Nov 04 2010
This article first appeared on agencyside as A Day in the Life of a PPC Manager where Mike Swan, Director of Search Marketing Strategy at Liberty Interactive Marketing is a guest columnist as well as a panel speaker on topics for search marketing strategies.
Often when asked how I spend my day I answer “living the […]
Oct 01 2010
We wrote a similar article a few years ago on Why Aren’t My Ads Showing, and most recently we were asked to write a similar article for agencyside to help other agencies set client expectations for paid search. We’ve tweaked the original article a bit for our customers to provide a bit of insight and […]
Apr 28 2010
One of the most common topics we encounter when planning a new paid search engagement is how much focus should be placed on the competitive landscape. More specifically, is it prudent to bid on competitors’ branded and/or product terms? There are a lot of considerations to make when answering this question.
Oct 08 2008
I’m not the first to say it, and I won’t be the last to tell advertisers that in a down economy advertising online looks like a pretty great opportunity. Not to mention it is even better in a stable economy. You can track every dollar spent and measure the results. However, it is even more […]