account Than A […]

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    • Apr 13 2016 April 13, 2016July 8, 2021

      Better Understanding Customers Is Top Priority For Marketers

      ByLiberty Tsighis InAudience Targeting 0
      The top priority for marketers’ this year is to better understand their customers.

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      Key Takeaway:

      It’s also a top challenge that marketers face, based on the survey of professionals around the world. Other priorities that marketers are tackling this year include implementing automation technology, and orchestrating and managing cross-channel customer interactions. (Stat Source: Experian)

      So what steps are […]

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    • Feb 25 2015 February 25, 2015July 8, 2021

      #TWT5 Marketing Stats & Key Takeaways: Mobile Engagement, PPC Audience Targeting, and More

      ByLiberty Tsighis In#TMT5 0

      Here are this week’s top 5 digital marketing stats!

      Internet users in the US spend 1.67 hours per day on average on social media sites.

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      Key Takeaway:

      Compare that with 3.42 hours per day for people in the Philippines, and just 0.3 hours per day for people in Japan. It’s clear that the internet, and […]

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    • Sep 03 2008 September 3, 2008July 8, 2021

      Marketing to the Wealthy? Read this.

      ByLiberty Tsighis InAudience Targeting 0

      Consumers with over six figure incomes spend 22.1 hours a week online, up from 10.7 hours reported five years ago (2008 Mendelsohn Affluent Survey Results).  The survey also revealed that these affluent consumers read print publications just as much as they [used to] about 15 per week, reported from Ad Age.

      They listen less to the […]

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    We’re guessing you don’t have all day to monitor ever-changing digital marketing trends and best practices. If that’s the case, you’ve come to the right place. Here, you’ll find Liberty Interactive Marketing’s must-reads for keeping up with all things in paid digital media and marketing. Be sure to check back frequently, they don’t call them “trends” for nothing.

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