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Apr 01 2020 
COVID-19 Relief Funds For Small Businesses
Advertising platforms and the federal government are stepping up during these unprecedented times by offering a number of grants, loans and other COVID-19 relief funds for small businesses who have been impacted by this health crisis. Here’s a quick break-down of what type of relief is being offered to help small businesses and others during […]
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Jun 14 2017 
Only 42% of Businesses Claim that their Facebook Marketing is Effective
Only 42% of businesses claim that their Facebook marketing is effective. If you cannot answer confidently, yes, your Facebook marketing is effective, it's time to find a new strategy and determine what is working and what isn't. -
May 10 2017 
Conversions Fall by 20% for Every Extra Second It Takes Your Website to Load on Smartphones
Key Takeaway:
There are a number of ways to identify what specifically on your site is slowing down load time. Once you identify the cause, you can take the actions needed to speed up your site to improve overall user […]
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Mar 22 2017 
U.S. Digital Ad Market Expected to Grow 16% in 2017, Exceeding $83 billion
Key Takeaway:
This means competition will grow, too, so as an advertiser it is critical to regularly review your advertising strategy, platforms and targeting to ensure you’re staying ahead of your competitors. Don’t hesitate to reach out to the […]
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Jan 18 2017 
Valentine’s Day Is A Big Opportunity For Retailers – $19.7 Billion Was Spent Last Year
Key Takeaway:
Don’t miss out on your share of revenue this Valentine’s Day. There’s still time to whip up some promotional offers and paid search ads to drive more potential customers to your website for this special holiday. (Stat Source: Bing)
[Tweet […]
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Jan 11 2017 
2016’s Global Ad Revenue Totaled $532 Billion, Up 7.1% Over 2015
Key Takeaway:
Events like the US presidential election and the Olympics helped drive global ad revenue last year, with 36% of all ad revenue attributed to TV ads. (Stat Source: IHS Markit)
As we’ve mentioned in previous posts, ad revenue from digital ads is expected […]
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Nov 30 2016 
Online Sales are Forecast to Top $96 Billion This Holiday Season
Key Takeaway:
This is up from last year’s $82 billion spent between last November and January. (Stat Source: Deloitte)
Make sure the user experience is flawless both on desktop and mobile devices, especially if you have an ecommerce business. You’d be surprised what’s slowing your website […]
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Nov 23 2016 
One-Fifth of US E-Commerce Spending Is Now On Mobile Devices
Key Takeaway:
This is the largest share mobile has ever taken on e-commerce spending, and is based on Q3 2016 data which showed that US digital commerce spending totaled $84.3 billion. (Stat Source: comScore)
If you haven’t adjusted your paid search budgets to spend a decent chunk on […]
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Oct 12 2016 
Advertisers Will Spend 62% Of Holiday Marketing Budgets On Digital Marketing
Key Takeaway:
Facebook and Google are the top channels advertisers will use, which probably comes as no big surprise to most people who work with digital marketing. But 62% on digital should give you a clear idea as to where consumers […]
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Aug 17 2016 
Back-To-School Spending Expected To Reach $75.8 Billion, Up 11% From Last Year
Key Takeaway:
Make sure you’re stocked on all your most popular products, and get some last-minute back-to-school deals in the hands of your customers if you haven’t done so already! (Stat Source: National Retail Federation)
And while we are on the subject of back-to-school […]
