Aug 19 2015
Wikipedia’s Organic Search Traffic from Google Dropped 11% from May to July
Have you noticed less Wikipedia results in Google’s organic search? The 11% drop works out to a decline of over 250 million visits per month. What would happen to your business if you saw a 10% drop in organic traffic in two […]
Jul 22 2015
Sites That Aren’t Mobile-Friendly are Seeing up to a 10% Dip in Organic Traffic
Mobilegeddon is real. Don’t ignore it. Start with making your homepage and top entry pages mobile-friendly and work back from there. Not sure how to figure out which pages to optimize first? Shoot us a message – we’re happy […]
Jul 08 2015
72% of Marketers Say Relevant Content Creation is the Most Effective SEO Tactic
The keyword here is relevant. It is imperative that you understand your customers’ attitudes and interests in order to produce content they want to consume. A common error that marketing managers’ make is producing content that the executives deem important, […]
Jun 17 2015
Remarketing With Google Analytics Drives 10X Higher Conversion Than Traditional Display Ads
Here are this week’s top 5 digital marketing statistics and key takeaways. Want to know how these stats relate to your business? Drop us a line and let’s chat about your online marketing goals.
Marketo and Google recently released a […]
May 20 2015
25% of Adults Would Give Up Chocolate for a Month to Get Personalized Content
People are sick of seeing content that is irrelevant to their lifestyle and does nothing to address their needs. It’s a pretty simple concept; give people personalized information at the right time and you will make […]
Jul 09 2014
This Week’s Digital Marketing Stats & Key Takeaways
According to a new survey of Ad Age readers, 45% said they spend 1-10% of their overall marketing budgets on social media, while 38% said they spend more than 30% on social. Comparatively, in a survey of […]
Mar 27 2014
The Semantic Web. An Introduction.
The web has been in a constant state of evolution ever since the birth of the internet, and we are entering a new phase which focuses on making the web more connected, more open, and more intelligent.
There has been much debate about what to call this new phase of the Web. Here are some of […]
Mar 25 2014
Content Marketing Trends Your Business Should Be Focusing On
Contently recently released their quarterly issue, For the Love. If there is one thing you should read this week, its this publication. Here are few key points we felt were highly relevant to our customers and their businesses.
Four Content Marketing Battlefronts
Businesses should be conquering these four content areas in the coming year. (Find this on […]
Mar 18 2014
Build Brand Reputation and Visibility Through Expert Question and Answer Apps
There are a few websites and apps gaining in popularity right now that are focused on community-based, user-generated questions and answers. The top three biggest players in this field right now are Quora, Cinch, and Jelly. Let’s take a look at each one and see how they stack up against each other. We’ll also give […]
Mar 13 2014
3 Ways to Improve Your Visual Marketing
Just a few years ago, most marketing was focused around compelling copy. Crafting your words in just the right way to persuade your target audience to take action. That component is still important but more and more we are seeing how users consume content and that trend is more graphics.
Visual marketing is essentially using the power […]