Feb 28 2011
6 Ways To Get Your Google Places Page to Rank Higher
Whether it’s your own company or a client’s business, having a Google Places page is key to visibility within Google. In 2009, Google was in the deal room with Yelp to purchase the local review site but the deal fell through. A few months ago, Google revealed their own “Yelp-like” product, Hotpot. Google […]
Dec 09 2010
Local Series: Getting Your Business Listing Setup in Search Engines (Part 2)
If you missed Part 1 of Getting Your Business Listing Setup in Search Engines start there first.
The verification process can sometimes be the most challenging part of setting up your local business listing in search engines. The process can be easy and at the same time difficult for numerous reasons. Below we share with […]
Nov 23 2010
Local Series: Getting Your Business Listing Setup in Search Engines (Part 1)With attention surrounding geo-location services (like Foursquare, Gowalla, Groupon) and significant enhancements in local business listings in search engines (Google Places, bing). We wanted to focus on creating a "Local" blog post series featuring helpful ways for businesses to garner further visibility online utilizing these offerings as well as what to be aware of when participating. We’ll focus on local business listings and a few free marketing ideas for you to take advantage of.
Nov 04 2010
5 MUST Do’s In PPC Management
This article first appeared on agencyside as A Day in the Life of a PPC Manager where Mike Swan, Director of Search Marketing Strategy at Liberty Interactive Marketing is a guest columnist as well as a panel speaker on topics for search marketing strategies.
Often when asked how I spend my day I answer “living the […]
Oct 01 2010
Understanding Expectations for Paid Search
We wrote a similar article a few years ago on Why Aren’t My Ads Showing, and most recently we were asked to write a similar article for agencyside to help other agencies set client expectations for paid search. We’ve tweaked the original article a bit for our customers to provide a bit of insight and […]
Sep 07 2010
Latency, Indexation and Bandwidth – The Trinity of Technical SEO
The Trinity of Technical SEO: Latency, Indexation and Bandwidth
As most of us know, SEO goes way beyond Titles, Tags and keyword selection. Gone are the days where heavily optimizing a page for “crazy purple widgets” will get you where you want to be. As the Search Engines focus on their core goal of providing the […]
Aug 10 2010
Is Your Website Getting Indexed in Search Engines? Read this 4 Step Process.A Short How-To On Identifying Indexation Problems during an SEO Audit
Aug 06 2010
5 Best Practices for Content Network Ads
This article first appeared on agencyside where Mike Swan, Director of Search Marketing Strategy at Liberty Interactive Marketing is a guest columnist as well as a panel speaker on topics for search marketing strategies.
Content Network is a Waste of Time and Money! Really, Are You Sure About That? I hear clients and Internet marketers alike […]
Apr 28 2010
Competitor Terms: To bid or not to bid?
One of the most common topics we encounter when planning a new paid search engagement is how much focus should be placed on the competitive landscape. More specifically, is it prudent to bid on competitors’ branded and/or product terms? There are a lot of considerations to make when answering this question.
Feb 26 2010
Optimizing for Bing, Optimizing for Google, is there a difference?
We have had many clients ask us how Bing differs from Google and if there are SEO considerations to account for. Coincidentally, MarketingProfs.com gave a webinar last week with the topic of optimizing your site for Bing vs. Google and uncovering the differentiators. Google now has 70% of search market share while Bing is now […]