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Jun 14 2017 
Only 42% of Businesses Claim that their Facebook Marketing is Effective
Only 42% of businesses claim that their Facebook marketing is effective. If you cannot answer confidently, yes, your Facebook marketing is effective, it's time to find a new strategy and determine what is working and what isn't. -
May 24 2017 
53% of Visits are Abandoned if a Mobile Page Takes Longer Than 3 Seconds to Load
Key Takeaway:
When it comes to succeeding on mobile devices, load time is critical. You could have the best-looking website and amazing products, but if it doesn’t load fast enough on mobile, people will simply not stick around. Make sure you are utilizing the latest technology and tools to make your mobile site pages load as […]
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Jan 25 2017 
Voice Search, Here We Come! Amazon To Launch Paid Search On Alexa
Voice search is on trend this year and with the huge success of Alexa, Amazon is looking to launch an advertising platform designed for voice search. This is big news for marketers who have been excited for the opportunities voice search offers. -
Dec 14 2016 
Global Mobile Ad Spend Will Double Print By 2019 + Make Up 27% Of Total Ad Spend
Key Takeaway:
Currently, global mobile ad spend accounts for 15%, so the predicted rise to 27% in just over 2 years is quite a jump! Don’t wait to get all your ducks in a row when it comes to […]
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Oct 06 2016 
How To Get Star Reviews On Your Paid Search Ads
Are you racking your brain trying to figure out how to get those awesome gold-star reviews to show up with your paid-search ads? Don’t sweat it – we’re here to tell you exactly how to get it done.
First things first, we want to clarify that we are talking about the star ratings that display along with […]
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Sep 28 2016 
4 In 5 Consumers Use Search Engines To Find Products, Services, Or Experiences Nearby
Key Takeaway:
That means if you have an incorrect address, phone number or website listed on local search results, you could be missing out big time on sales from new customers. The first step you can take if you notice something is […]
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Aug 31 2016 
91% of Enterprise Companies Do Not Prioritize SEO and Search Marketing
In fact, only 5% of them think PPC ads will be a top priority marketing channel in the next 6-12 months, and only 4% are prioritizing organic SEO. (Stat Source: Clutch)
Key Takeaway:
These companies may think they are so big and well-known that they don’t need […]
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Jul 13 2016 
Google AdWords is About to Give Advertisers 2x More Space with Expanded Text Ads
Key Takeaway:
Are you ready for this? The new longer format is designed to give advertisers better results on mobile devices with bigger headlines and an extra-long description. Google has a mobile-first mindset, meaning that these ads are most definitely going to […]
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Jun 15 2016 
33% Of All Searches Include Local Intent
Key Takeaway:
Make sure you include location information in your meta-descriptions and even your title tags on main webpages. This will help to drive click-through rates as shoppers realize you are in their area. Also, including your address on the footer of your website and, of course, the contact […]
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May 25 2016
Mobile Accounted for Majority (53%) of Q1 Paid Search Clicks in North America
Key Takeaway:
This is up from 48% in Q4. Now, it’s important to keep in mind that this stat will vary by industry and company. For example, Merkle stated their own North American clients saw 39% share of paid clicks from […]
