Google Adwords Disabled 780 Million Ads for Violating Their Policies in 2015
We’ve all seen bad ads before. They promote fake or dangerous products, they carry malware, or they block content you’re trying to access. Bad advertising generally ruins the online experience. This is something Google takes very seriously, which is why they have strict policies on what types of ads can run in Google. (Stat Source: Google Adwords)
Some advertisers get flagged for policy violations and may not know why or how to fix it. Can you relate? If you need help managing your Adwords account, contact us and let us know how we can make your life easier.
If you are not harnessing the power of Google Ratings, it’s something you should look into in order to make the most of customer feedback in your PPC campaigns. (Stat Source: Google Adwords)
TV ads in the modern age are being used to create intent. Unlike the big brands like Doritos and Nike who are merely trying to entertain you for sheer brand advertising purposes, lesser known brands are trying to make you interested enough to learn more about the product or service. The second-screen is an excellent way to get consumers to search about your brand and visit your website straight from your TV ads – but you must have an effective strategy to capture and engage consumers on that second screen. (Stat Source: Think With Google)
Social media IS essential to building your brand and reaching customers, but so far it is just not driving nearly as much ecommerce revenue as other channels.
Want to know which channels bring in the largest amount of ecommerce orders? Of course you do. (Stat Source: Custora Ecommerce Pulse)
Organic search and CPC (SEM) are the top two online marketing channels that drove the most ecommerce purchases this January. Year-over-year, organic remained at 22%, while CPC increased from 18% in 2015 to 20% in 2016. (Stat Source: Methodology)
So if you’re wasting all your time trying to drive all your ecommerce through Facebook, it’s time to rethink your strategy. Give us a call today at (818) 806-3868 and let us know your marketing struggles – we’re here to help you figure it out together.