Aug 04 2020
These simple recommendations will help businesses and organizations kick start or accentuate their online marketing efforts. They are evergreen best practices that are tried and true.
1. DO track and monitor visitor behavior.
Studying your Web site visitor’s behaviors will enable you to determine what on the web site works in order to have visitors meet the objectives […]
Feb 26 2010
We have had many clients ask us how Bing differs from Google and if there are SEO considerations to account for. Coincidentally, MarketingProfs.com gave a webinar last week with the topic of optimizing your site for Bing vs. Google and uncovering the differentiators. Google now has 70% of search market share while Bing is […]
Feb 25 2010
It was just announced that Facebook pages will now be a part of Google’s real-time results. There is still no way of knowing if or when your status updates will also start to appear but pay attention, this is a major game changer. If you thought changing your privacy settings on your Facebook profile […]
Dec 24 2009
Forrester just released their Email Service Provider report for Q4 (Forrester Wave™). The report is a comprehensive evaluation of 15 top-tier vendors, and analyzes products and services across over 70+ criteria and three dimensions, including “Current Offering,” “Strategy,” and “Market Presence.”
The leaders of the pack with robust and highly-integrated solutions were ExactTarget and […]
Sep 03 2009
Many clients over the last several months have been asking whether they should get in on this “Facebook-thing” and if they should start “Twittering.” The common oversight here is that these are just new tools for communication…and marketing.
The process and the methodology shouldn’t change just because you have some shiny new objects in […]
Jul 17 2009
Significant increases in the adoption of social media marketing tools have taken place this year, with 72.5% of Twitter users signing up in 2009 Sysomos, InsideTwitter and Facebook users having grown to over 200 million active users as of April.
Big brands have been early adopters with the ability to gain greater visibility with their audiences […]
Jun 25 2009
MySpace just launched a new ad platform called MyAds.com.
The platform allows advertisers to:
Create display/banner ads using provided templates or allows the upload of custom ads
Target Audiences down to the specifics (Interest and Occupation, Demographics, Geography)
View your audience reach of unique users as you narrow your target audience, this system also adjusts suggested bid
May 19 2009
While reading my dailies, I came across a fabulous article by Cameron Chapman on Smashing Magazine. Its focus was “Best Practices for Non-profit Website Design.”
And while I have no arguments about how helpful and resourceful this article is with regard to Non-profit Website Design, I do believe these best practices can be repurposed for […]
Apr 22 2009
Whether you are a novice to Twitter or a veteran we all had to learn how to walk and by learn how to walk I mean “learn how to Twitter.”
I started using Twitter a little over a year and a half ago. I know many addicted, veteran, and first time Twitter users. I’ve […]
Apr 17 2009
Email is even more prevalent today than it was 4 years ago when folks were using their email clients as filing systems. The face and the functionality of email has changed tremendously over the last four years.
While commonplace, the “monthly newsletter” still remains highly popular and organizations are still continuing to move onto a […]