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  • Apr 22 2020 April 22, 2020
    Google Ads Logo

    COVID-19: Your Questions Answered About Google Ad Credits for Small Businesses

    ByLiberty Tsighis InGoogle AdWords 0

    We’ve have many inquiries from clients over the past few weeks about support from our digital marketing platform partners like Google and Facebook and how they are supporting small business. Many of these enterprise partners have worked quickly to put together a plan but those details have not been fully ironed out and the platforms […]

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  • Apr 01 2020 April 1, 2020April 1, 2020
    COVID-19 Small Business Grants and Relief Funds

    COVID-19 Relief Funds For Small Businesses

    ByJessica Dines In#TMT5 0

    Advertising platforms and the federal government are stepping up during these unprecedented times by offering a number of grants, loans and other COVID-19 relief funds for small businesses who have been impacted by this health crisis. Here’s a quick break-down of what type of relief is being offered to help small businesses and others during […]

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  • Nov 21 2017 November 21, 2017November 15, 2017
    YouTube is a fantastic platform to reach and connect with existing and potential customers.

    More Than Half of YouTube Video Views Come From Mobile Devices

    ByJessica Dines InGoogle AdWords 0
    More than half of YouTube video views come from mobile devices.

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    Key Takeaway:

    YouTube is a fantastic platform to reach and connect with existing and potential customers. Especially when you consider that more than 1 billion people watch more than 6 billion hours of YouTube video every month. (Source: Google)

    That’s an enormous pool of people who […]

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  • Nov 16 2016 November 16, 2016April 24, 2018

    100% Of The Growth In The Ad Tech Industry Is Coming From Google And Facebook

    ByLiberty Tsighis In#TMT5 0
    100% of the growth in the ad tech industry is coming from Google and Facebook.

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    Key Takeaway:

    While you may not be surprised at this statistic, it’s worth thinking about the potential causes and effects of this duopoly.

    Clearly, the two companies appear to be getting it right in their ability to collect and use data to […]

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  • Aug 10 2016 August 10, 2016April 24, 2018

    5 Ways To Improve Your Google Shopping Strategy This Holiday

    ByLiberty Tsighis InBest Practices 0
    Only 34% of products purchased via Google Shopping match the product ad that was clicked.

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    Key Takeaway:

    The majority of consumers don’t buy what they originally search for.

    This entire blog post is dedicated to Google Shopping statistics. With the holiday season fast approaching, it’s never too early to really ramp up your Google Shopping strategy. (Stats […]

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  • Jul 13 2016 July 13, 2016April 24, 2018

    Google AdWords is About to Give Advertisers 2x More Space with Expanded Text Ads

    ByLiberty Tsighis InGoogle AdWords 0
    Google AdWords is about to give advertisers 2x more space with Expanded Text Ads.

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    Key Takeaway:

    Are you ready for this? The new longer format is designed to give advertisers better results on mobile devices with bigger headlines and an extra-long description. Google has a mobile-first mindset, meaning that these ads are most definitely going to […]

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  • Feb 17 2016 February 17, 2016April 24, 2018

    Google Adwords Disabled 780 Million Ads for Violating Their Policies in 2015

    ByLiberty Tsighis InGoogle AdWords 0
    Google Adwords disabled more than 780 million ads for violating their policies in 2015.

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    Key Takeaway:

    We’ve all seen bad ads before. They promote fake or dangerous products, they carry malware, or they block content you’re trying to access. Bad advertising generally ruins the online experience. This is something Google takes very seriously, which is why they […]

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We’re guessing you don’t have all day to monitor ever-changing digital marketing trends and best practices. If that’s the case, you’ve come to the right place. Here, you’ll find Liberty Interactive Marketing’s must-reads for keeping up with all things in paid digital media and marketing. Be sure to check back frequently, they don’t call them “trends” for nothing.

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Liberty Interactive Marketing is a PPC management and paid media agency with core expertise in search marketing, Facebook advertising and online advertising. Since 2006, we've been helping companies and organizations succeed with digital marketing. We are a Google Premier Agency Partner and Facebook Agency Partner with headquarters in Florida and clients nationwide including Dallas, Phoenix, Los Angeles, San Francisco and New York.

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