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Aug 04 2020 
10 Best Practices to Increase Your Web Presence
These simple recommendations will help businesses and organizations kick start or accentuate their online marketing efforts. They are evergreen best practices that are tried and true.
1. DO track and monitor visitor behavior.
Studying your Web site visitor’s behaviors will enable you to determine what on the web site works in order to have visitors meet the objectives […] -
Jun 16 2020 
Privacy: A Top Focus for Digital Marketers in 2020
User privacy is a top focus for digital marketers in 2020. Now that we’re well into this year, it’s time to really evaluate your strategies to ensure you’re providing optimal privacy on your own website, as well as to the users who visit it. How do you achieve this mission? Take a look at this […]
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Mar 20 2020 
5 Mobile-First Best Practices for Search Engine Optimization
No matter what device you’re using, Google’s search results pages are now using mobile-first indexing. What does this mean for businesses and digital marketers, and how can you make sure your company looks good on the SERP? Read on to find out!
What You Need to Know About Google’s Mobile-First Indexing
Google now checks your mobile site […] -
Feb 21 2019 
Best Practices: Voice Search Optimization
So what does that mean for marketers? It means you better understand what exactly it is all about and how you can optimize your site for voice search. Cutting right down to the facts you need to know, here are some key […]
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Aug 22 2018 
Facebook Highlights Liberty Interactive Marketing As Ad Agency Case Study
I’m so proud to be sharing with you some very exciting news about Liberty Interactive Marketing! Our ad agency is one of the very first to be featured as a case study on Facebook’s Insights for our work on Planet Smoothie and Blimpie.
I’m so proud of this digital consultancy we’ve built over the last decade and […] -
Aug 10 2016 
5 Ways To Improve Your Google Shopping Strategy This Holiday
Key Takeaway:
The majority of consumers don’t buy what they originally search for.
This entire blog post is dedicated to Google Shopping statistics. With the holiday season fast approaching, it’s never too early to really ramp up your Google Shopping strategy. (Stats […]
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Jul 15 2015 
1 in 7 A/B Test Campaigns Produce a Statistically Significant Improvement
Key Takeaway:
The sad truth is that most companies do not perform A/B test campaigns at all. Those that do often randomly choose elements to test and do not spend time coming up with elements to test based on user feedback. The vast majority of […]
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Jun 10 2015 
Webmasters Have 7 Seconds to Capture Users’ Attention Before They Click Away
Key Takeaway:
Your site has to make a good first impression on your visitors. You MUST have responsive design on your site in order to make the best impression across all platforms. Beyond design, you also need to make sure your site […]
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Apr 08 2015 
68% of Online Shopping Carts are Abandoned
Check out this week’s top 5 digital marketing stats. #TWT5
Key Takeaway:
That works out to approximately $4 trillion worth of merchandise that will be abandoned in online shopping carts in 2015. If you’re an online retailer, consider this stat as an opportunity to revitalize your payment […]
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Aug 06 2014 
This Week’s Top 5 Online Marketing Stats & Key Takeaways: Ecommerce, Mobile, YouTube Shopping
Custora recently put together an extensive report which analyzed the growth of mobile e-commerce over the past few years. The fact the more than one-third of online shoppers in 2014 came from mobile and tablet devices compared […]
