So you need your site to be optimized for search engines?
You’re in a panic, you’ve realized you’re way behind on optimizing your site for search and to make matters worse you really have no idea what that means, but you know you need it. So, what’s the next step?
Enlist the help of a search marketing firm like Liberty Interactive Marketing to evaluate your existing site and most importantly determine your budget. This site evaluation will prove valuable not only for usability and enhancing the customer experience, but it will also uncover any major issues that are preventing your site from being “crawled” by search engines.
Ask yourself the following few simple questions to see how well your site scores. If you get the majority correct, you are ready to entertain a serious search engine optimization campaign and it would be well worth it to invest in a search engine marketing firm like Liberty Interactive Marketing for a site evaluation and search marketing consultation as soon as possible:
Does your site have a flash intro, commonly known as a splash page? Over 70% of users click the skip button and search engines can’t see your home page.
Is your site navigation programmed in Flash?
Is the content on your site text or image?
Have you reviewed your web site statistics to see what people are searching for to get to your site?
Is your content relevant and valuable to the visitor, has it been optimized for search using specific keywords targeted to your audience?
Are your titles and tags optimized for search?
Do you have an easy to navigate site, or is it somewhat confusing?