Apr 08 2015
68% of Online Shopping Carts are Abandoned
Check out this week’s top 5 digital marketing stats. #TWT5
That works out to approximately $4 trillion worth of merchandise that will be abandoned in online shopping carts in 2015. If you’re an online retailer, consider this stat as an opportunity to revitalize your payment […]
Aug 06 2014
This Week’s Top 5 Online Marketing Stats & Key Takeaways: Ecommerce, Mobile, YouTube ShoppingQ1 2014: 36.9% of visits to online stores came from mobile (includes tablets). This was 3.4% in 2010
Custora recently put together an extensive report which analyzed the growth of mobile e-commerce over the past few years. The fact the more than one-third of online shoppers in 2014 came from mobile and tablet devices compared […]
May 15 2014
5 Email Marketing Examples That Boost Your Bottom Line
When it comes to marketing your business online, you have a lot of options and channels to choose from: social media, SEO, paid search, content marketing, and more.
However, if you’re trying to drive conversions and sales for your ecommerce business, there’s one channel that simply outperforms the rest. And that’s email marketing.
According to recent research:
May 13 2014
Reviews: 8 Email Marketing Services for Midmarket to Large Businesses
In my last article about email marketing, I reviewed the top email marketing services for small businesses.
This week, as promised, we’ll give email marketing reviews on the top services for middle market to large businesses. Typically larger businesses need more advanced features to manage their email marketing, and these companies do a good job at […]
Apr 22 2014
Top 5 Email Marketing Services for Small Businesses
Growing your email list and utilizing smart email marketing tactics is a great way to gain new customers and ultimately increase your bottom line.
In this post, we review the top 5 email marketing services for small businesses. Our email marketing review criteria includes sending emails, tracking results, and building sign-up forms. These were selected based […]
Mar 18 2014
Build Brand Reputation and Visibility Through Expert Question and Answer Apps
There are a few websites and apps gaining in popularity right now that are focused on community-based, user-generated questions and answers. The top three biggest players in this field right now are Quora, Cinch, and Jelly. Let’s take a look at each one and see how they stack up against each other. We’ll also give […]
Mar 13 2014
3 Ways to Improve Your Visual Marketing
Just a few years ago, most marketing was focused around compelling copy. Crafting your words in just the right way to persuade your target audience to take action. That component is still important but more and more we are seeing how users consume content and that trend is more graphics.
Visual marketing is essentially using the power […]
Jan 28 2014
Best Practices and Tips for Businesses Using Instagram for Marketing
Instagram has quickly become one of the most popular websites/apps used by tech-savvy teens and adults worldwide, however it still leaves many marketers and CEO’s scratching their heads when it comes to how to use Instagram for marketing.
First of all, every company and industry is different, and Instagram quite honestly can be challenging for some […]
Jun 21 2011
Sending a Successful Email Marketing Campaign: Closing the Gap Between Desktop, Mobile and Web
Email marketing seems simple, and for the most part it is. Yet, many companies and clients create their emails and fail to browser test or email client test to make sure their emails are rendering consistently across these platforms. This results in an oblivious and convoluted customer experience that leaves the customer asking “Why does […]
Aug 03 2010
Google Analytics 101: Annotations Feature
Whether novice or pro, the annotations feature in Google Analytics (GA) is one feature your entire organization should be using. Earlier this year it became available to all GA account users and is one of the most simple features to use. Not only can it have a huge impact on tracking and monitoring site traffic, […]