Online Sales From Black Friday 2015 Are Up 16.1% From Last Year
Brands took advantage of the growing consumer trend of staying OUT of shopping malls and stores on Black Friday, by offering massive deals online too. The increase in online sales was mainly driven by email marketing and mobile shopping. (Stat Source: Custora E-Commerce Pulse)
Back in May 2014, the European Union ruled that citizens are allowed to request certain URLs to be removed from search results. Since then, the search giant has received 350,000 removal requests from EU citizens. The majority of requests came from France and Germany.
To give you an example of how these requests work, one request came in from a person who asked to have URLs removed which had information about said person winning a contest as a minor. Since they were a minor at the time, Google honored the request and removed the URL.
In another example, a journalist requested some URLs be removed that contained embarrassing content about him. This request was not approved. (Stat Source: Google)
This means that you may be wasting the majority of your budget on keywords that don’t ever convert. To remedy this, considering pausing keywords that don’t convert and have a low CTR. Also, you want to make sure you are utilizing negative keywords. (Stat Source: KISSmetrics)
Well this is just downright scary. It’s up to marketing managers and directors to convey the importance of omni-channel marketing to their CMOs. Get them to see that everything in the offline and online space can work together in harmony to drive more sales and give customers an experience that will keep them coming back for more. If you need help, drop us a line today. We’re happy to answer any questions! (Stat Source: The CMO Club)
This holiday, Target had two main goals. To start marketing earlier and to be more social. On average, Target offered discounts between 35-40 percent this year, keeping in line with top competitors Amazon and Walmart. (Stat Source: Internet Retailer)
Looking for a PPC management agency that can help you boost your bottom line? Contact us today.