More Than Half of YouTube Video Views Come From Mobile Devices
YouTube is a fantastic platform to reach and connect with existing and potential customers. Especially when you consider that more than 1 billion people watch more than 6 billion hours of YouTube video every month. (Source: Google)
That’s an enormous pool of people who are watching videos about their interests, problems, and passions. YouTube video ads present an opportunity for brands to show an engaged audience elements of the business that can’t be conveyed in other digital advertising formats. You can be personal, share expert information, or show the best benefits of your product or service. For international brands, or for those planning to expand internationally, you can connect with people worldwide, as YouTube is localized in 73 countries and across 61 languages.
Each search conducted on Google is a chance for advertisers and marketers to connect with consumers. Having your brand visible when someone is searching for products or services you offer allows you to influence purchasing decisions.
As a marketer, figuring out how you can most effectively engage your audience and meet their needs is a key to success. Figuring out how many of those 100 billion searches each month are related to your business is a key part to creating a cohesive digital marketing strategy.
If you’re advertising on Google search and have a brick-and-mortar store or office, make sure you have location extensions in your search ads. Location bid adjustments are another great way to target specific areas, like cities or zip codes. Finally, it is essential that you have easy-to-find directions, current inventory, and pricing when people visit your site.
One of the benefits of advertising on the Display Network is the flexibility and range in targeting. You can target people by:
- Keyword contextual targeting
- Affinity audiences
- Custom affinity audiences
- In-market audiences
You can even advertise on a specific set of websites via managed placements. To run effective campaigns on the Display Network, it is necessary to choose the right mix of settings and targeting methods to reach current and potential customers. (Hint – Check out the audience interests section of Google Analytics, and use that data to target your Google AdWords Display campaigns.)
Finally, remember that performance on the Display Network is vastly different than on the search network. So make sure you are judging your campaign’s success based on industry benchmarks and your organization’s determined KPIs.
Smartphones have become an incredibly useful tool for many people. Long gone are the days of using your cell phone simply for calls and texts. People now use them every single day to research and buy all kinds of products and services. This is a fantastic opportunity for advertisers to reach their audience. Whether you’re building your brand, driving sales or acquiring leads, mobile advertising has the potential to help you meet your goals.
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