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Mar 15 2018 
CMOs Forecast a 15.1% Increase in Digital Marketing Spending in 2018
Key Takeaway:
CMOs are continuing to increase digital marketing budgets while decreasing traditional advertising budgets. In fact, the research shows that the forecasted 15.1% increase is the largest increase in digital marketing budgets in the past 6 years that the survey has been conducted. (Source: […]
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Nov 16 2016 
100% Of The Growth In The Ad Tech Industry Is Coming From Google And Facebook
Key Takeaway:
While you may not be surprised at this statistic, it’s worth thinking about the potential causes and effects of this duopoly.
Clearly, the two companies appear to be getting it right in their ability to collect and use data to […]
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May 11 2016 
60% of People on Instagram Say They Discover New Products on the Platform
Key Takeaway:
Instagram is so much more than a photo-sharing platform. A recent study even shows that 75% of people on Instagram say they’ve taken action after being inspired by a post. Which is precisely why they have just announced today that Instagram […]
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Mar 23 2016
Instagram Just Rolled Out An Algorithm-Based Feed Similar To Facebook’s News Feed
Key Takeaway:
This means it might get a lot harder for your brands’ posts to be seen on this popular photo-sharing network. Before the update, photos were shown in reverse chronological order. Now, the algorithm “places the photos and videos it thinks users […]
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Mar 16 2016 
Majority of B2C Marketers Find Promoted Social Posts and Ads Effective
Key Takeaway:
If you’re posting update after update on your Facebook business page with little to no results, it’s about time you try promoting your posts and setting up social ads. The beauty of many social platforms that offer advertising and promoted posts like […]
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Nov 11 2015 
Facebook’s Mobile Ad Revenue Grew 73% Year-Over-Year
Key Takeaway:
What’s more, their mobile ad revenue now makes up a 78% share of their total ad revenue. That’s a pretty insane number if you think about it for a minute. In case you missed the news, Facebook also just announced details on its financial results for the […]
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Sep 23 2015 
Brands Beware: Facebook Plans to Test a New ‘Dislike’ Button
Key Takeaway:
Brands and Retailers – be prepared for a Facebook “dislike” button. Mark Zuckerberg made statements recently on how Facebook will be testing a new button to make Facebook more like real life. However, he has not come out and said […]
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Mar 06 2014 
Key Takeaways from this Week’s Top 5 Digital Marketing Stats
Instagram captures 15 times higher interaction rates than Facebook.
According to research from L2 Think Tank which analyzed 249 brands and their social media campaigns, interaction rates for Instagram posts were 15 times higher than those on Facebook. [Source: eMarketer.com]Takeaway:
If you haven’t yet ramped up your marketing campaigns on Instagram it’s about time you start. As […]
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Nov 05 2013 
Marketing Tools 101: Facebook Graph Search Update
By now you’ve probably noticed the search bar at the top of your Facebook feed, and you may also be wondering how it works and how it can benefit your role in online marketing.
Originally, the search feature was released in March, however it had limited search abilities. It was only able to search for […]
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Oct 04 2013 
Ads In Your Instagram Feed? Yes.
Closely following in the footsteps of Pinterest, Instagram announced this week they’ll start adding ads into users feeds over the next few months. The theme here? A need to build a sustainable business. The issue? The only solution seems to be ads.
Facebook bought Instagram last year for $1 billion with the intent to […]
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