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Stats to Sell Digital Marketing

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Liberty Interactive Marketing
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  • Jun 14 2017 June 14, 2017October 28, 2017

    Only 42% of Businesses Claim that their Facebook Marketing is Effective

    ByLiberty Tsighis In#TMT5 0
    Only 42% of businesses claim that their Facebook marketing is effective. If you cannot answer confidently, yes, your Facebook marketing is effective, it's time to find a new strategy and determine what is working and what isn't.
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  • May 17 2017 May 17, 2017October 28, 2017

    Spending on Digital Advertising Just Surpassed Television for the First Time

    ByLiberty Tsighis In#TMT5 1

    Key Takeaway:
    $72.5 billion was spent on digital advertising in the US in 2016, compared to TV’s $71.3 billion. Year-over-year, spending on digital advertising increased 22%. (Stat Source: Advertising Age)

    Spending on digital advertising as a whole just surpassed television for the first time.

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    Large and small companies alike are shifting away from spending on TV commercials, […]

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  • May 10 2017 May 10, 2017October 29, 2017

    Conversions Fall by 20% for Every Extra Second It Takes Your Website to Load on Smartphones

    ByLiberty Tsighis In#TMT5 0
    Conversions fall by 20% for every extra second that it takes your website to load on smartphones.

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    Key Takeaway:

    There are a number of ways to identify what specifically on your site is slowing down load time. Once you identify the cause, you can take the actions needed to speed up your site to improve overall user […]

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  • Mar 08 2017 March 8, 2017October 29, 2017
    person using a tablet

    40% of Businesses Have Not Optimized Their Websites and Digital Marketing for Mobile

    ByLiberty Tsighis In#TMT5 1
    40% of businesses have not optimized their websites and digital marketing for mobile.

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    Key Takeaway:

    If you’re one of those who have not optimized for mobile, you’re probably missing out on revenue from this channel. We have seen on average at least 50% of traffic to any website is coming from mobile devices now, although it […]

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  • Aug 24 2016 August 24, 2016April 24, 2018

    45% Of Marketers Think Email And Content Marketing Are The Most Effective Lead-Gen Tactics

    ByLiberty Tsighis InStats to Sell Digital Marketing 0
    45% of marketers think email and content marketing are the most effective lead-gen tactics.

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    Key Takeaway:

    Interestingly, 47% of them also believe that content marketing is the most difficult tactic to execute (compared to 28% who think email marketing is the most difficult). So, if it’s effective, but difficult, you just need to make sure you […]

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  • Jun 29 2016 June 29, 2016April 24, 2018

    Over 60% of People Would Try a Brand or Product That’s Been Recommended by a YouTuber

    ByLiberty Tsighis InStats to Sell Digital Marketing 0
    Over 60% of people would try a brand or product that’s been recommended by a YouTuber.

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    Key Takeaway:

    Forming relationships with your audiences’ influencers is a great way to reach new customers. They may not know your product, but they have a positive, trusting, emotional connection with their influencers, and will listen to what they have […]

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  • Jun 22 2016 June 22, 2016April 24, 2018

    79% of Publishers Rely on Paid Distribution for Branded Content

    ByLiberty Tsighis In#TMT5 0
    79% of publishers rely on paid distribution for branded content.

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    Key Takeaway:

    When it comes to digital marketing, a mix of paid and organic strategies is essential to success. Advertising platforms like Google and Facebook are also always doing what they can to provide a stellar advertising experience for the consumer. That is to say, an […]

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  • May 18 2016 May 18, 2016April 24, 2018

    Mobile Accounted for About 1 in Every 6 Retail Dollars Spent Online During Q4 2015

    ByLiberty Tsighis InMobile Advertising 0
    Mobile accounted for about 1 in every 6 retail dollars spent online during Q4 2015.

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    Key Takeaway:

    Now that it’s almost 6 months later, you can bet this number has increased even more. What does this mean for you? Well, if your mobile shopping stats are nowhere near this level, it means there are probably a few things […]

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  • May 11 2016 May 11, 2016April 24, 2018

    60% of People on Instagram Say They Discover New Products on the Platform

    ByLiberty Tsighis InFacebook Advertising 0
    60% of people on Instagram say they discover new products on the platform.

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    Key Takeaway:

    Instagram is so much more than a photo-sharing platform. A recent study even shows that 75% of people on Instagram say they’ve taken action after being inspired by a post. Which is precisely why they have just announced today that Instagram […]

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  • Mar 30 2016 March 30, 2016April 24, 2018

    44% of Consumers Buy Online & Pick-Up In Store Once Per Quarter

    ByLiberty Tsighis InStats to Sell Digital Marketing 0
    44% of US Consumers buy online and pick up in-store at least once every three months.

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    Key Takeaway:

    This is known as BOPIS, and is becoming of increased interest among retailers. Mainly because it’s a great way to offer consumers another convenient method of shopping which combines the online and in-store experience. This means that as marketers, you […]

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We’re guessing you don’t have all day to monitor ever-changing digital marketing trends and best practices. If that’s the case, you’ve come to the right place. Here, you’ll find Liberty Interactive Marketing’s must-reads for keeping up with all things in paid digital media and marketing. Be sure to check back frequently, they don’t call them “trends” for nothing.

Popular Posts

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