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Liberty Interactive Marketing
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    • Jan 12 2023 January 12, 2023January 13, 2023
      Up Your Ad Game with In-Store Visit Tracking Data

      How Location-Based Businesses Can Up Their Ad Game With In-Store Tracking Data

      ByMike Swan In#TMT5 0

      With the rise of digitalism, online businesses have benefited from a wealth of data that empowers them to better understand their target audience and judge the efficacy of their digital marketing strategies. Technologies like AI and machine learning gather and analyze the relevant KPIs to then produce actionable insights.

      But did you know that brick-and-mortar locations […]

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    • Jun 02 2022 June 2, 2022June 7, 2022

      Take Advantage of New Features and Products Announced at Google Marketing Live

      ByJessica D. InGoogle Ads 0

      On May 24, 2022 Google held its Marketing Live event. It was the first time the event was actually live with people attending in-person since before the pandemic. The event is focused on how Google can help advertisers with all things digital marketing. Each year at this event Google announces new advertising products and features […]

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    • Dec 14 2016 December 14, 2016July 8, 2021
      PPC Management Agency and SEO Consultants

      Global Mobile Ad Spend Will Double Print By 2019 + Make Up 27% Of Total Ad Spend

      ByLiberty Tsighis In#TMT5 0
      Global mobile ad spend will double print by 2019 and make up 27% of total ad spend.

      Click To Tweet

      Key Takeaway:

      Currently, global mobile ad spend accounts for 15%, so the predicted rise to 27% in just over 2 years is quite a jump! Don’t wait to get all your ducks in a row when it comes to […]

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    • Nov 23 2016 November 23, 2016July 8, 2021
      search marketing agency

      One-Fifth of US E-Commerce Spending Is Now On Mobile Devices

      ByLiberty Tsighis In#TMT5 0
      One-Fifth of US E-Commerce Spending Is Now On Mobile Devices

      Click To Tweet

      Key Takeaway:

      This is the largest share mobile has ever taken on e-commerce spending, and is based on Q3 2016 data which showed that US digital commerce spending totaled $84.3 billion. (Stat Source: comScore)

      If you haven’t adjusted your paid search budgets to spend a decent chunk on […]

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    • May 25 2016 May 25, 2016July 8, 2021

      Mobile Accounted for Majority (53%) of Q1 Paid Search Clicks in North America

      ByLiberty Tsighis InMobile Advertising 0
      Mobile devices accounted for the majority (53%) of Q1 paid search clicks in North America.

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      Key Takeaway:

      This is up from 48% in Q4. Now, it’s important to keep in mind that this stat will vary by industry and company. For example, Merkle stated their own North American clients saw 39% share of paid clicks from […]

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    • May 18 2016 May 18, 2016July 8, 2021

      Mobile Accounted for About 1 in Every 6 Retail Dollars Spent Online During Q4 2015

      ByLiberty Tsighis InMobile Advertising 0
      Mobile accounted for about 1 in every 6 retail dollars spent online during Q4 2015.

      Click To Tweet

      Key Takeaway:

      Now that it’s almost 6 months later, you can bet this number has increased even more. What does this mean for you? Well, if your mobile shopping stats are nowhere near this level, it means there are probably a few things […]

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    • Dec 16 2015 December 16, 2015July 8, 2021

      47% of Mobile Shoppers Prefer to Use an App Over a Browser for Convenience and Speed

      ByLiberty Tsighis In#TMT5 0
      47% of mobile shoppers prefer to use an app over a browser for convenience and speed.

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      Key Takeaway:

      Are your holiday business goals not being met? Take a look at how many people are browsing your site on mobile devices. If the data shows it’s more than 10% it may be worth developing a mobile app, […]

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    • Nov 11 2015 November 11, 2015July 8, 2021

      Facebook’s Mobile Ad Revenue Grew 73% Year-Over-Year

      ByLiberty Tsighis InFacebook Advertising 0
      Facebook’s mobile ad revenue grew 73% year-over-year.

      Click To Tweet

      Key Takeaway:

      What’s more, their mobile ad revenue now makes up a 78% share of their total ad revenue. That’s a pretty insane number if you think about it for a minute. In case you missed the news, Facebook also just announced details on its financial results for the […]

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    • Oct 07 2015 October 7, 2015July 8, 2021

      90% of Consumers Engage with a Second Screen while Watching TV

      ByLiberty Tsighis InMobile Advertising 0
      90% of consumers engage with a second screen while watching TV.

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      Key Takeaway:

      Ninety percent! That’s huge. Why not try to capitalize on this opportunity? If you’re running TV ads, it’s essential that you at least attempt to connect with the consumer on this second-screen that’s right in their hand. Think tablets and mobile devices. Don’t […]

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    • Jul 22 2015 July 22, 2015July 8, 2021

      Sites That Aren’t Mobile-Friendly are Seeing up to a 10% Dip in Organic Traffic

      ByLiberty Tsighis InMobile Advertising 0
      Sites that aren’t mobile-friendly are seeing up to a 10% dip in organic traffic.

      Click To Tweet

      Key Takeaway:

      Mobilegeddon is real. Don’t ignore it. Start with making your homepage and top entry pages mobile-friendly and work back from there. Not sure how to figure out which pages to optimize first? Shoot us a message – we’re happy […]

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    We’re guessing you don’t have all day to monitor ever-changing digital marketing trends and best practices. If that’s the case, you’ve come to the right place. Here, you’ll find Liberty Interactive Marketing’s must-reads for keeping up with all things in paid digital media and marketing. Be sure to check back frequently, they don’t call them “trends” for nothing.

    Popular Posts

    • DIY Search Engine Optimization (SEO) January 5, 2010

    • 53% of Visits are Abandoned if a Mobile Page Takes Longer Than 3 Seconds to Load May 24, 2017

    • 10 Best Practices to Increase Your Web Presence

      10 Best Practices to Increase Your Web Presence August 4, 2020

    • Facebook Highlights Ad Agency Liberty Interactive Marketing As Case Study

      Facebook Highlights Liberty Interactive Marketing As Ad Agency Case Study August 22, 2018

    • Oh No Daddy! GoDaddy Redirects Cause Major SEO Issue, now what? July 14, 2011

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    Liberty Interactive Marketing is a PPC management and paid media agency with core expertise in search marketing, Facebook advertising and online advertising. Since 2006, we've been helping companies and organizations succeed with digital marketing. We are a Google Premier Agency Partner and Facebook Agency Partner with headquarters in Florida and clients nationwide including Dallas, Phoenix, Los Angeles, San Francisco and New York.

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