Click Through Rate Increases 20% when a Paid Ad and an Organic Result Show on the Same Page

Key Takeaway:

You’d be surprised how many C-level leaders believe that showing organically is good enough. They think, why pay for those PPC clicks if you are already visible in the SERPs organically? Well, here is a stat you can use to answer that question next time it’s asked. (Stat Source: Search Engine Watch)

Key Takeaway:

The number one activity performed on mobile phones among Millennials is texting, followed by making calls. Coming in as the third most popular activity is posting on social media. What’s more, respondents reveal that the ability to make phone calls is the single most useful function of their phone, and they admit to using their phone to call businesses more often than filling out a contact form or purchasing on their mobile devices. (Stat Source:  Invoca)

Bottom line – make sure your company phone number is prominently displayed on the web so people can call as quickly and easily as possible. Think beyond making sure your click-to-call functionality is working. For example, a tip for small business owners – put your phone number right in your title tag and/or meta-description so it comes up on the SERPs right away.

Key Takeaway:

That’s more than 800 million users, which is more than double the share from 2013, when mobile-only users represented just 24% of total monthly-active users. If your company is actively posting updates like videos, photos and other content, it’s important to keep in mind how enticing it will look to your fans on mobile devices. (Stat Source: Facebook)

Key Takeaway:

Marketers are clearly staying ahead of the trend by allocating the majority of Facebook ad budget towards mobile-specific ads. (Stat Source: Facebook)

Key Takeaway:

This research has been done for the past several years and it shows that ad fraud is going to be just as costly in 2016 as it was last year. It’s important to note that while most industries are going to be effected, there are some that see more fraudulent activity than others, such as video and programming industries. (Stat Source: the Association of National Advertisers)

Knowing how to track ad fraud is important. Don’t know how to spot it? Drop us a line today and tell us your marketing woes. We’re happy to help you figure it out together.

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