Facebook’s Mobile Ad Revenue Grew 73% Year-Over-Year
What’s more, their mobile ad revenue now makes up a 78% share of their total ad revenue. That’s a pretty insane number if you think about it for a minute. In case you missed the news, Facebook also just announced details on its financial results for the third quarter ended September 30, 2015. It reported, among financial data, that the daily active users were 1.01 billion on average for September 2015, an increase of 17% year-over-year. (Stat Source: Facebook)
The holiday season is looking bright in the world of retail. CMOs are confident in sales predictions and consumers are less stressed about job stability and income compared to recent years past. (Stat Source: BDO USA survey)
Compare that to 67% of marketers and agencies who feel they are good at measuring paid search ROI. Yes, once again, paid search comes in as the best channel to track and analyze dollars spent as it directly ties into revenue and overall sales. (Stat Source: SEMPO)
Need to boost your website sales? We can help you set up and/or optimize your paid search accounts – contact us today.
If you’re desperately searching for data to get into the minds of your customers, there are plenty of resources out there where you can find surveys and studies of your target demographic. However, the best way to get into the minds of your customers is to create your own custom survey or research panel and distribute among your real, true customers, not just people kind of like your customers. (Stat Source: Nielson report)
This stat is probably surprising to most non-teens. Especially given the fact that they “spend roughly 9 hours per day with media, including more than 6-and-a-half hours with screen media,” according to Common Sense Media.
So what are teens doing if not spending time on social sites? Listening to music and watching TV. The main point here is that nothing about your target audience should be assumed. You need data to back up your marketing goals and initiatives.
Need help mining your online data to make the most of your digital marketing? Drop us a line today.