Jan 28 2015
We’ve dug through this week’s digital marketing research and have come up with these top 5 stats and key takeaways to share with you.
Even just one year ago, there were quite a few marketers who believed social advertising wouldn’t […]
Aug 06 2014Q1 2014: 36.9% of visits to online stores came from mobile (includes tablets). This was 3.4% in 2010
Custora recently put together an extensive report which analyzed the growth of mobile e-commerce over the past few years. The fact the more than one-third of online shoppers in 2014 came from mobile and tablet devices compared […]
Jul 09 2014
According to a new survey of Ad Age readers, 45% said they spend 1-10% of their overall marketing budgets on social media, while 38% said they spend more than 30% on social. Comparatively, in a survey of […]
Mar 06 2014
Instagram captures 15 times higher interaction rates than Facebook.
According to research from L2 Think Tank which analyzed 249 brands and their social media campaigns, interaction rates for Instagram posts were 15 times higher than those on Facebook. [Source: eMarketer.com]
If you haven’t yet ramped up your marketing campaigns on Instagram it’s about time you start. As […]