Apr 10 2023
Privacy Concerns, Zero-Click Content and Artificial Intelligence: 5 Key Takeaways from Ad World
Ad World is the world’s largest online advertising event and the 2023 Spring Conference commenced last week. I must say, boy did it deliver (as usual, shoutout to Ad World speakers and event coordinators).
With 25,000+ virtual attendees the conference covered nine advertising and marketing tracks that the Liberty Interactive Marketing team was exuberant to dive […]
Jan 17 2023
Ad platform business managers may be the downfall of your advertising.
Imagine this: Your digital administrator has left the company, and now you’re locked out of all your marketing platforms. You try to log in using your best-guessed credentials, and now you’ve just shut down your account and must wait for an appeal—which could take weeks.
It’s not difficult for many of us to imagine this scenario, […]
Nov 16 2022
Our 2022 Holiday Ads Guide is Here!
The holidays are back after three years of suppressed behavior, we’re all ready for a magical holiday season this year. The lights, songs, and smells trigger happy memories and gathering together with friends and family. Cue singing angels, twinkling stars, and jolly snowmen! Despite continued economic uncertainty, US shoppers are looking forward to spending for […]
Aug 04 2020
10 Best Practices to Increase Your Web Presence
These simple recommendations will help businesses and organizations kick start or accentuate their online marketing efforts. They are evergreen best practices that are tried and true.
1. DO track and monitor visitor behavior.
Studying your Web site visitor’s behaviors will enable you to determine what on the web site works in order to have visitors meet the objectives […]
Jun 16 2020
Privacy: A Top Focus for Digital Marketers in 2020
User privacy is a top focus for digital marketers in 2020. Now that we’re well into this year, it’s time to really evaluate your strategies to ensure you’re providing optimal privacy on your own website, as well as to the users who visit it. How do you achieve this mission? Take a look at this […]
Mar 20 2020
5 Mobile-First Best Practices for Search Engine Optimization
No matter what device you’re using, Google’s search results pages are now using mobile-first indexing. What does this mean for businesses and digital marketers, and how can you make sure your company looks good on the SERP? Read on to find out!
What You Need to Know About Google’s Mobile-First Indexing
Google now checks your mobile site […]
Feb 21 2019
Best Practices: Voice Search Optimization
So what does that mean for marketers? It means you better understand what exactly it is all about and how you can optimize your site for voice search. Cutting right down to the facts you need to know, here are some key […]
Aug 22 2018
Facebook Highlights Liberty Interactive Marketing As Ad Agency Case Study
I’m so proud to be sharing with you some very exciting news about Liberty Interactive Marketing! Our ad agency is one of the very first to be featured as a case study on Facebook’s Insights for our work on Planet Smoothie and Blimpie.
I’m so proud of this digital consultancy we’ve built over the last decade and […]
Aug 10 2016
How To Improve Your Google Shopping Strategy This Holiday
The majority of consumers don’t buy what they originally search for.
This entire blog post is dedicated to Google Shopping statistics. With the holiday season fast approaching, it’s never too early to really ramp up your Google Shopping strategy. (Stats […]
Jul 15 2015
1 in 7 A/B Test Campaigns Produce a Statistically Significant Improvement
The sad truth is that most companies do not perform A/B test campaigns at all. Those that do often randomly choose elements to test and do not spend time coming up with elements to test based on user feedback. The vast majority of […]