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Mar 08 2017 
40% of Businesses Have Not Optimized Their Websites and Digital Marketing for Mobile
Key Takeaway:
If you’re one of those who have not optimized for mobile, you’re probably missing out on revenue from this channel. We have seen on average at least 50% of traffic to any website is coming from mobile devices now, although it […]
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Aug 31 2016 
91% of Enterprise Companies Do Not Prioritize SEO and Search Marketing
In fact, only 5% of them think PPC ads will be a top priority marketing channel in the next 6-12 months, and only 4% are prioritizing organic SEO. (Stat Source: Clutch)
Key Takeaway:
These companies may think they are so big and well-known that they don’t need […]
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Apr 20 2016 
SEO-Related Spending Will Be Worth $80 Billion By 2020
Key Takeaway:
SEO best practices change on a frequent basis. If you think your site is optimized, you may want to check and make sure it’s still in line with current practices, especially if it’s been a few years since you’ve even thought about SEO […]
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Nov 04 2015 
53% of Consumers Agree That There is Too Much Content Out There
Key Takeaway:
How do you cut through the clutter and get your content noticed by your target audience, when people want to disconnect now more than ever before? The answer is to create content your audience finds useful. What questions are they asking about […]
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Oct 28 2015 
50% of Search Queries are 4 Words or Longer
Key Takeaway:
Stop thinking in terms of old school keyword optimization. Instead, think about actual phrases your customers are using, such as frequently asked questions about your industry. Optimize some content around these and you’ll see major rewards in your SEO and paid search. (Stat source: Ko […]
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Oct 21 2015 
Google Owns 71% of the Global Search Engine Market
Key Takeaway:
Google is king of the search engine market, not just here in the US but worldwide. No matter how long you’ve been in the game, and how frustrated you may get at Google for a myriad of reasons, it is imperative to stay up-to-date on […]
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Sep 02 2015 
15% of Queries Submitted Have Never Been Seen Before by Google’s Search Engine
Key Takeaway:
This is exactly why you need to be regularly reviewing your search query reports in Google Adwords and Bing. Uncovering these hidden gems can boost the overall performance of your PPC campaigns and get your creative juices […]
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Aug 19 2015 
Wikipedia’s Organic Search Traffic from Google Dropped 11% from May to July
Key Takeaway:
Have you noticed less Wikipedia results in Google’s organic search? The 11% drop works out to a decline of over 250 million visits per month. What would happen to your business if you saw a 10% drop in organic traffic in […]
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Jul 22 2015 
Sites That Aren’t Mobile-Friendly are Seeing up to a 10% Dip in Organic Traffic
Key Takeaway:
Mobilegeddon is real. Don’t ignore it. Start with making your homepage and top entry pages mobile-friendly and work back from there. Not sure how to figure out which pages to optimize first? Shoot us a message – we’re happy […]
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Jul 08 2015 
72% of Marketers Say Relevant Content Creation is the Most Effective SEO Tactic
Key Takeaway:
The keyword here is relevant. It is imperative that you understand your customers’ attitudes and interests in order to produce content they want to consume. A common error that marketing managers’ make is producing content that the executives deem important, […]
