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Liberty Interactive Marketing
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  • About Us
  • Work
  • Blog
  • Contact Us
    • Tel: 818-806-3868
    • Jan 17 2023 January 17, 2023January 13, 2023
      ad platform managers may be the downfall of your advertising

      Ad platform business managers may be the downfall of your advertising.

      ByLiberty Tsighis In#TMT5 0

      Imagine this: Your digital administrator has left the company, and now you’re locked out of all your marketing platforms. You try to log in using your best-guessed credentials, and now you’ve just shut down your account and must wait for an appeal—which could take weeks.

      It’s not difficult for many of us to imagine this scenario, […]

      Read more
    • Jan 12 2023 January 12, 2023January 13, 2023
      Up Your Ad Game with In-Store Visit Tracking Data

      How Location-Based Businesses Can Up Their Ad Game With In-Store Tracking Data

      ByMike Swan In#TMT5 0

      With the rise of digitalism, online businesses have benefited from a wealth of data that empowers them to better understand their target audience and judge the efficacy of their digital marketing strategies. Technologies like AI and machine learning gather and analyze the relevant KPIs to then produce actionable insights.

      But did you know that brick-and-mortar locations […]

      Read more
    • Nov 30 2022 November 30, 2022December 5, 2022
      Performance Max campaigns best practices, benefits, and how it works

      Performance Max Campaigns: How It Works, Benefits and Best Practices

      ByJessica D. In#TMT5 0

      The Future of Advertising: Your Guide to Understanding Performance Max and What it Means for Business
      Maximize ads, convert clicks to sales, and expand your brand recognition; Google ads have dramatically elevated the opportunities for businesses looking to capitalize on their digital marketing potential. And now, Performance Max Campaigns (PMax) from Google offers further optimization for […]

      Read more
    • Nov 16 2022 November 16, 2022December 21, 2022

      Is TikTok the new search engine for Gen Z?

      ByJanavé M. In#TMT5 0

      While Google is still the world’s dominant search engine, TikTok has become more appealing to Gen Z – using its algorithm to personalize content. TikTok provides a result that not only answers their question in a short time frame, but provides a comment section making their search more interactive and relevant.
      In recent studies, it was […]

      Read more
    • Nov 16 2022 November 16, 2022November 16, 2022
      Holiday Ads Guide for 2022 Best Practices and Tips for Advertising Success

      Our 2022 Holiday Ads Guide is Here!

      ByLiberty Tsighis In#TMT5 0

      The holidays are back after three years of suppressed behavior, we’re all ready for a magical holiday season this year. The lights, songs, and smells trigger happy memories and gathering together with friends and family. Cue singing angels, twinkling stars, and jolly snowmen! Despite continued economic uncertainty, US shoppers are looking forward to spending for […]

      Read more
    • Oct 19 2022 October 19, 2022November 11, 2022
      6 Strategies For Getting Started with Facebook and Instagram Shops to Propel Success This Season

      6 Strategies For Getting Started with Facebook and Instagram Shops to Propel Holiday Success

      ByLiberty Tsighis In#TMT5 0

      Many business owners are ready to skip the holidays altogether and jump straight into 2023. Whether due to supply chain turbulence or a particularly fickle labor market, countless variables forced many of our clients to adapt to what appeared to be 2022’s one and only constant—change. 

      Last year, eCommerce was booming. But we witnessed a small […]

      Read more
    • Sep 28 2022 September 28, 2022December 21, 2022
      Starting Holiday Advertising Early is Good for Business

      Why Starting Holiday Advertising Early Is Good For Your Business

      ByJessica D. In#TMT5 0

      We’re seeing a trend across all ad platforms this year of people starting their holiday shopping and planning earlier than in years past. According to Google, as of June, 26% of US shoppers reported that their 2022 holiday shopping has started.
      We saw with our own client base, people started searching for Halloween in July of […]

      Read more
    • Sep 23 2022 September 23, 2022December 21, 2022
      Five Video Advertising Trends for Social Ads and YouTube Ads

      5 Trends to Create Video Ads for Social and YouTube Video

      ByLiberty Tsighis In#TMT5 0

      Use These Trends to Create Video Ads For Your Business
      From cold calls, SEO, word of mouth, to posts that yield virality, your business has countless avenues for reaching a wider audience. Among these channels, however, paid ads remain to be one of the biggest drivers of impressions and conversions.

      Video ads, in particular, are the best […]

      Read more
    • May 11 2022 May 11, 2022December 21, 2022
      Your Guide to Google Performance Max Campaigns

      What’s the Deal With the New Google Performance Max Campaign and How To Prepare

      ByJessica D. In#TMT5 0

      What is Performance Max?
      Google Performance Max is a new goal-based campaign type that allows advertisers to access all of the Google Ads inventory from a single campaign. In other words, it’s designed to reduce the complexity and overhead needed to manage multiple campaign types. It’s intended to complement your keyword-based Search campaigns to help you […]

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    • Apr 01 2020 April 1, 2020January 21, 2021
      COVID-19 Small Business Grants and Relief Funds

      COVID-19 Relief Funds For Small Businesses

      ByJessica D. In#TMT5 0

      Advertising platforms and the federal government are stepping up during these unprecedented times by offering a number of grants, loans and other COVID-19 relief funds for small businesses who have been impacted by this health crisis. Here’s a quick break-down of what type of relief is being offered to help small businesses and others during […]

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    About

    We’re guessing you don’t have all day to monitor ever-changing digital marketing trends and best practices. If that’s the case, you’ve come to the right place. Here, you’ll find Liberty Interactive Marketing’s must-reads for keeping up with all things in paid digital media and marketing. Be sure to check back frequently, they don’t call them “trends” for nothing.

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    Liberty Interactive Marketing is a PPC management and paid media agency with core expertise in search marketing, Facebook advertising and online advertising. Since 2006, we've been helping companies and organizations succeed with digital marketing. We are a Google Premier Agency Partner and Facebook Agency Partner with headquarters in Florida and clients nationwide including Dallas, Phoenix, Los Angeles, San Francisco and New York.

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