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Aug 22 2018 
Facebook Highlights Liberty Interactive Marketing As Ad Agency Case Study
I’m so proud to be sharing with you some very exciting news about Liberty Interactive Marketing! Our ad agency is one of the very first to be featured as a case study on Facebook’s Insights for our work on Planet Smoothie and Blimpie.
I’m so proud of this digital consultancy we’ve built over the last decade and […] -
Aug 10 2016 
5 Ways To Improve Your Google Shopping Strategy This Holiday
Key Takeaway:
The majority of consumers don’t buy what they originally search for.
This entire blog post is dedicated to Google Shopping statistics. With the holiday season fast approaching, it’s never too early to really ramp up your Google Shopping strategy. (Stats […]
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Jul 15 2015 
1 in 7 A/B Test Campaigns Produce a Statistically Significant Improvement
Key Takeaway:
The sad truth is that most companies do not perform A/B test campaigns at all. Those that do often randomly choose elements to test and do not spend time coming up with elements to test based on user feedback. The vast majority of […]
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Jun 10 2015 
Webmasters Have 7 Seconds to Capture Users’ Attention Before They Click Away
Key Takeaway:
Your site has to make a good first impression on your visitors. You MUST have responsive design on your site in order to make the best impression across all platforms. Beyond design, you also need to make sure your site […]
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Apr 08 2015 
68% of Online Shopping Carts are Abandoned
Check out this week’s top 5 digital marketing stats. #TWT5
Key Takeaway:
That works out to approximately $4 trillion worth of merchandise that will be abandoned in online shopping carts in 2015. If you’re an online retailer, consider this stat as an opportunity to revitalize your payment […]
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Aug 06 2014 
This Week’s Top 5 Online Marketing Stats & Key Takeaways: Ecommerce, Mobile, YouTube Shopping
Custora recently put together an extensive report which analyzed the growth of mobile e-commerce over the past few years. The fact the more than one-third of online shoppers in 2014 came from mobile and tablet devices compared […]
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Jul 05 2014 
Meet Customer Needs Through These Website Navigation Examples and Questions
Your website navigation plays a critical role in keeping visitors on your site. When you look at statistics like bounce rate, consider your navigation as playing a key part in this number. After all, visitors are quick to give up and leave your site if they can’t find what they are looking for within a […]
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Jul 01 2014 
5 Easy Ways to Increase Website Conversions
Most would agree that the main goal of most business websites is to generate leads and sales. It’s the whole point of driving traffic to your site and spending all that time and energy trying to engage your visitors. When a visitor leaves your site without providing any information, you’ve lost the opportunity to nurture […]
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Jun 26 2014 
How to Lower Bounce Rate To Improve Customer Experience
If you’re reading this post, chances are you’re already highly aware of your website’s performance metrics and data. People at your company most likely turn to you with marketing questions and task you with projects like deciphering online marketing data to upper management.
In this post, we’re going to look at how to lower bounce […]
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Jun 17 2014 
Marketers Need to Know the SEO Effects of 301 Redirects
As marketing professionals, it’s necessary to understand the technical side of websites and the internet. Understanding how 301 redirects and SEO work together is essential if you’re in charge of directing web marketing for any company.
So how do redirects work?
Remember the last time you clicked on a broken link and saw the dreaded 404 or […]
