Google Controls 87.1% of US Mobile Search Query Volume

Check out this week’s top five digital marketing stats! #TWT5

Key Takeaway:

This is an even higher percentage than what they control in desktop search, which is 67.6%. What does this mean for you as a marketer? It means that when they make announcements about mobile search, like their Mobilegeddon announcement that was made yesterday, you better listen and follow their advice. (Stat Source: StatCounter)

Key Takeaway:

This statistic comes from a fascinating new survey that was designed to answer the question “Why do Millennials use Facebook and Twitter?” As it turns out, more than 90% of this generation uses Facebook, while fewer than 4 in 10 use Twitter. Surprised?

Millennials say they primarily use Facebook to keep up with friends. Their main use for Twitter is to see what’s trending in the social media world. These are extremely valuable insights to keep in mind when crafting your online marketing campaigns. (Stat Source: Media Insight Project)

Key Takeaway:

Not only is this method considered one of the most effective, but it’s also one of the easiest to execute. When you’re performing A/B testing on your landing pages, just make sure you always test one element per test. If you change 2 or 3 elements at a time, you’ll have no idea what led to your increase or decrease in conversion rate. (Stat Source: Ascend2)

Text is an important component of all content marketing strategies. However, don’t forget about pictures. Infographics are one of the most popular forms of visual aid and can really help you capture the majority of people’s attention. (Stat Source: Zero Gravity)

Key Takeaway:

If you’re marketing to teens, don’t pour all your money into those smaller social sites you think they spend all their time on, like snapchat and reddit. Yes they use these sites, but the big dogs still steal the majority of their time. After YouTube, 63.7% of teens use Facebook, followed by 56.4% that use Instagram. (Stat Source: NuVoodoo)

Need help navigating the ever-changing world of online search? Get in touch with us today.

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