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Dec 14 2016 
Global Mobile Ad Spend Will Double Print By 2019 + Make Up 27% Of Total Ad Spend
Key Takeaway:
Currently, global mobile ad spend accounts for 15%, so the predicted rise to 27% in just over 2 years is quite a jump! Don’t wait to get all your ducks in a row when it comes to […]
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Nov 23 2016 
One-Fifth of US E-Commerce Spending Is Now On Mobile Devices
Key Takeaway:
This is the largest share mobile has ever taken on e-commerce spending, and is based on Q3 2016 data which showed that US digital commerce spending totaled $84.3 billion. (Stat Source: comScore)
If you haven’t adjusted your paid search budgets to spend a decent chunk on […]
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May 25 2016 
Mobile Accounted for Majority (53%) of Q1 Paid Search Clicks in North America
Key Takeaway:
This is up from 48% in Q4. Now, it’s important to keep in mind that this stat will vary by industry and company. For example, Merkle stated their own North American clients saw 39% share of paid clicks from […]
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May 18 2016 
Mobile Accounted for About 1 in Every 6 Retail Dollars Spent Online During Q4 2015
Key Takeaway:
Now that it’s almost 6 months later, you can bet this number has increased even more. What does this mean for you? Well, if your mobile shopping stats are nowhere near this level, it means there are probably a few things […]
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Dec 16 2015 
47% of Mobile Shoppers Prefer to Use an App Over a Browser for Convenience and Speed
Key Takeaway:
Are your holiday business goals not being met? Take a look at how many people are browsing your site on mobile devices. If the data shows it’s more than 10% it may be worth developing a mobile app, […]
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Nov 11 2015 
Facebook’s Mobile Ad Revenue Grew 73% Year-Over-Year
Key Takeaway:
What’s more, their mobile ad revenue now makes up a 78% share of their total ad revenue. That’s a pretty insane number if you think about it for a minute. In case you missed the news, Facebook also just announced details on its financial results for the […]
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Oct 07 2015 
90% of Consumers Engage with a Second Screen while Watching TV
Key Takeaway:
Ninety percent! That’s huge. Why not try to capitalize on this opportunity? If you’re running TV ads, it’s essential that you at least attempt to connect with the consumer on this second-screen that’s right in their hand. Think tablets and mobile devices. Don’t […]
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Jul 22 2015 
Sites That Aren’t Mobile-Friendly are Seeing up to a 10% Dip in Organic Traffic
Key Takeaway:
Mobilegeddon is real. Don’t ignore it. Start with making your homepage and top entry pages mobile-friendly and work back from there. Not sure how to figure out which pages to optimize first? Shoot us a message – we’re happy […]
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Jul 01 2015 
50% of Mobile Users are Most Likely to Visit a Store Within a Day After Conducting a Local Search
Check out this week’s top 5 digital marketing stats and key takeaways!
Key Takeaway:
If you have a location-based business and you are not optimizing your PPC ads by using your location, you’re probably missing out on […]
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Jun 03 2015 
By 2019 Mobile Will Account for 72% of US Digital Ad Spend
Key Takeaway:
Mobile is where the growth is. Facebook and Google dominate mobile advertising currently, but keep your eye out for other top companies that are climbing the ranks, such as Pinterest, who recently started offering advertising to companies. (Stat Source: eMarketer)
[Tweet “Pinterest has […]
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