Sep 23 2022 
5 Trends to Create Video Ads for Social and YouTube Video
Use These Trends to Create Video Ads For Your Business
From cold calls, SEO, word of mouth, to posts that yield virality, your business has countless avenues for reaching a wider audience. Among these channels, however, paid ads remain to be one of the biggest drivers of impressions and conversions.Video ads, in particular, are the best […]
Jun 02 2022 
Take Advantage of New Features and Products Announced at Google Marketing Live
On May 24, 2022 Google held its Marketing Live event. It was the first time the event was actually live with people attending in-person since before the pandemic. The event is focused on how Google can help advertisers with all things digital marketing. Each year at this event Google announces new advertising products and features […]
Jul 26 2017 
Global Ad Spending On Video Will Increase By 23% This Year To $27.2 Billion
Key Takeaway:
Video ads are a great way to gain reach and visibility at a relatively low cost compared to other types of digital advertising. Advertisers have a couple of different options when running Video ads in Google AdWords, such as having […]
Jun 29 2016 
Over 60% of People Would Try a Brand or Product That’s Been Recommended by a YouTuber
Key Takeaway:
Forming relationships with your audiences’ influencers is a great way to reach new customers. They may not know your product, but they have a positive, trusting, emotional connection with their influencers, and will listen to what they have […]
Jun 17 2015 Remarketing With Google Analytics Drives 10X Higher Conversion Than Traditional Display Ads
Here are this week’s top 5 digital marketing statistics and key takeaways. Want to know how these stats relate to your business? Drop us a line and let’s chat about your online marketing goals.
Key Takeaway:
Marketo and Google recently released a […]
May 20 2015 25% of Adults Would Give Up Chocolate for a Month to Get Personalized Content
Key Takeaway:
People are sick of seeing content that is irrelevant to their lifestyle and does nothing to address their needs. It’s a pretty simple concept; give people personalized information at the right time and you will make […]
Mar 18 2015 #TWT5 Youtube Now Second Largest Search Engine
Check out this week’s top 5 digital marketing stats and key takeaways!
Key Takeaway:
Video and images can convey your business and marketing messages much quicker than any piece of written content. If you don’t yet have a YouTube presence […]
Mar 04 2015 #TWT5 Digital Marketing Stats & Takeaways: Video Marketing, Online Advertising, Social & Content
Key Takeaway:
If you have a product or service that need a little bit more than images and descriptions to convey the value of it to your potential customers, consider creating a video marketing campaign.
This statistic is based off of a recent case […]
Sep 04 2014 This Week’s Top 5 Digital Marketing Stats + Takeaways: Mobile Email Marriage, Plus Retargeting Power and Video Marketing
Key Takeaway:
Your biggest issue isn’t that people are going to delete your email if they have to horizontal scroll – it’s the user experience you are providing them. All those instances add up to your brand experience in the eyes of your […]
Jul 09 2014 
This Week’s Digital Marketing Stats & Key Takeaways
According to a new survey of Ad Age readers, 45% said they spend 1-10% of their overall marketing budgets on social media, while 38% said they spend more than 30% on social. Comparatively, in a survey of […]
