Sep 23 2010
4 Pieces of Advice To Get Links Approved On Quality Blogs and Web sites
Link building can get a bad rap sometimes. Often people think it’s just spam, but really link building is a very beneficial component of a successful SEO campaign. Some companies buy links or hire companies to post automated links (which is heavily frowned upon by search engines and degrades the Internet experience, in my opinion). […]
Sep 07 2010
Latency, Indexation and Bandwidth – The Trinity of Technical SEO
The Trinity of Technical SEO: Latency, Indexation and Bandwidth
As most of us know, SEO goes way beyond Titles, Tags and keyword selection. Gone are the days where heavily optimizing a page for “crazy purple widgets” will get you where you want to be. As the Search Engines focus on their core goal of providing the […]
Aug 10 2010
Is Your Website Getting Indexed in Search Engines? Read this 4 Step Process.A Short How-To On Identifying Indexation Problems during an SEO Audit
Feb 26 2010
Optimizing for Bing, Optimizing for Google, is there a difference?
We have had many clients ask us how Bing differs from Google and if there are SEO considerations to account for. Coincidentally, MarketingProfs.com gave a webinar last week with the topic of optimizing your site for Bing vs. Google and uncovering the differentiators. Google now has 70% of search market share while Bing is now […]
Jan 27 2010
GM Acts on Toyota Recall: Listen and Monitor.
Wow, this morning has been so exciting. Yet tragic and scary for Toyota owners. As a marketer, I am sitting back to watch how all of this will unfold for Toyota. The ultimate case of brand identity, reputation and economic crisis are all balled into one horrible circumstance.
While Toyota is scrambling to […]
Jan 05 2010
DIY Search Engine Optimization (SEO)
In a recent conversation with a colleague we were discussing whether a company should tackle on-site SEO on their own or hire a firm. Needless to say which side I took. This led to a conversation in home improvement that directly relates to outsourcing SEO vs doing it yourself.
Our conversation concluded on this […]
Dec 24 2009
Best Email Marketing Service Providers
Forrester just released their Email Service Provider report for Q4 (Forrester Wave™). The report is a comprehensive evaluation of 15 top-tier vendors, and analyzes products and services across over 70+ criteria and three dimensions, including “Current Offering,” “Strategy,” and “Market Presence.”
The leaders of the pack with robust and highly-integrated solutions were ExactTarget and Responsys. […]
Nov 30 2009
Turkey Teaches SEO and Social Media #thanksgiving
Last year in my hurry to get everything prepared, cooked and ready for our glorious Thanksgiving spread, I forgot to change the setting on my oven after roasting veggies from “broil” to “bake” and my turkey only cooked half way. The top of the turkey was juicy and a gorgeous golden brown, but the bottom […]
Jan 16 2009
Lessons Learned: How to Launch Your New Website
Most of the time we are so excited to get something new and shiny that we forget that the old did provide value, holds history, and credibility. This is the same for your Web site. Don’t we want to preserve those qualities and carry them over to the new? Of course. If you said no, […]
Nov 23 2008
Google PageRank Is NOT Best Way to Rate Online Influence
As if explaining SEO to those unfamiliar with it isn’t hard enough, Steve Rubel published an article in Adage complicating things even more and misinforming the mass media. This action encourages the continued proliferation of misinformation by traditional agencies as many try to play in a space in which they are not equipped.
Every SEO expert […]