Turkey Teaches SEO and Social Media #thanksgiving
Last year in my hurry to get everything prepared, cooked and ready for our glorious Thanksgiving spread, I forgot to change the setting on my oven after roasting veggies from “broil” to “bake” and my turkey only cooked half way. The top of the turkey was juicy and a gorgeous golden brown, but the bottom was severely undercooked and I had 14 hungry turkey bird eaters ready to feast. And well, my turkey mishap got me thinking about similarities between SEO and Social Media.
Turkey Mishap teaches SEO
1. Due to appropriate preparation and continuous basting, the turkey browned nicely. It looked good from the outside but this was merely on the surface. Similar to optimizing your web site for search engines, optimizing your titles and metadata isn’t enough. Make sure all elements of your site are optimized, from site architecture to content and multimedia to alt tags. Some of these elements are proving to be more influential and are often overlooked by many so-called SEO practitioners.
2. Once the turkey was in, it was on the “set it and forget it” method. Like cooking a turkey, SEO is not a “set it and forget it” initiative. Just as I should have been monitoring the progress of the turkey, your SEO efforts need to be monitored continuously for progress and adjusted accordingly to achieve desired results.
Turkey Mishap teaches Social Media
- 1. Although I was mortified by my mistake, I assembled the appropriate team to help me deal with the situation and I didn’t hide from my mistake (although I wanted to). In your Social Media communication it is important to remember that your customers know you will make mistakes, but it is how you handle them that they will be watching. Remember, be human. People make mistakes and don’t be afraid to get others involved to help you solve the issue.
2. There was no mistaking that the turkey was undercooked when we cut into it. Same for your Social Media communication, people will see through the golden brown coating if you don’t have a well planned and executed social media strategy. A good product and great customer service are only two of the ingredients in a recipe for social media success.
3. If at first you don’t succeed, fail fast, and then re-evaluate how to resolve and respond to the situation. Then, move forward quickly, the side dishes are getting cold and people will start to leave if you are unable to respond to the situation or provide an adequate solution.
4. Don’t try to do too many things at once, but if you do, have a plan. Most importantly surround yourself with people who can help you implement and execute your plan seamlessly.
Gobble Gobble Lessons for SEO and Social Media
1. Track and monitor progress; adjust along the way. Don’t get to the end to find out only half the plan worked or yielded you half the results you were expecting.
2. Check to see if the oven is on. Review all elements and components of your Social Media Plan and on-site and off-site SEO. Sometimes it can be the most simple and obvious things that can foil your plan.
3. Share your experience. Mistakes create an opportunity…for content! Case studies, articles, contests, etc. How can you share your experience to benefit your customers or provide added value to others?
Happy to say this year the turkey was juicy and delicious…and cooked all the way through. Picture above. Happy Holidays.
Nice article Liberty!
If i can share, i’d add that planning out your sites logical organization / navigation and where appropriate, 301 redirect strategy are other considerations. I run into a lot of cases where the site has great content, but it recently moved and now the links to it are in the wrong place as far as Google is concerned, or the site has great content but the actual urls themselves are dynamic or generally just sucky.