SEO-Related Spending Will Be Worth $80 Billion By 2020

Key Takeaway:

SEO best practices change on a frequent basis. If you think your site is optimized, you may want to check and make sure it’s still in line with current practices, especially if it’s been a few years since you’ve even thought about SEO on your site. If you don’t have the time to do it in-house, work with SEO consultants to get the job done. (Stat Source: Borrell Associates)

Key Takeaway:

Google Adwords has never been a “set it and forget it” platform, and that statement is true now more than ever. Look, there’s just no two-ways to slice it, Google Adwords is getting more competitive with each passing day. You have to be on your A-game if you want to see your ads perform well here. Not sure where you stand among your competitors? Learn how to track your impression share. (Stat Source: Merkle Q1 2016 Digital Marketing Report)

Key Takeaway:

You have more of a chance of reaching people on desktop with Bing ads, where they get 19% of paid search clicks, and Google gets 78%. This means that you should be very conservative if you are setting any type of increased mobile bid adjustment in Bing ads. (Stat Source: Merkle Q1 2016 Digital Marketing Report)

Key Takeaway:

Facebook is still the dominant social network in terms of driving traffic to sites. If you’re not seeing this with your site, try running Facebook advertising to get more targeted traffic. (Stat Source: Merkle Q1 2016 Digital Marketing Report)

Key Takeaway:

This should scare you. If you don’t have conversion tracking set up, how the heck do you know how your campaigns are performing? (Stat Source: Kissmetrics)

If you know your AdWords account does not have conversion tracking, yet you’re still running campaigns, what’s your goal? If you don’t know the answer to that question, you need help with PPC management. Contact us today.

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