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Liberty Interactive Marketing
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  • Apr 01 2020 April 1, 2020April 1, 2020
    COVID-19 Small Business Grants and Relief Funds

    COVID-19 Relief Funds For Small Businesses

    ByJessica Dines In#TMT5 0

    Advertising platforms and the federal government are stepping up during these unprecedented times by offering a number of grants, loans and other COVID-19 relief funds for small businesses who have been impacted by this health crisis. Here’s a quick break-down of what type of relief is being offered to help small businesses and others during […]

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  • Mar 30 2020 March 30, 2020April 3, 2020
    Adapt Your Paid Search and Paid Social Digital Marketing During COVID!(

    4 Ways To Adapt Your Ad Messaging and Digital Marketing During COVID-19

    ByLiberty Tsighis In#TMT5 0

    A Guide to Adapting Your Brands Ad Messaging & Digital Marketing To Connect with Customer During The Coronavirus
    Over the last 14 years, we’ve worked with multiple clients across diverse business models and verticals and wanted to share what we are observing today. Myself and the team here at Liberty Interactive Marketing have kept in close […]

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  • Mar 15 2018 March 15, 2018March 11, 2018
    CMOs are continuing to increase digital marketing budgets

    CMOs Forecast a 15.1% Increase in Digital Marketing Spending in 2018

    ByJessica Dines In#TMT5 0

     

    CMOs forecast a 15.1% increase in digital marketing spending in 2018.

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    Key Takeaway:

    CMOs are continuing to increase digital marketing budgets while decreasing traditional advertising budgets. In fact, the research shows that the forecasted 15.1% increase is the largest increase in digital marketing budgets in the past 6 years that the survey has been conducted. (Source: […]

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  • Jul 26 2017 July 26, 2017October 28, 2017

    Global Ad Spending On Video Will Increase By 23% This Year To $27.2 Billion

    ByLiberty Tsighis In#TMT5 0
    Global ad spending on video will increase by 23% this year to $27.2 billion.

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    Key Takeaway:

    Video ads are a great way to gain reach and visibility at a relatively low cost compared to other types of digital advertising. Advertisers have a couple of different options when running Video ads in Google AdWords, such as having […]

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  • Jun 14 2017 June 14, 2017October 28, 2017

    Only 42% of Businesses Claim that their Facebook Marketing is Effective

    ByLiberty Tsighis In#TMT5 0
    Only 42% of businesses claim that their Facebook marketing is effective. If you cannot answer confidently, yes, your Facebook marketing is effective, it's time to find a new strategy and determine what is working and what isn't.
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  • May 24 2017 May 24, 2017October 28, 2017

    53% of Visits are Abandoned if a Mobile Page Takes Longer Than 3 Seconds to Load

    ByLiberty Tsighis In#TMT5 1

    Key Takeaway:

    When it comes to succeeding on mobile devices, load time is critical. You could have the best-looking website and amazing products, but if it doesn’t load fast enough on mobile, people will simply not stick around. Make sure you are utilizing the latest technology and tools to make your mobile site pages load as […]

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  • May 17 2017 May 17, 2017October 28, 2017

    Spending on Digital Advertising Just Surpassed Television for the First Time

    ByLiberty Tsighis In#TMT5 1

    Key Takeaway:
    $72.5 billion was spent on digital advertising in the US in 2016, compared to TV’s $71.3 billion. Year-over-year, spending on digital advertising increased 22%. (Stat Source: Advertising Age)

    Spending on digital advertising as a whole just surpassed television for the first time.

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    Large and small companies alike are shifting away from spending on TV commercials, […]

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  • May 10 2017 May 10, 2017October 29, 2017

    Conversions Fall by 20% for Every Extra Second It Takes Your Website to Load on Smartphones

    ByLiberty Tsighis In#TMT5 0
    Conversions fall by 20% for every extra second that it takes your website to load on smartphones.

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    Key Takeaway:

    There are a number of ways to identify what specifically on your site is slowing down load time. Once you identify the cause, you can take the actions needed to speed up your site to improve overall user […]

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  • Mar 22 2017 March 22, 2017October 29, 2017

    U.S. Digital Ad Market Expected to Grow 16% in 2017, Exceeding $83 billion

    ByLiberty Tsighis In#TMT5 0
    The digital ad market in the U.S. is expected to grow 16% in 2017, exceeding $83 billion.

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    Key Takeaway:

    This means competition will grow, too, so as an advertiser it is critical to regularly review your advertising strategy, platforms and targeting to ensure you’re staying ahead of your competitors. Don’t hesitate to reach out to the […]

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  • Mar 08 2017 March 8, 2017October 29, 2017
    person using a tablet

    40% of Businesses Have Not Optimized Their Websites and Digital Marketing for Mobile

    ByLiberty Tsighis In#TMT5 1
    40% of businesses have not optimized their websites and digital marketing for mobile.

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    Key Takeaway:

    If you’re one of those who have not optimized for mobile, you’re probably missing out on revenue from this channel. We have seen on average at least 50% of traffic to any website is coming from mobile devices now, although it […]

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About

We’re guessing you don’t have all day to monitor ever-changing digital marketing trends and best practices. If that’s the case, you’ve come to the right place. Here, you’ll find Liberty Interactive Marketing’s must-reads for keeping up with all things in paid digital media and marketing. Be sure to check back frequently, they don’t call them “trends” for nothing.

Popular Posts

  • DIY Search Engine Optimization (SEO) January 5, 2010

  • 53% of Visits are Abandoned if a Mobile Page Takes Longer Than 3 Seconds to Load May 24, 2017

  • Facebook Highlights Ad Agency Liberty Interactive Marketing As Case Study

    Facebook Highlights Liberty Interactive Marketing As Ad Agency Case Study August 22, 2018

  • Top 5 Email Marketing Service Reviews for Small Businesses April 22, 2014

  • Oh No Daddy! GoDaddy Redirects Cause Major SEO Issue, now what? July 14, 2011

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Get in touch.

Liberty Interactive Marketing, LLC
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Liberty Interactive Marketing is a PPC management and paid media agency with core expertise in search marketing, Facebook advertising and online advertising. Since 2006, we've been helping companies and organizations succeed with digital marketing. We are a Google Premier Agency Partner and Facebook Agency Partner with headquarters in Florida and clients nationwide including Dallas, Phoenix, Los Angeles, San Francisco and New York.

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