How To Improve Your Google Shopping Strategy This Holiday
The majority of consumers don’t buy what they originally search for.
This entire blog post is dedicated to Google Shopping statistics. With the holiday season fast approaching, it’s never too early to really ramp up your Google Shopping strategy. (Stats Source: Crealytics)
Make sure all of your titles and product descriptions are written as best as they can be in your Google merchant product feed.
Also, make sure your products are classified into the most specific category they can be. For example, if you are selling sweatpants, we advise that you would select product category number 5713 which is [Apparel & Accessories > Clothing > Sleepwear & Loungewear > Loungewear] rather than 208 which is just [Apparel & Accessories > Clothing > Sleepwear & Loungewear], or 204 which is simply [Apparel & Accessories > Clothing > Pants].
Finally, try to avoid thinking of your customers, and products in too narrow of a mindset. There are so many different ways for people to discover your products, and everyone is shopping with a slightly different goal and shopping style.
Sometimes, people buy products from your competitors. That’s just a fact of life. That’s why it’s very important to know who your top competitors are in the online space, and what strategies they are using that you may not be, and vice versa.
Many people think Google Shopping is the way to get all your products sold. But in reality, if you dig into your shopping stats you will likely find that a few of your most popular products are actually driving the majority of traffic and sales.
If you’re bummed that your higher-end products aren’t getting as much traffic and conversions as you want on Google Shopping, don’t be! On a large scale, people tend to buy less expensive products online, so it makes sense that Google’s algorithms probably favor these products too. Thankfully, there are other ways to drive sales to your high-end products.
Contact us if you’d like some tips and guidance on your Google Shopping or other digital marketing initiatives. Let’s figure out what you need, together. Call us at (818) 806-3868.