Apr 01 2020
Advertising platforms and the federal government are stepping up during these unprecedented times by offering a number of grants, loans and other COVID-19 relief funds for small businesses who have been impacted by this health crisis. Here’s a quick break-down of what type of relief is being offered to help small businesses and others during […]
Aug 22 2018
I’m so proud to be sharing with you some very exciting news about Liberty Interactive Marketing! Our ad agency is one of the very first to be featured as a case study on Facebook’s Insights for our work on Planet Smoothie and Blimpie.
I’m so proud of this digital consultancy we’ve built over the last decade and […]
Mar 15 2018
CMOs are continuing to increase digital marketing budgets while decreasing traditional advertising budgets. In fact, the research shows that the forecasted 15.1% increase is the largest increase in digital marketing budgets in the past 6 years that the survey has been conducted. (Source: […]
Nov 16 2016
While you may not be surprised at this statistic, it’s worth thinking about the potential causes and effects of this duopoly.
Clearly, the two companies appear to be getting it right in their ability to collect and use data to […]
May 11 2016
Instagram is so much more than a photo-sharing platform. A recent study even shows that 75% of people on Instagram say they’ve taken action after being inspired by a post. Which is precisely why they have just announced today that Instagram […]
Mar 23 2016
This means it might get a lot harder for your brands’ posts to be seen on this popular photo-sharing network. Before the update, photos were shown in reverse chronological order. Now, the algorithm “places the photos and videos it thinks users […]
Mar 16 2016
If you’re posting update after update on your Facebook business page with little to no results, it’s about time you try promoting your posts and setting up social ads. The beauty of many social platforms that offer advertising and promoted posts like […]
Nov 11 2015
What’s more, their mobile ad revenue now makes up a 78% share of their total ad revenue. That’s a pretty insane number if you think about it for a minute. In case you missed the news, Facebook also just announced details on its financial results for the […]
Sep 23 2015
Brands and Retailers – be prepared for a Facebook “dislike” button. Mark Zuckerberg made statements recently on how Facebook will be testing a new button to make Facebook more like real life. However, he has not come out and said […]
Mar 06 2014
Instagram captures 15 times higher interaction rates than Facebook.
According to research from L2 Think Tank which analyzed 249 brands and their social media campaigns, interaction rates for Instagram posts were 15 times higher than those on Facebook. [Source: eMarketer.com]
If you haven’t yet ramped up your marketing campaigns on Instagram it’s about time you start. As […]