Jan 12 2023 
How Location-Based Businesses Can Up Their Ad Game With In-Store Tracking Data
With the rise of digitalism, online businesses have benefited from a wealth of data that empowers them to better understand their target audience and judge the efficacy of their digital marketing strategies. Technologies like AI and machine learning gather and analyze the relevant KPIs to then produce actionable insights.
But did you know that brick-and-mortar locations […]
Jun 16 2020 
Privacy: A Top Focus for Digital Marketers in 2020
User privacy is a top focus for digital marketers in 2020. Now that we’re well into this year, it’s time to really evaluate your strategies to ensure you’re providing optimal privacy on your own website, as well as to the users who visit it. How do you achieve this mission? Take a look at this […]
Feb 21 2019 
Best Practices: Voice Search Optimization
So what does that mean for marketers? It means you better understand what exactly it is all about and how you can optimize your site for voice search. Cutting right down to the facts you need to know, here are some key […]
Mar 27 2014 
The Semantic Web. An Introduction.
The web has been in a constant state of evolution ever since the birth of the internet, and we are entering a new phase which focuses on making the web more connected, more open, and more intelligent.
There has been much debate about what to call this new phase of the Web. Here are some of […]
Feb 06 2014 Selecting the Right Inbound Marketing Tool
New marketing software comes out practically every day, making it a challenge to find the right platform for your business. To help you out, we’ve rounded up the top inbound marketing tools on the market right now and broken them down for you into costs, features, and ratings.
HubSpot is an inbound marketing software company that […]
Feb 04 2014 
Creating A Successful Content Strategy Plus Generating and Curating Content
If you’re struggling to gain quality leads to your website, it might be time to revisit your content strategy. Content, whether it’s a blog post, video, or whitepaper, is what drives potential customers to your site. That being said, your business needs to have a smart and effective content strategy in place to ensure you’re […]
