Selecting the Right Inbound Marketing Tool

New marketing software comes out practically every day, making it a challenge to find the right platform for your business. To help you out, we’ve rounded up the top inbound marketing tools on the market right now and broken them down for you into costs, features, and ratings.

HubSpot is an inbound marketing software company that helps businesses transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) lead generation to inbound lead generation enabling them to “get found” by more potential customers in the natural course of the way they shop and learn.

Ideal for what audience: Big business, corporation, medium-sized business, business to consumer, business to business

Cost: Basic plan is $200/month. Pro plan is $800/month. Enterprise plan is $2,400/month.

Features: HubSpot’s software contains everything you need to do inbound marketing. You can blog, send email, monitor social media, create web and landing pages, do marketing automation, SEO, and analytics.

Ratings: Ranked #1 in customer satisfaction according to G2 Crowd.

MobileMonkey is a chatbot platform and is also a great tool for marketers looking to automate social media marketing, sms messaging, and more.

Ideal for what audience: Instagram influencers, brands, agencies, and small businesses.

Cost: There are four pricing options. One for each of the following; creators and brands, agencies, in-house marketers, and small business. View all of them here:

Features: Instagram growth and automation tools for D2C, brands & influencers, 24/7 integrated chat automation for websites, Facebook messenger, and more. Get a full breakdown of all their instagram tools here:

Hatchbuck is simple sales and marketing software geared for smaller businesses who want to leverage marketing and CRM in an all-in-one marketing software.

Ideal for what audience: Entrepreneurs, start-ups and small businesses

Cost: Starter plan is $99/month. Standard plan is $199/month. Premium plan is $299/month.

Features: Lead management, Simplified Marketing Automation, Effortless Email Marketing, Built-in CRM, Insightful Dashboards and Reports

Ratings: The software was launched in May 2013. Hatchbuck has been in VIP-Beta for the last 8 months and hundreds of small businesses are quickly seeing results.

Silverpop is a digital marketing technology provider that offers email marketing and marketing automation solutions. The privately held company is headquartered in Atlanta, Georgia and has a presence in the United States, Europe and Australia.

Ideal for what audience: Large corporations, marketing agencies

Cost: Cost varies depending on which product package you choose. Pricing starts at $600 per month.

Features: Silver pop has three main products. (1) Engage Marketing Automation (2) Engage Email (3) CoreMotives.

Ratings: 3/5 stars based on 60 reviews on G2 Crowd

Marketo provides easy and powerful marketing automation software with everything a marketer needs: email, social, analytics, lead management, and more.

Ideal for what audience: Small and Medium Business, Large Enterprise, B2B marketing

Cost: Pricing is tailored to your needs and requirements.

Features: Helps you create, automate, and deploy marketing programs that capture and engage leads. Marketo also helps you convert leads into customers, handing your best leads over to sales and nurturing the rest until they are ready to purchase. Marketo helps you attract better leads and helps your sales team close more leads than ever. Finally, Marketo gives you visibility to see what’s working and what isn’t. You can see how your campaigns influence deals at each stage and identify your exact ROI, proving how your marketing efforts create real revenue. Beyond just the software, Marketo offers a knowledge center where you can tap the brains of experts and search for solutions to your marketing challenges.

Ratings: 4/5 stars based on 193 reviews on G2 Crowd.

Eloqua is a marketing automation company which develops automated marketing and demand generation software and services for business-to-business marketers.

Ideal for what audience: Large companies

Cost: Basic plan starts at $2,000/month. Standard plan starts at $4,000/month. Enterprise plans must contact the sales department for pricing.

Features: Track your own business goals with personalized dashboards. Access all your marketing campaigns, analytics and databases from a single place. Eloqua allows you to design marketing campaigns from scratch. You can create a quick email campaign, or easily build multi-channel, multi-step campaigns. You can include email landing pages, social tools, mobile, and even display ads all in a single campaign, and you can create flexible workflows that are as simple or as complex as you need. You can also choose from dozens of third party tools in Eloqua’s app cloud. Every part of your marketing campaign is tied together so it’s easy to measure your success as a complete picture in one place.

Ratings: 4/5 stars based on 152 ratings on G2 Crowd.

Act-On is a cost-effective marketing automation software platform with email marketing, lead nurturing, lead generation, lead scoring, webinar management, CRM integration, and social media prospecting and tracking tools.

Ideal for what audience: Act-On can be used by large and small business alike since the pricing is based on the total number of active users, and they have reasonable prices for smaller agencies and start-ups.

Cost: Pricing is based on number of active contacts. You’ll pay $500/month for 1,000 active contacts, $1,300/month for 25,000 active contacts, and $6,500/month for up to 1,000,000 active contacts. Plus, Setup and implementation fee starting at $399.00.

Features: Act-On includes email marketing software, website visitor tracking, lead management, social media, CRM, forms, landing pages, web event integration, reports and analytics, webinars and events, and administration functions. This allows the user to plan and execute all their email marketing campaigns with one simple, cloud-based, integrated platform.

Ratings: 4.5/5 stars based on 59 ratings on G2 Crowd.

Have you used any of these tools before? What did you think of them? Let us know by leaving a comment below!


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