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Liberty Interactive Marketing
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    • Tel: 818-806-3868
    • May 11 2022 May 11, 2022May 12, 2022
      Your Guide to Google Performance Max Campaigns

      What’s the Deal With the New Google Performance Max Campaign and How To Prepare

      ByJessica Dines In#TMT5 0

      What is Performance Max?
      Google Performance Max is a new goal-based campaign type that allows advertisers to access all of the Google Ads inventory from a single campaign. In other words, it’s designed to reduce the complexity and overhead needed to manage multiple campaign types. It’s intended to complement your keyword-based Search campaigns to help you […]

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    • Apr 01 2020 April 1, 2020January 21, 2021
      COVID-19 Small Business Grants and Relief Funds

      COVID-19 Relief Funds For Small Businesses

      ByJessica Dines In#TMT5 0

      Advertising platforms and the federal government are stepping up during these unprecedented times by offering a number of grants, loans and other COVID-19 relief funds for small businesses who have been impacted by this health crisis. Here’s a quick break-down of what type of relief is being offered to help small businesses and others during […]

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    • Mar 30 2020 March 30, 2020January 21, 2021
      Adapt Your Paid Search and Paid Social Digital Marketing During COVID!(

      4 Ways To Adapt Your Ad Messaging and Digital Marketing During COVID-19

      ByLiberty Tsighis In#TMT5 0

      A Guide to Adapting Your Brands Ad Messaging & Digital Marketing To Connect with Customer During The Coronavirus
      Over the last 14 years, we’ve worked with multiple clients across diverse business models and verticals and wanted to share what we are observing today. Myself and the team here at Liberty Interactive Marketing have kept in close […]

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    • Mar 15 2018 March 15, 2018January 21, 2021
      CMOs are continuing to increase digital marketing budgets

      CMOs Forecast a 15.1% Increase in Digital Marketing Spending in 2018

      ByJessica Dines In#TMT5 0

       

      CMOs forecast a 15.1% increase in digital marketing spending in 2018.

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      Key Takeaway:

      CMOs are continuing to increase digital marketing budgets while decreasing traditional advertising budgets. In fact, the research shows that the forecasted 15.1% increase is the largest increase in digital marketing budgets in the past 6 years that the survey has been conducted. (Source: […]

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    • Jul 26 2017 July 26, 2017July 8, 2021

      Global Ad Spending On Video Will Increase By 23% This Year To $27.2 Billion

      ByLiberty Tsighis In#TMT5 0
      Global ad spending on video will increase by 23% this year to $27.2 billion.

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      Key Takeaway:

      Video ads are a great way to gain reach and visibility at a relatively low cost compared to other types of digital advertising. Advertisers have a couple of different options when running Video ads in Google AdWords, such as having […]

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    • Jun 14 2017 June 14, 2017July 8, 2021

      Only 42% of Businesses Claim that their Facebook Marketing is Effective

      ByLiberty Tsighis In#TMT5 0
      Only 42% of businesses claim that their Facebook marketing is effective. If you cannot answer confidently, yes, your Facebook marketing is effective, it's time to find a new strategy and determine what is working and what isn't.
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    • May 24 2017 May 24, 2017July 8, 2021

      53% of Visits are Abandoned if a Mobile Page Takes Longer Than 3 Seconds to Load

      ByLiberty Tsighis In#TMT5 1

      Key Takeaway:

      When it comes to succeeding on mobile devices, load time is critical. You could have the best-looking website and amazing products, but if it doesn’t load fast enough on mobile, people will simply not stick around. Make sure you are utilizing the latest technology and tools to make your mobile site pages load as […]

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    • May 17 2017 May 17, 2017July 8, 2021

      Spending on Digital Advertising Just Surpassed Television for the First Time

      ByLiberty Tsighis In#TMT5 1

      Key Takeaway:
      $72.5 billion was spent on digital advertising in the US in 2016, compared to TV’s $71.3 billion. Year-over-year, spending on digital advertising increased 22%. (Stat Source: Advertising Age)

      Spending on digital advertising as a whole just surpassed television for the first time.

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      Large and small companies alike are shifting away from spending on TV commercials, […]

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    • May 10 2017 May 10, 2017July 8, 2021

      Conversions Fall by 20% for Every Extra Second It Takes Your Website to Load on Smartphones

      ByLiberty Tsighis In#TMT5 0
      Conversions fall by 20% for every extra second that it takes your website to load on smartphones.

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      Key Takeaway:

      There are a number of ways to identify what specifically on your site is slowing down load time. Once you identify the cause, you can take the actions needed to speed up your site to improve overall user […]

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    • Mar 22 2017 March 22, 2017July 8, 2021

      U.S. Digital Ad Market Expected to Grow 16% in 2017, Exceeding $83 billion

      ByLiberty Tsighis In#TMT5 0
      The digital ad market in the U.S. is expected to grow 16% in 2017, exceeding $83 billion.

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      Key Takeaway:

      This means competition will grow, too, so as an advertiser it is critical to regularly review your advertising strategy, platforms and targeting to ensure you’re staying ahead of your competitors. Don’t hesitate to reach out to the […]

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    About

    We’re guessing you don’t have all day to monitor ever-changing digital marketing trends and best practices. If that’s the case, you’ve come to the right place. Here, you’ll find Liberty Interactive Marketing’s must-reads for keeping up with all things in paid digital media and marketing. Be sure to check back frequently, they don’t call them “trends” for nothing.

    Popular Posts

    • DIY Search Engine Optimization (SEO) January 5, 2010

    • 53% of Visits are Abandoned if a Mobile Page Takes Longer Than 3 Seconds to Load May 24, 2017

    • 10 Best Practices to Increase Your Web Presence

      10 Best Practices to Increase Your Web Presence August 4, 2020

    • Facebook Highlights Ad Agency Liberty Interactive Marketing As Case Study

      Facebook Highlights Liberty Interactive Marketing As Ad Agency Case Study August 22, 2018

    • Oh No Daddy! GoDaddy Redirects Cause Major SEO Issue, now what? July 14, 2011

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    Liberty Interactive Marketing is a PPC management and paid media agency with core expertise in search marketing, Facebook advertising and online advertising. Since 2006, we've been helping companies and organizations succeed with digital marketing. We are a Google Premier Agency Partner and Facebook Agency Partner with headquarters in Florida and clients nationwide including Dallas, Phoenix, Los Angeles, San Francisco and New York.

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