Nov 16 2022 
Our 2022 Holiday Ads Guide is Here!
The holidays are back after three years of suppressed behavior, we’re all ready for a magical holiday season this year. The lights, songs, and smells trigger happy memories and gathering together with friends and family. Cue singing angels, twinkling stars, and jolly snowmen! Despite continued economic uncertainty, US shoppers are looking forward to spending for […]
Oct 19 2022 6 Strategies For Getting Started with Facebook and Instagram Shops to Propel Holiday Success
Many business owners are ready to skip the holidays altogether and jump straight into 2023. Whether due to supply chain turbulence or a particularly fickle labor market, countless variables forced many of our clients to adapt to what appeared to be 2022’s one and only constant—change.
Last year, eCommerce was booming. But we witnessed a small […]
Sep 28 2022 Why Starting Holiday Advertising Early Is Good For Your Business
We’re seeing a trend across all ad platforms this year of people starting their holiday shopping and planning earlier than in years past. According to Google, as of June, 26% of US shoppers reported that their 2022 holiday shopping has started.
We saw with our own client base, people started searching for Halloween in July of […]Jan 18 2017 
Valentine’s Day Is A Big Opportunity For Retailers – $19.7 Billion Was Spent Last Year
Key Takeaway:
Don’t miss out on your share of revenue this Valentine’s Day. There’s still time to whip up some promotional offers and paid search ads to drive more potential customers to your website for this special holiday. (Stat Source: Bing)
[Tweet […]Nov 30 2016 Online Sales are Forecast to Top $96 Billion This Holiday Season
Key Takeaway:
This is up from last year’s $82 billion spent between last November and January. (Stat Source: Deloitte)
Make sure the user experience is flawless both on desktop and mobile devices, especially if you have an ecommerce business. You’d be surprised what’s slowing your website […]
Oct 12 2016 Advertisers Will Spend 62% Of Holiday Marketing Budgets On Digital Marketing
Key Takeaway:
Facebook and Google are the top channels advertisers will use, which probably comes as no big surprise to most people who work with digital marketing. But 62% on digital should give you a clear idea as to where consumers […]
Aug 10 2016 5 Ways To Improve Your Google Shopping Strategy This Holiday
Key Takeaway:
The majority of consumers don’t buy what they originally search for.
This entire blog post is dedicated to Google Shopping statistics. With the holiday season fast approaching, it’s never too early to really ramp up your Google Shopping strategy. (Stats […]
Nov 25 2015 11% of Holiday Shoppers Do Most of Their Shopping on Black Friday
Key Takeaway:
Have you implemented enough tantalizing promo offers to persuade people to buy your products on the biggest shopping day of the year? If you’re worried you haven’t, there’s still time to whip together some last-minute Black Friday ideas.
For example, why not email […]
Nov 18 2015 2015 Holiday Ecommerce Revenue is up 10%
Yes, holiday is here and has been here for weeks so now it’s time to give you some holiday ecommerce stats to help any last minute tweeks. To give you an idea of where customers are and their behaviors we’ve compiled a few of the most relevant stats from Custora’s Ecommerce Pulse Holidata 2015 Report, which […]
Nov 30 2009 
Turkey Teaches SEO and Social Media #thanksgiving
Last year in my hurry to get everything prepared, cooked and ready for our glorious Thanksgiving spread, I forgot to change the setting on my oven after roasting veggies from “broil” to “bake” and my turkey only cooked half way. The top of the turkey was juicy and a gorgeous golden brown, but the bottom […]
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