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Audience Targeting

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Liberty Interactive Marketing
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    • Jan 12 2023 January 12, 2023January 13, 2023
      Up Your Ad Game with In-Store Visit Tracking Data

      How Location-Based Businesses Can Up Their Ad Game With In-Store Tracking Data

      ByMike Swan In#TMT5 0

      With the rise of digitalism, online businesses have benefited from a wealth of data that empowers them to better understand their target audience and judge the efficacy of their digital marketing strategies. Technologies like AI and machine learning gather and analyze the relevant KPIs to then produce actionable insights.

      But did you know that brick-and-mortar locations […]

      Read more
    • Nov 16 2022 November 16, 2022December 21, 2022

      Is TikTok the new search engine for Gen Z?

      ByJanavé M. In#TMT5 0

      While Google is still the world’s dominant search engine, TikTok has become more appealing to Gen Z – using its algorithm to personalize content. TikTok provides a result that not only answers their question in a short time frame, but provides a comment section making their search more interactive and relevant.
      In recent studies, it was […]

      Read more
    • Dec 14 2021 December 14, 2021December 6, 2022

      Understand the Impact New Antitrust Legislation Could Have on Your Business

      ByJessica D. InAudience Targeting 0

      Certain legislation has been introduced that may impact the digital marketing and advertising industry. This legislation, if passed, has the potential to hurt small businesses who use digital marketing as a part of their overall advertising strategy, to reach out and engage their target audiences. We’ve written this blog post to help inform business owners […]

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    • Nov 02 2016 November 2, 2016July 8, 2021

      59% of B2C Marketers Learn About Target Audiences Through Keyword Research

      ByLiberty Tsighis In#TMT5 0
      59% of B2C Marketers Learn About Target Audiences Through Keyword Research.

      Click To Tweet

      Key Takeaway:

      The survey indicates that keyword research is the most popular way to find out more about target audiences. Following close behind is social listening and website analysis. (Stat Source: Content Marketing Institute)
      [Tweet “More Fortune 500 Companies Have An Active Instagram Account Than A […]

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    • Apr 13 2016 April 13, 2016July 8, 2021

      Better Understanding Customers Is Top Priority For Marketers

      ByLiberty Tsighis InAudience Targeting 0
      The top priority for marketers’ this year is to better understand their customers.

      Click To Tweet

      Key Takeaway:

      It’s also a top challenge that marketers face, based on the survey of professionals around the world. Other priorities that marketers are tackling this year include implementing automation technology, and orchestrating and managing cross-channel customer interactions. (Stat Source: Experian)

      So what steps are […]

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    • Feb 25 2015 February 25, 2015July 8, 2021

      #TWT5 Marketing Stats & Key Takeaways: Mobile Engagement, PPC Audience Targeting, and More

      ByLiberty Tsighis In#TMT5 0

      Here are this week’s top 5 digital marketing stats!

      Internet users in the US spend 1.67 hours per day on average on social media sites.

      Click To Tweet

      Key Takeaway:

      Compare that with 3.42 hours per day for people in the Philippines, and just 0.3 hours per day for people in Japan. It’s clear that the internet, and […]

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