PPC Search Engine Management: Online Advertising in a Down Economy
I’m not the first to say it, and I won’t be the last to tell advertisers that in a down economy advertising online looks like a pretty great opportunity. Not to mention it is even better in a stable economy. You can track every dollar spent and measure the results. However, it is even more imperative now to have a strategic online marketing firm manage your online advertising.
I’m referring specifically to Pay-Per-Click campaigns. How well are your PPC campaigns being managed? If your current PPC search engine management firm is simply sending you a list of keywords every month – this is not enough. What are they doing to refine the campaign and optimize it to make sure you are maximizing on every dollar and cent spent?
Now more than ever, people are moving their dollars online and that means more competition. The old supply and demand rule. If there are only a certain number of searches for what you are offering you’ve got to be there at the right time and say the right thing to convert that searcher into a lead or sale for you.
We’ve noticed in the past 60 days that ad impressions have significantly dropped, across all campaigns within various industries and markets, which means there are less people searching for your product or service.
We have also noticed that clicks and leads have increased or remained steady across all campaigns, an indication of efficient campaign management. Additionally, it’s a huge indication that there are still highly qualified consumers out there ready to spend their money on your product or service.
So what does this mean to you? Because no click is created equal you must make sure every aspect of your campaign is highly targeted to your ideal customer. If you are simply writing a check to Google, Yahoo!, and the like each month without knowing what those dollars are returning then you should re-evaluate your current PPC management.
Call us today at 602.275.3935 – ask for Liberty or Mike, we’ll be happy to audit and evaluate your existing PPC campaigns.