Majority of B2C Marketers Find Promoted Social Posts and Ads Effective

Key Takeaway:

If you’re posting update after update on your Facebook business page with little to no results, it’s about time you try promoting your posts and setting up social ads. The beauty of many social platforms that offer advertising and promoted posts like Facebook and LinkedIn is the ability to target very specific audiences. Also, the costs per customer are typically much lower than advertising on Google in most cases. (Stat Source: Content Marketing Institute with MarketingProfs)

Key Takeaway:

Negative reviews establish trust. It smells fishy when a company or organization has ALL 5-star reviews. In fact, Amazon recently cracked down on fake reviews on their site to try to give a more honest experience to customers. Most consumers are very aware of fake reviews, and as a result, look at a company with 100% perfect reviews with a suspicious eye. Bottom line – do what you can to communicate with people leaving bad reviews, but don’t lose sleep over those pesky negative reviews.  (Stat Source: PowerReviews study)

Key Takeaway:

There are many options to choose from when deciding how to make your website mobile-friendly. You can have a mobile responsive website, a desktop version and a mobile version, or any number of other configurations to make your website look good on mobile. The point is that it needs to look good and be user-friendly on mobile devices. How you do that is up to you and thankfully Google does not rank one mobile configuration as better than another. So go forth and go mobile if you haven’t already! (Stat Source: MarketingLand)

Key Takeaway:

This is down from 52% a quarter earlier and marks the first time this segment has fallen below a majority share. We’ve been advising marketers to focus on mobile everything for the past couple of years now, and the stats are now lining up with our predictions. (Stat Source: FreeWheel)

Key Takeaway:

People get offended easily. Anyone and everyone can flag any post on Facebook as violating the social media platform’s policies. But that doesn’t mean Facebook automatically removes every flagged post. In fact they have a dedicated team of trained specialists to help determine issues like hate speech vs free speech, as well as a slew of other factors. (Stat Source: Facebook)

If one or more of your promoted posts or social ads gets disapproved for violating policy, you’ll have to determine the specific reason and then adjust your advertising as necessary. If you just don’t have the time to worry about these types of issues, consider hiring a PPC management agency to manage the day-to-day activities and optimize your advertising accounts so you get the best results. Contact us today.

Post A Comment