Jul 13 2016 
Google AdWords is About to Give Advertisers 2x More Space with Expanded Text Ads
Key Takeaway:
Are you ready for this? The new longer format is designed to give advertisers better results on mobile devices with bigger headlines and an extra-long description. Google has a mobile-first mindset, meaning that these ads are most definitely going to […]
May 25 2016 Mobile Accounted for Majority (53%) of Q1 Paid Search Clicks in North America
Key Takeaway:
This is up from 48% in Q4. Now, it’s important to keep in mind that this stat will vary by industry and company. For example, Merkle stated their own North American clients saw 39% share of paid clicks from […]
Oct 28 2015 50% of Search Queries are 4 Words or Longer
Key Takeaway:
Stop thinking in terms of old school keyword optimization. Instead, think about actual phrases your customers are using, such as frequently asked questions about your industry. Optimize some content around these and you’ll see major rewards in your SEO and paid search. (Stat source: Ko […]
Sep 02 2015 15% of Queries Submitted Have Never Been Seen Before by Google’s Search Engine
Key Takeaway:
This is exactly why you need to be regularly reviewing your search query reports in Google Adwords and Bing. Uncovering these hidden gems can boost the overall performance of your PPC campaigns and get your creative juices […]
Aug 26 2015 56% of US Smartphone Owning Adults Have Abandoned a Mobile Transaction
Key Takeaway:
This statistic is down from 66% in 2013, but as you can see, many people are hesitant to purchase on mobile devices. It should be noted, however, that the top reason for abandoning a mobile transaction was purchase uncertainty (45%), meaning those surveyed […]
Feb 25 2015 #TWT5 Marketing Stats & Key Takeaways: Mobile Engagement, PPC Audience Targeting, and More
Here are this week’s top 5 digital marketing stats!
Key Takeaway:
Compare that with 3.42 hours per day for people in the Philippines, and just 0.3 hours per day for people in Japan. It’s clear that the internet, and […]
Jan 28 2015 #TWT5 Digital Marketing Stats + Takeaways: Social Advertising, Mobile Paid Search, Email Marketing
We’ve dug through this week’s digital marketing research and have come up with these top 5 stats and key takeaways to share with you.
Key Takeaway:
Even just one year ago, there were quite a few marketers who believed social advertising wouldn’t […]
Mar 27 2014 
The Semantic Web. An Introduction.
The web has been in a constant state of evolution ever since the birth of the internet, and we are entering a new phase which focuses on making the web more connected, more open, and more intelligent.
There has been much debate about what to call this new phase of the Web. Here are some of […]
Mar 06 2014 Key Takeaways from this Week’s Top 5 Digital Marketing Stats
Instagram captures 15 times higher interaction rates than Facebook.
According to research from L2 Think Tank which analyzed 249 brands and their social media campaigns, interaction rates for Instagram posts were 15 times higher than those on Facebook. [Source: eMarketer.com]Takeaway:
If you haven’t yet ramped up your marketing campaigns on Instagram it’s about time you start. As […]
Dec 07 2011 
Creative 404 Pages: Page Not Found What To Do?
One of the things we look at during our Search Marketing Site Assessments for clients, is the use of 404 pages no matter what industry you are in. We always recommend having a custom 404 page. A 404 page is when a user discovers a “page not found” on your site.
How does this happen and […]
