Dec 14 2016 
Global Mobile Ad Spend Will Double Print By 2019 + Make Up 27% Of Total Ad Spend
Key Takeaway:
Currently, global mobile ad spend accounts for 15%, so the predicted rise to 27% in just over 2 years is quite a jump! Don’t wait to get all your ducks in a row when it comes to […]
Nov 23 2016 One-Fifth of US E-Commerce Spending Is Now On Mobile
Key Takeaway:
This is the largest share mobile has ever taken on e-commerce spending, and is based on Q3 2016 data which showed that US digital commerce spending totaled $84.3 billion. (Stat Source: comScore)
If you haven’t adjusted your paid search budgets to spend a decent chunk on […]
Nov 16 2016 100% Of The Growth In The Ad Tech Industry Is Coming From Google And Facebook
Key Takeaway:
While you may not be surprised at this statistic, it’s worth thinking about the potential causes and effects of this duopoly.
Clearly, the two companies appear to be getting it right in their ability to collect and use data to […]
Nov 02 2016 59% of B2C Marketers Learn About Target Audiences Through Keyword Research
Key Takeaway:
The survey indicates that keyword research is the most popular way to find out more about target audiences. Following close behind is social listening and website analysis. (Stat Source: Content Marketing Institute)
[Tweet “More Fortune 500 Companies Have An Active Instagram Account Than A […]Oct 12 2016 Advertisers Will Spend 62% Of Holiday Marketing Budgets On Digital Marketing
Key Takeaway:
Facebook and Google are the top channels advertisers will use, which probably comes as no big surprise to most people who work with digital marketing. But 62% on digital should give you a clear idea as to where consumers […]
Sep 28 2016 4 In 5 Consumers Use Search Engines To Find Products, Services, Or Experiences Nearby
Key Takeaway:
That means if you have an incorrect address, phone number or website listed on local search results, you could be missing out big time on sales from new customers. The first step you can take if you notice something is […]
Aug 31 2016 91% of Enterprises Do Not Prioritize SEO and Search Marketing
In fact, only 5% of them think PPC ads will be a top priority marketing channel in the next 6-12 months, and only 4% are prioritizing organic SEO. (Stat Source: Clutch)
Key Takeaway:
These companies may think they are so big and well-known that they don’t need […]
Jun 22 2016 Branded Content: 79% of Publishers Rely on Paid Distribution
Key Takeaway:
When it comes to digital marketing, a mix of paid and organic strategies is essential to success. Advertising platforms like Google and Facebook are also always doing what they can to provide a stellar advertising experience for the consumer. That is to say, an […]
Dec 16 2015 47% of Mobile Shoppers Prefer to Use an App Over a Browser for Convenience and Speed
Key Takeaway:
Are your holiday business goals not being met? Take a look at how many people are browsing your site on mobile devices. If the data shows it’s more than 10% it may be worth developing a mobile app, […]
Oct 28 2015 50% of Search Queries are 4 Words or Longer
Key Takeaway:
Stop thinking in terms of old school keyword optimization. Instead, think about actual phrases your customers are using, such as frequently asked questions about your industry. Optimize some content around these and you’ll see major rewards in your SEO and paid search. (Stat source: Ko […]
