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Liberty Interactive Marketing
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    • Sep 23 2022 September 23, 2022December 21, 2022
      Five Video Advertising Trends for Social Ads and YouTube Ads

      5 Trends to Create Video Ads for Social and YouTube Video

      ByLiberty Tsighis In#TMT5 0

      Use These Trends to Create Video Ads For Your Business
      From cold calls, SEO, word of mouth, to posts that yield virality, your business has countless avenues for reaching a wider audience. Among these channels, however, paid ads remain to be one of the biggest drivers of impressions and conversions.

      Video ads, in particular, are the best […]

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    • Jun 02 2022 June 2, 2022June 7, 2022

      Take Advantage of New Features and Products Announced at Google Marketing Live

      ByJessica D. InGoogle Ads 0

      On May 24, 2022 Google held its Marketing Live event. It was the first time the event was actually live with people attending in-person since before the pandemic. The event is focused on how Google can help advertisers with all things digital marketing. Each year at this event Google announces new advertising products and features […]

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    • Jul 26 2017 July 26, 2017July 8, 2021

      Global Ad Spending On Video Will Increase By 23% This Year To $27.2 Billion

      ByLiberty Tsighis In#TMT5 0
      Global ad spending on video will increase by 23% this year to $27.2 billion.

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      Key Takeaway:

      Video ads are a great way to gain reach and visibility at a relatively low cost compared to other types of digital advertising. Advertisers have a couple of different options when running Video ads in Google AdWords, such as having […]

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    • Jun 29 2016 June 29, 2016July 8, 2021

      Over 60% of People Would Try a Brand or Product That’s Been Recommended by a YouTuber

      ByLiberty Tsighis InStats to Sell Digital Marketing 0
      Over 60% of people would try a brand or product that’s been recommended by a YouTuber.

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      Key Takeaway:

      Forming relationships with your audiences’ influencers is a great way to reach new customers. They may not know your product, but they have a positive, trusting, emotional connection with their influencers, and will listen to what they have […]

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    • Jun 17 2015 June 17, 2015July 8, 2021

      Remarketing With Google Analytics Drives 10X Higher Conversion Than Traditional Display Ads

      ByLiberty Tsighis InProgrammatic Media Advertising 0

      Here are this week’s top 5 digital marketing statistics and key takeaways. Want to know how these stats relate to your business? Drop us a line and let’s chat about your online marketing goals.

      Remarketing w/ Google Analytics drove a 10X higher conversion rate than traditional display ads.

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      Key Takeaway:

      Marketo and Google recently released a […]

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    • May 20 2015 May 20, 2015July 8, 2021

      25% of Adults Would Give Up Chocolate for a Month to Get Personalized Content

      ByLiberty Tsighis InSEO & Content Marketing 0
      25% of adults would give up chocolate for a month to get content tailored to their tastes.

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      Key Takeaway:

      People are sick of seeing content that is irrelevant to their lifestyle and does nothing to address their needs. It’s a pretty simple concept; give people personalized information at the right time and you will make […]

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    • Mar 18 2015 March 18, 2015July 8, 2021

      #TWT5 Youtube Now Second Largest Search Engine

      ByLiberty Tsighis In#TMT5 0

      Check out this week’s top 5 digital marketing stats and key takeaways!

      YouTube has become the 2nd Largest Search Engine – bigger than Bing, Yahoo, Ask & AOL combined.

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      Key Takeaway:

      Video and images can convey your business and marketing messages much quicker than any piece of written content. If you don’t yet have a YouTube presence […]

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    • Mar 04 2015 March 4, 2015July 8, 2021

      #TWT5 Digital Marketing Stats & Takeaways: Video Marketing, Online Advertising, Social & Content

      ByLiberty Tsighis In#TMT5 0
      Consumers who view product videos are 174% more likely to convert than non-viewers.

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      Key Takeaway:

      If you have a product or service that need a little bit more than images and descriptions to convey the value of it to your potential customers, consider creating a video marketing campaign.

      This statistic is based off of a recent case […]

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    • Sep 04 2014 September 4, 2014July 29, 2021

      This Week’s Top 5 Digital Marketing Stats + Takeaways: Mobile Email Marriage, Plus Retargeting Power and Video Marketing

      ByLiberty Tsighis InProgrammatic Media Advertising 0
      The #1 activity on mobile devices is email, beating out phone calls.

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      Key Takeaway:

      Your biggest issue isn’t that people are going to delete your email if they have to horizontal scroll – it’s the user experience you are providing them. All those instances add up to your brand experience in the eyes of your […]

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    • Jul 09 2014 July 9, 2014July 8, 2021

      This Week’s Digital Marketing Stats & Key Takeaways

      ByLiberty Tsighis In#TMT5 0
      38% of marketers said in May that they spend more than 30% of their budgets on social media.

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      According to a new survey of Ad Age readers, 45% said they spend 1-10% of their overall marketing budgets on social media, while 38% said they spend more than 30% on social. Comparatively, in a survey of […]

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