Aug 04 2020 
10 Best Practices to Increase Your Web Presence
These simple recommendations will help businesses and organizations kick start or accentuate their online marketing efforts. They are evergreen best practices that are tried and true.
1. DO track and monitor visitor behavior.
Studying your Web site visitor’s behaviors will enable you to determine what on the web site works in order to have visitors meet the objectives […]Feb 26 2010 
Optimizing for Bing, Optimizing for Google, is there a difference?
We have had many clients ask us how Bing differs from Google and if there are SEO considerations to account for. Coincidentally, MarketingProfs.com gave a webinar last week with the topic of optimizing your site for Bing vs. Google and uncovering the differentiators. Google now has 70% of search market share while Bing is now […]
Dec 24 2009 
Best Email Marketing Service Providers
Forrester just released their Email Service Provider report for Q4 (Forrester Wave™). The report is a comprehensive evaluation of 15 top-tier vendors, and analyzes products and services across over 70+ criteria and three dimensions, including “Current Offering,” “Strategy,” and “Market Presence.”
The leaders of the pack with robust and highly-integrated solutions were ExactTarget and Responsys. […]
Sep 03 2009 
Stop! Before You Twitter or Facebook, Read this.
Many clients over the last several months have been asking whether they should get in on this “Facebook-thing” and if they should start “Twittering.” The common oversight here is that these are just new tools for communication…and marketing.
The process and the methodology shouldn’t change just because you have some shiny new objects in front of […]
Jul 17 2009 
Social Media Issues: Listen to your mother.
Significant increases in the adoption of social media marketing tools have taken place this year, with 72.5% of Twitter users signing up in 2009 Sysomos, InsideTwitter and Facebook users having grown to over 200 million active users as of April.
Big brands have been early adopters with the ability to gain greater visibility with their audiences […]
Apr 22 2009 
10 Steps to Personal Twitter Enlightenment
Whether you are a novice to Twitter or a veteran we all had to learn how to walk and by learn how to walk I mean “learn how to Twitter.”
I started using Twitter a little over a year and a half ago. I know many addicted, veteran, and first time Twitter users. I’ve identified what […]
Jan 16 2009 
Lessons Learned: How to Launch Your New Website
Most of the time we are so excited to get something new and shiny that we forget that the old did provide value, holds history, and credibility. This is the same for your Web site. Don’t we want to preserve those qualities and carry them over to the new? Of course. If you said no, […]
