Mar 06 2014
Key Takeaways from this Week’s Top 5 Digital Marketing Stats
Instagram captures 15 times higher interaction rates than Facebook.
According to research from L2 Think Tank which analyzed 249 brands and their social media campaigns, interaction rates for Instagram posts were 15 times higher than those on Facebook. [Source: eMarketer.com]
If you haven’t yet ramped up your marketing campaigns on Instagram it’s about time you start. As […]
Feb 06 2014
Selecting the Right Inbound Marketing Tool
New marketing software comes out practically every day, making it a challenge to find the right platform for your business. To help you out, we’ve rounded up the top inbound marketing tools on the market right now and broken them down for you into costs, features, and ratings.
HubSpot is an inbound marketing software company that […]
Feb 04 2014
Creating A Successful Content Strategy Plus Generating and Curating Content
If you’re struggling to gain quality leads to your website, it might be time to revisit your content strategy. Content, whether it’s a blog post, video, or whitepaper, is what drives potential customers to your site. That being said, your business needs to have a smart and effective content strategy in place to ensure you’re […]
Oct 24 2013
How to Get Customers to Read Your Email
If you are less than impressed with your email marketing communication’s open rate and click-through rate, sometimes running successful email marketing campaigns just requires a little guidance and some tips to get the needle moving in the right direction. Check out the following post for email marketing tips on how to get people to open, […]
Aug 16 2013
How-to Use A Newsroom Content Plan For Your Non-Newsroom Content Marketing
Putting together a content calendar is easy compared to the task of actually creating the content, especially when you have been tasked solely with sourcing topics and creating the majority of the content (including images, copy and social media messaging). But, with an easy workflow and checklist to follow, each piece of content created can […]
Dec 07 2011
Creative 404 Pages: Page Not Found What To Do?
One of the things we look at during our Search Marketing Site Assessments for clients, is the use of 404 pages no matter what industry you are in. We always recommend having a custom 404 page. A 404 page is when a user discovers a “page not found” on your site.
How does this happen and […]
Feb 28 2011
6 Ways To Get Your Google Places Page to Rank Higher
Whether it’s your own company or a client’s business, having a Google Places page is key to visibility within Google. In 2009, Google was in the deal room with Yelp to purchase the local review site but the deal fell through. A few months ago, Google revealed their own “Yelp-like” product, Hotpot. Google […]
Dec 09 2010
Local Series: Getting Your Business Listing Setup in Search Engines (Part 2)
If you missed Part 1 of Getting Your Business Listing Setup in Search Engines start there first.
The verification process can sometimes be the most challenging part of setting up your local business listing in search engines. The process can be easy and at the same time difficult for numerous reasons. Below we share with […]
Nov 23 2010
Local Series: Getting Your Business Listing Setup in Search Engines (Part 1)With attention surrounding geo-location services (like Foursquare, Gowalla, Groupon) and significant enhancements in local business listings in search engines (Google Places, bing). We wanted to focus on creating a "Local" blog post series featuring helpful ways for businesses to garner further visibility online utilizing these offerings as well as what to be aware of when participating. We’ll focus on local business listings and a few free marketing ideas for you to take advantage of.
Oct 20 2010
Social Search Results and Beyonce Is Pregnant
This morning I received an email about Google’s update to their social search results, a feature Google has been experimenting visibly with for the last year.
While I was impressed with the technology back then it was really nothing to write home about. To Google’s defense, they have been determined to understand the value of integrating […]