Digital Marketing for Restaurants

In light of recent regulatory changes, first-party data is quickly eclipsing third-party data in the marketing world—making now the time for restaurant owners and operators to learn how to collect and leverage this data.

First-party data is information you collect about your consumers directly. In the restaurant industry in particular, this data can provide valuable insights, […]

Many restaurants can trace a direct throughline between weather and sales. In fact, in a survey conducted by the National Restaurant Association, 90% of restaurant operators reported that changes in weather conditions impacted their sales.

Knowing this, how can you as a restaurant owner or manager leverage consumer weather psychology to your advantage?

This guide will explore […]