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Mar 16 2021 
Responsive Search Ads Become The Primary Ad Format in Google Search Campaigns
Google recently announced that Responsive Search Ads (RSA) are going to be the default ad format when creating new ads in search campaigns. Here’s everything you should know about this announcement and how to keep your Google Ads account in top shape.
What Does This Mean?
This is essentially just another step in the direction of automation […]
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Feb 05 2021 
Google Ads Updates to Phrase and Broad Match Modified Keywords
Google Ads just announced a change to phrase and broad match modified (BMM) keywords. As a top digital marketing agency and one of Google’s Premier Agency Partners, we wanted to break this down for you to help you understand what this change means for advertisers.
Essentially, Google Ads is going to be phasing out broad match […]
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Apr 22 2020 
COVID-19: Your Questions Answered About Google Ad Credits for Small Businesses
We’ve have many inquiries from clients over the past few weeks about support from our digital marketing platform partners like Google and Facebook and how they are supporting small business. Many of these enterprise partners have worked quickly to put together a plan but those details have not been fully ironed out and the platforms […]
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Apr 01 2020 
COVID-19 Relief Funds For Small Businesses
Advertising platforms and the federal government are stepping up during these unprecedented times by offering a number of grants, loans and other COVID-19 relief funds for small businesses who have been impacted by this health crisis. Here’s a quick break-down of what type of relief is being offered to help small businesses and others during […]
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Nov 21 2017 
More Than Half of YouTube Video Views Come From Mobile Devices
Key Takeaway:
YouTube is a fantastic platform to reach and connect with existing and potential customers. Especially when you consider that more than 1 billion people watch more than 6 billion hours of YouTube video every month. (Source: Google)
That’s an enormous pool of people who […]
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Nov 16 2016 
100% Of The Growth In The Ad Tech Industry Is Coming From Google And Facebook
Key Takeaway:
While you may not be surprised at this statistic, it’s worth thinking about the potential causes and effects of this duopoly.
Clearly, the two companies appear to be getting it right in their ability to collect and use data to […]
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Aug 10 2016 
5 Ways To Improve Your Google Shopping Strategy This Holiday
Key Takeaway:
The majority of consumers don’t buy what they originally search for.
This entire blog post is dedicated to Google Shopping statistics. With the holiday season fast approaching, it’s never too early to really ramp up your Google Shopping strategy. (Stats […]
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Jul 13 2016 
Google AdWords is About to Give Advertisers 2x More Space with Expanded Text Ads
Key Takeaway:
Are you ready for this? The new longer format is designed to give advertisers better results on mobile devices with bigger headlines and an extra-long description. Google has a mobile-first mindset, meaning that these ads are most definitely going to […]
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Feb 17 2016 
Google Adwords Disabled 780 Million Ads for Violating Their Policies in 2015
Key Takeaway:
We’ve all seen bad ads before. They promote fake or dangerous products, they carry malware, or they block content you’re trying to access. Bad advertising generally ruins the online experience. This is something Google takes very seriously, which is why they […]
