#TWT5 Digital Marketing Stats + Takeaways: Social Advertising, Mobile Paid Search, Email Marketing
We’ve dug through this week’s digital marketing research and have come up with these top 5 stats and key takeaways to share with you.
Even just one year ago, there were quite a few marketers who believed social advertising wouldn’t work or last. However it’s clear from this statistic, which came from a Salesforce survey of 5,000 marketers across major brand categories that these naysayers must be on the decline. (Stat Source: Salesforce)
Customers are smart and don’t have time to waste. They do their research, read reviews, and check out social media feedback before making most purchases. For businesses, this means it’s imperative to be where the customer is at the right time. Your inbound marketing needs to nurture the customer through the journey to purchase. And just in case you think inbound marketing is all about fresh SEO content, let’s get one thing clear right here: paid search is an important strategic element of the customer’s journey too. (Stat Source: SiriusDecisions)
Most business owners now understand that search is going mobile in a big way. This stat should offer further proof for any nonbelievers still out there. At the very least you should check how your landing pages render on tablets and smartphones and make sure you have click-to-call features enabled on your website and ads. We’re happy to answer any questions you may have on mobile advertising to help your ads stand out from the crowd, just shoot us an email. (Stat Source: Marin Software)
Are your email marketing campaigns running on auto-pilot? Don’t underestimate the power of email marketing just because there’s so much talk about other mediums like social and blogging. Do a thorough review of your current email marketing strategy and see if there is anything you can do to improve it, and ultimately improve your ROI at the same time. (Stat Source: Marketing Zen)
Related: 4 Steps to Building an Email List for Your Ecommerce Business
SEO is still topping the charts for generating leads and creating new business. Every day you can find new articles by some marketing “pro” trying to claim that SEO is dead, but that’s simply not true. Organic search still beats out social media, TV ads and news stories as the top way customers find information. Which means businesses MUST put their time, money and other resources where the search is. (Stat Source: Forrester Research Survey)
So there you have it! This week’s top 5 digital marketing stats and key takeaways.