Jan 12 2023 
How Location-Based Businesses Can Up Their Ad Game With In-Store Tracking Data
With the rise of digitalism, online businesses have benefited from a wealth of data that empowers them to better understand their target audience and judge the efficacy of their digital marketing strategies. Technologies like AI and machine learning gather and analyze the relevant KPIs to then produce actionable insights.
But did you know that brick-and-mortar locations […]
May 24 2017 
53% of Visits are Abandoned if a Mobile Page Takes Longer Than 3 Seconds to Load
Key Takeaway:
When it comes to succeeding on mobile devices, load time is critical. You could have the best-looking website and amazing products, but if it doesn’t load fast enough on mobile, people will simply not stick around. Make sure you are utilizing the latest technology and tools to make your mobile site pages load as […]
May 10 2017 Conversions Fall by 20% for Every Extra Second It Takes Your Website to Load on Smartphones
Key Takeaway:
There are a number of ways to identify what specifically on your site is slowing down load time. Once you identify the cause, you can take the actions needed to speed up your site to improve overall user […]
Mar 22 2017 U.S. Digital Ad Market Expected to Grow 16% in 2017, Exceeding $83 billion
Key Takeaway:
This means competition will grow, too, so as an advertiser it is critical to regularly review your advertising strategy, platforms and targeting to ensure you’re staying ahead of your competitors. Don’t hesitate to reach out to the […]
Mar 08 2017 
40% of Businesses Have Not Optimized Their Websites and Digital Marketing for Mobile
Key Takeaway:
If you’re one of those who have not optimized for mobile, you’re probably missing out on revenue from this channel. We have seen on average at least 50% of traffic to any website is coming from mobile devices now, although it […]
Jan 11 2017 2016’s Global Ad Revenue Totaled $532 Billion, Up 7.1% Over 2015
Key Takeaway:
Events like the US presidential election and the Olympics helped drive global ad revenue last year, with 36% of all ad revenue attributed to TV ads. (Stat Source: IHS Markit)
As we’ve mentioned in previous posts, ad revenue from digital ads is expected to […]
Dec 14 2016 Global Mobile Ad Spend Will Double Print By 2019 + Make Up 27% Of Total Ad Spend
Key Takeaway:
Currently, global mobile ad spend accounts for 15%, so the predicted rise to 27% in just over 2 years is quite a jump! Don’t wait to get all your ducks in a row when it comes to […]
Jan 20 2016 Search Advertising Spending was up about 17% in Q3 2015 Compared to Q3 2014
Key Takeaway:
Make sure you’re adjusting your marketing budget across all channels, both digital and traditional, to keep up with competition in your industry and put your money towards the venues that drive the largest amount of revenue for you. (Stat Source: Adobe)
[Tweet “Facebook […]Aug 12 2015 About 18% of the US Internet Population is Blocking Ads
Key Takeaway:
$21.8 billion in global ad revenues have been blocked/lost so far in 2015. What started out as a slow trend back in 2009 has quickly grown to become a serious issue for companies paying for online advertisements. (Stat Source: Adobe and PageFair)
[Tweet “9 in […]Jul 15 2015 1 in 7 A/B Test Campaigns Produce a Statistically Significant Improvement
Key Takeaway:
The sad truth is that most companies do not perform A/B test campaigns at all. Those that do often randomly choose elements to test and do not spend time coming up with elements to test based on user feedback. The vast majority of […]
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