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Liberty Interactive Marketing
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  • May 24 2017 May 24, 2017October 28, 2017

    53% of Visits are Abandoned if a Mobile Page Takes Longer Than 3 Seconds to Load

    ByLiberty Tsighis In#TMT5 1

    Key Takeaway:

    When it comes to succeeding on mobile devices, load time is critical. You could have the best-looking website and amazing products, but if it doesn’t load fast enough on mobile, people will simply not stick around. Make sure you are utilizing the latest technology and tools to make your mobile site pages load as […]

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  • May 10 2017 May 10, 2017October 29, 2017

    Conversions Fall by 20% for Every Extra Second It Takes Your Website to Load on Smartphones

    ByLiberty Tsighis In#TMT5 0
    Conversions fall by 20% for every extra second that it takes your website to load on smartphones.

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    Key Takeaway:

    There are a number of ways to identify what specifically on your site is slowing down load time. Once you identify the cause, you can take the actions needed to speed up your site to improve overall user […]

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  • Mar 22 2017 March 22, 2017October 29, 2017

    U.S. Digital Ad Market Expected to Grow 16% in 2017, Exceeding $83 billion

    ByLiberty Tsighis In#TMT5 0
    The digital ad market in the U.S. is expected to grow 16% in 2017, exceeding $83 billion.

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    Key Takeaway:

    This means competition will grow, too, so as an advertiser it is critical to regularly review your advertising strategy, platforms and targeting to ensure you’re staying ahead of your competitors. Don’t hesitate to reach out to the […]

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  • Mar 08 2017 March 8, 2017October 29, 2017
    person using a tablet

    40% of Businesses Have Not Optimized Their Websites and Digital Marketing for Mobile

    ByLiberty Tsighis In#TMT5 1
    40% of businesses have not optimized their websites and digital marketing for mobile.

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    Key Takeaway:

    If you’re one of those who have not optimized for mobile, you’re probably missing out on revenue from this channel. We have seen on average at least 50% of traffic to any website is coming from mobile devices now, although it […]

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  • Jan 11 2017 January 11, 2017October 29, 2017
    Liberty Interactive

    2016’s Global Ad Revenue Totaled $532 Billion, Up 7.1% Over 2015

    ByLiberty Tsighis InEcommerce 0
    2016’s Global Ad Revenue Totaled $532 Billion, Up 7.1% Over 2015

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    Key Takeaway:

    Events like the US presidential election and the Olympics helped drive global ad revenue last year, with 36% of all ad revenue attributed to TV ads. (Stat Source: IHS Markit)

    As we’ve mentioned in previous posts, ad revenue from digital ads is expected […]

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  • Dec 14 2016 December 14, 2016October 29, 2017
    PPC Management Agency and SEO Consultants

    Global Mobile Ad Spend Will Double Print By 2019 + Make Up 27% Of Total Ad Spend

    ByLiberty Tsighis In#TMT5 0
    Global mobile ad spend will double print by 2019 and make up 27% of total ad spend.

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    Key Takeaway:

    Currently, global mobile ad spend accounts for 15%, so the predicted rise to 27% in just over 2 years is quite a jump! Don’t wait to get all your ducks in a row when it comes to […]

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  • Jan 20 2016 January 20, 2016April 24, 2018

    Search Advertising Spending was up about 17% in Q3 2015 Compared to Q3 2014

    ByLiberty Tsighis InProgrammatic Online Advertising 0
    Search Advertising Spend Increased 17% in Q3 2015 Compared to Q3 2014.

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    Key Takeaway:

    Make sure you’re adjusting your marketing budget across all channels, both digital and traditional, to keep up with competition in your industry and put your money towards the venues that drive the largest amount of revenue for you. (Stat Source: Adobe)
    [Tweet “Facebook […]

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  • Aug 12 2015 August 12, 2015February 10, 2020

    About 18% of the US Internet Population is Blocking Ads

    ByLiberty Tsighis InProgrammatic Online Advertising 0
    About 18% of the US internet population is blocking ads.

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    Key Takeaway:

    $21.8 billion in global ad revenues have been blocked/lost so far in 2015. What started out as a slow trend back in 2009 has quickly grown to become a serious issue for companies paying for online advertisements. (Stat Source: Adobe and PageFair)

    [Tweet “9 […]

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  • Jul 15 2015 July 15, 2015February 10, 2020

    1 in 7 A/B Test Campaigns Produce a Statistically Significant Improvement

    ByLiberty Tsighis InBest Practices 0
    1 in 7 A/B test campaigns produce a statistically significant improvement.

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    Key Takeaway:

    The sad truth is that most companies do not perform A/B test campaigns at all. Those that do often randomly choose elements to test and do not spend time coming up with elements to test based on user feedback. The vast majority of […]

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  • Jun 24 2015 June 24, 2015February 10, 2020

    US Online Ad Revenues Up 16% in Q1

    ByLiberty Tsighis InProgrammatic Online Advertising 0
    Online ad revenues grew by 16% year-over-year in Q1, matching 2014’s growth rate.

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    Key Takeaway:

    This trend has been holding steady for the past 5 years. In fact, online ad revenue growth has seen double-digits for 20 consecutive quarters, since Q1 2010. If your online ad revenue is not where you want it to be, […]

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We’re guessing you don’t have all day to monitor ever-changing digital marketing trends and best practices. If that’s the case, you’ve come to the right place. Here, you’ll find Liberty Interactive Marketing’s must-reads for keeping up with all things in paid digital media and marketing. Be sure to check back frequently, they don’t call them “trends” for nothing.

Popular Posts

  • DIY Search Engine Optimization (SEO) January 5, 2010

  • 53% of Visits are Abandoned if a Mobile Page Takes Longer Than 3 Seconds to Load May 24, 2017

  • Facebook Highlights Ad Agency Liberty Interactive Marketing As Case Study

    Facebook Highlights Liberty Interactive Marketing As Ad Agency Case Study August 22, 2018

  • Top 5 Email Marketing Service Reviews for Small Businesses April 22, 2014

  • Oh No Daddy! GoDaddy Redirects Cause Major SEO Issue, now what? July 14, 2011

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Liberty Interactive Marketing is a PPC management and paid media agency with core expertise in search marketing, Facebook advertising and online advertising. Since 2006, we've been helping companies and organizations succeed with digital marketing. We are a Google Premier Agency Partner and Facebook Agency Partner with headquarters in Florida and clients nationwide including Dallas, Phoenix, Los Angeles, San Francisco and New York.

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