Oct 01 2010
Understanding Expectations for Paid Search
We wrote a similar article a few years ago on Why Aren’t My Ads Showing, and most recently we were asked to write a similar article for agencyside to help other agencies set client expectations for paid search. We’ve tweaked the original article a bit for our customers to provide a bit of insight and […]
Aug 06 2010
5 Best Practices for Content Network Ads
This article first appeared on agencyside where Mike Swan, Director of Search Marketing Strategy at Liberty Interactive Marketing is a guest columnist as well as a panel speaker on topics for search marketing strategies.
Content Network is a Waste of Time and Money! Really, Are You Sure About That? I hear clients and Internet marketers alike […]
Nov 04 2008
Selecting a Search Marketing Firm: What you should ask.
What makes a good Search Marketing Firm?
As a business owner, CMO or Marketing Director, the choice of a Search Marketing Firm will be one of your most important decisions. In order to fully realize the benefits of Search Marketing, it is crucial to understand what role Search Marketing will play in your organization and choose […]