-
Aug 22 2018 
Facebook Highlights Liberty Interactive Marketing As Ad Agency Case Study
I’m so proud to be sharing with you some very exciting news about Liberty Interactive Marketing! Our ad agency is one of the very first to be featured as a case study on Facebook’s Insights for our work on Planet Smoothie and Blimpie.
I’m so proud of this digital consultancy we’ve built over the last decade and […] -
Mar 15 2018 
CMOs Forecast a 15.1% Increase in Digital Marketing Spending in 2018
Key Takeaway:
CMOs are continuing to increase digital marketing budgets while decreasing traditional advertising budgets. In fact, the research shows that the forecasted 15.1% increase is the largest increase in digital marketing budgets in the past 6 years that the survey has been conducted. (Source: […]
-
Feb 15 2017 
Pinterest Will Be Launching Search Ads Including Keyword and Shopping Campaigns
Get ready for the option to run product search ads on Pinterest if you are a brand that is advertising through Kenshoo’s marketing platform. The announcement has advertisers excited, seeing as Pinterest earns more than 2 billion searches per month, and […]
-
Nov 02 2016 
59% of B2C Marketers Learn About Target Audiences Through Keyword Research
Key Takeaway:
The survey indicates that keyword research is the most popular way to find out more about target audiences. Following close behind is social listening and website analysis. (Stat Source: Content Marketing Institute)
[Tweet “More Fortune 500 Companies Have An Active Instagram Account Than A […] -
May 11 2016 
60% of People on Instagram Say They Discover New Products on the Platform
Key Takeaway:
Instagram is so much more than a photo-sharing platform. A recent study even shows that 75% of people on Instagram say they’ve taken action after being inspired by a post. Which is precisely why they have just announced today that Instagram […]
-
Mar 16 2016 
Majority of B2C Marketers Find Promoted Social Posts and Ads Effective
Key Takeaway:
If you’re posting update after update on your Facebook business page with little to no results, it’s about time you try promoting your posts and setting up social ads. The beauty of many social platforms that offer advertising and promoted posts like […]
-
Jan 28 2015 
#TWT5 Digital Marketing Stats + Takeaways: Social Advertising, Mobile Paid Search, Email Marketing
We’ve dug through this week’s digital marketing research and have come up with these top 5 stats and key takeaways to share with you.
Key Takeaway:
Even just one year ago, there were quite a few marketers who believed social advertising wouldn’t […]
-
Mar 13 2014 
3 Ways to Improve Your Visual Marketing
Just a few years ago, most marketing was focused around compelling copy. Crafting your words in just the right way to persuade your target audience to take action. That component is still important but more and more we are seeing how users consume content and that trend is more graphics.
Visual marketing is essentially using the power […]
-
Jan 28 2014 
Best Practices and Tips for Businesses Using Instagram for Marketing
Instagram has quickly become one of the most popular websites/apps used by tech-savvy teens and adults worldwide, however it still leaves many marketers and CEO’s scratching their heads when it comes to how to use Instagram for marketing.
First of all, every company and industry is different, and Instagram quite honestly can be challenging for some […]
-
Jan 22 2014 
How to Generate Leads with Pinterest
Not a trend, Pinterest is here to stay…at least for a while. Here are some facts to back the hype for using Pinterest for your business and quick how-to for getting started on generating leads through this social media platform:
As of September 2013, there are 70 million users on Pinterest
There are about 500,000 Pinterest business […]
- 1
- 2