Jan 27 2010 
GM Acts on Toyota Recall: Listen and Monitor.
Wow, this morning has been so exciting. Yet tragic and scary for Toyota owners. As a marketer, I am sitting back to watch how all of this will unfold for Toyota. The ultimate case of brand identity, reputation and economic crisis are all balled into one horrible circumstance.
While Toyota is scrambling to […]
Oct 12 2009 Up to Bat: Adjust Your Marketing Stance
A few months ago I was at a Seattle Mariners game, in Seattle. I was visiting a friend who was getting married that weekend and we were meeting at the Silver Cloud Inn before the game (a hotel directly across from the stadium). The usual ticket scalpers were lining the stadium walls – either asking […]
Jul 17 2009 
Social Media Issues: Listen to your mother.
Significant increases in the adoption of social media marketing tools have taken place this year, with 72.5% of Twitter users signing up in 2009 Sysomos, InsideTwitter and Facebook users having grown to over 200 million active users as of April.
Big brands have been early adopters with the ability to gain greater visibility with their audiences […]
