Increase Online Advertising Spending
It seems like every article topic I have read over the last six to nine months regarding advertising has been about online advertising and Internet marketing. While I am in full support of Internet marketing being in the forefront and on headlines everywhere, I still seek the creative traditional advertising news which seems few and far between these days.
With a down economy and budget cuts galore, there has been a significant shift in online advertising spending. Not only are big brands moving more of their marketing dollars online, but small to medium sized businesses are as well.
Wall Street Journal just posted today that “Spending on Internet advertising is climbing at a healthy clip —
rising 20% in the U.S. in the second quarter — and growth forecasts
are strong despite the weak economy. ”
How will this impact traditional advertising and online advertising spending?
I’m hoping the marketplace will open up to a new mix of advertisers because the demand will not be as great, thus making it more affordable to move into those mediums.
Additionally, it means more competition for Internet Marketing firms. More vendors will be entering the online advertising game and selling Internet marketing services they are ill equipped to handle, primarily unable to make recommendations or put appropriate strategies in place for success.
Specifically for advertising agencies in the Phoenix Valley that have been trying to ramp up their Interactive departments over the last four years.
Let us help put together a online marketing strategy for you in 2009 to maximize on every dollar spent. Contact us today.