Oct 12 2016 
Advertisers Will Spend 62% Of Holiday Marketing Budgets On Digital Marketing
Key Takeaway:
Facebook and Google are the top channels advertisers will use, which probably comes as no big surprise to most people who work with digital marketing. But 62% on digital should give you a clear idea as to where consumers […]
Aug 17 2016 Back-To-School Spending Expected To Reach $75.8 Billion, Up 11% From Last Year
Key Takeaway:
Make sure you’re stocked on all your most popular products, and get some last-minute back-to-school deals in the hands of your customers if you haven’t done so already! (Stat Source: National Retail Federation)
And while we are on the subject of back-to-school […]
Aug 10 2016 How To Improve Your Google Shopping Strategy This Holiday
Key Takeaway:
The majority of consumers don’t buy what they originally search for.
This entire blog post is dedicated to Google Shopping statistics. With the holiday season fast approaching, it’s never too early to really ramp up your Google Shopping strategy. (Stats […]
Jan 13 2016 Forbes Gets 42% of Readers to Switch Off Ad Blockers
Key Takeaway:
Ad blockers are bad news for marketers. Their growing popularity is scaring many companies that depend on ads as part of their business model, such as Forbes.com. So what did Forbes do to try and overcome this challenge? They asked approximately 2 million of […]
Nov 25 2015 11% of Holiday Shoppers Do Most of It on Black Friday
Key Takeaway:
Have you implemented enough tantalizing promo offers to persuade people to buy your products on the biggest shopping day of the year? If you’re worried you haven’t, there’s still time to whip together some last-minute Black Friday ideas.
For example, why not email […]
Nov 18 2015 2015 Holiday Ecommerce Revenue is up 10%
Yes, holiday is here and has been here for weeks so now it’s time to give you some holiday ecommerce stats to help any last minute tweeks. To give you an idea of where customers are and their behaviors we’ve compiled a few of the most relevant stats from Custora’s Ecommerce Pulse Holidata 2015 Report, which […]
Jun 10 2015 Webmasters Have 7 Seconds to Capture Users’ Attention Before They Click Away
Key Takeaway:
Your site has to make a good first impression on your visitors. You MUST have responsive design on your site in order to make the best impression across all platforms. Beyond design, you also need to make sure your site […]
Apr 08 2015 68% of Online Shopping Carts are Abandoned
Check out this week’s top 5 digital marketing stats. #TWT5
Key Takeaway:
That works out to approximately $4 trillion worth of merchandise that will be abandoned in online shopping carts in 2015. If you’re an online retailer, consider this stat as an opportunity to revitalize your payment […]
Jun 12 2014 7 Tips for Great Ecommerce Website Design
Optimization, content and design are three major components to a successful website. As marketers, we tend to focus heavily on optimization and content, with design sometimes falling to the wayside or considered as an after-thought. But taking the time to create a clean ecommerce website design can significantly improve the way visitors interact on your […]
Dec 01 2008 Who is buying online this holiday season?
Performics says “Discovery, Differentiation and Discounts Drive Online and Offline Holiday Shoppers to Search” and their new consumer research analyzes consumer shopping behavior and media consumption across seven consumer segments and nine vertical product categories.
In collaboration with ROI Research, Performics released survey results of 7,043 consumers on how search engines play a role in their […]
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